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How to Turn Your Marketing Into a Money-Making Machine - Setting The Stage For Successful Marketing
Powerful Marketing has become elusive to many companies seeking strong sales results and overall growth. The sad truth is that Marketing comes across as a rather frustrating process. After all, how do you guarantee the outcome of a campaign when it is unclear what will work and what will not? As someone once said, 90% of Advertising doesn't work-the question is, which 90%!

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 2
NB: You can read part one here: http://EzineArticles.com/?id=58690

Effective Use of Promotional Products and Ad Specialties
1. Determine the goals of your promotional products program. Do you want to create awareness? To attract new customers? To reward or provide incentives to existing customers? Remember to determine a means for measuring the results.

Linking Features & Benefits
I'm sure that you've had those Eureka! moments, too. When a piece of information suddenly helped you see or understand something that hadn't been apparent before.

What is a Marketing Plan Anyway?
Building a business that grows steadily in size and profits is like building your dream house. First, you identify what kind of home you want, then you and your architect plan and create blueprints for your house, then you'd build it, move in and enjoy it.

Attract More Clients by Raising Your Profile
One of the most common issues I'm asked about is how to raise the profile of a business to attract more clients.

How to Use Flyers to Increase Your Business
What benefits will you get from flyers?

Fern Reisss PublishingGame.com: Achieve Media Attention for Your Business
Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?)

Self Promotion Brings Business Success
Your business success depends on your ability to promote your services, your products, and yourself. Fortunately, promotion is simple. I know...you hate selling. "But, I'm not a born salesperson," you say. "I don't want to hustle people." And, images of high-pressure, arm-twisting solicitors come to mind. But, that doesn't have to be you. You're not pushing your services/products onto others; people will buy them because they need them and because they have a relationship with you. It's the personal connection you make with your prospects that will help them remember you, and like you.

Massage Marketing Made Easy: A Simple Nine Step Marketing Plan for Therapists and Bodyworkers
Marketing is actually very simple. It involves telling people what you do...over and over and over. The key to successfully marketing your massage therapy business is consistency.

Marketing Person You Think You Arent
Have you thought about starting your own business? Have you started one and are having challenges with marketing, fear of failure, fear of success?I could go on and on. Has the question, Now what? ever entered your mind? If so, I would like to share my story with you. A journey, from corporate to business owner and everything in between.

3 Ways to Gain and KEEP Customers Using Postcards
In today's competitive (sometimes cutthroat) marketplace, savvy business owners need to constantly look for ways to get and, more importantly, keep their customers. When used properly postcards offer a great opportunity to do both.

Do You Really Know Your Prospect?
I'd like to introduce you to someone. I don't actually know his name, but I'm hoping you do. I'm hoping you know quite a bit about him.

Freebie Seekers? Turn Them Into Clients and Referrers - or Turn them Far, Far Away
Many service business owners these days are"giving away" their business services ? and thenwonder why people aren't hiring them in droves. Inthe name of "marketing," business owners areproviding way too much information for free. Someshifts in thinking are necessary if these businessowners expect to be in business years from now.Even trained coaches, I believe, do too muchpro-bono work. Why? They say that they need topractice, but the bottom line, IMO, is that theydon't value their gifts.

Encouraging Contact
The small time promoter has to work hard and on a shoestring to get an audience of a few hundred people to fill a venue. Flyers, word-of-mouth and media name checks are some of the tools promoters use to fill small venues or club nights. Building a loyal following from grassroots is no easy task. Considering the amount of effort that can be required to fill even the smallest of venues it is surprising that very few promoters capitalise on their efforts and use the actual event to maximise the opportunity to encourage further audience contact.

Six Secrets to Creating Successful Tourism Marketing, Websites, Ads, Tradeshow Booths, & More
If you want to substantially increase your tourism prospects and sales without a lot of effort and expense, then read on and prosper. You are going to learn the power and impact of the written word.

Catalogs are Selling Machines
If you've got a mailbox, you're no doubt aware of the popularity of catalogs. People love to look through catalogs, and more important, they love to buy from catalogs. But mailing catalogs can be expensive. You've got to send a lot of them out, and many of them are going to non-productive destinations-- in other words, most mailings don't just go to sure-fire customers. On the other hand, there are lots of ways to get these powerful sales tools in front of all kinds of motivated, eager customers who want what you've got and are ready to slap some cash in your hand to get it. Catalog Distribution means exactly what it says: getting your catalogs out where they can generate orders. It isn't complicated; in fact, it's incredibly simple.

Is Most Marketing by Small Businesses KILLING THEM?
I just collected my mail. As usual, more than 80% of it was junk. Marketing junk.

Private Practice Marketing: 3 Secrets I Wish I Knew When I First Started Out
I don't know about you, but I am still waiting for my first class in graduate school about how to develop, market, and run a private practice.

Small Business Marketing Tip ? Putting the Customer First.
I am a great believer in the keeping to the basics ? the totally obvious things that we all learn in Running Your Business 101, and then promptly forget. I often have people come up to me after a speech and say, "This is all blindingly obvious, just common sense." And they are right, but my immediate response is always the say, "So are you doing it??"

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