|
|
| www.1001TopWords.com |
|
|
Chill Out With A Summer Time Marketing Plan
Is your business experiencing a summer time slump? Traditionally only industries related to travel enjoy a boost in business during the warmer months. The rest of us tend to take vacations, clean up our desk and while away the time playing computer games while we wait for business to pick up. Summer time can and should be a time when business owners prepare for the marketing they will do for the rest of the year and handle tasks they have been putting off when business is brisk. Some of the marketing tasks that can be handled during the summer are: About The Author Bonnie Jo Davis is a Virtual Assistant specializing in frugal marketing. Bonnie is also the author of the e-book "Articles That Sell." For more information about Bonnie visit http://www.ArticlesThatSell.com.
|
|
|
|
RELATED ARTICLES
Simple Marketing Idea - Big Marketing Results! Have you ever noticed how many times it's the simplest concepts that end up working the best? How To Let Your Customers Search For YOU! ? Part 2 First I want to welcome you to part two of the article 'How To Let Customers Search for YOU!', where you can learn how to attract new clients at any time you want. The techniques I describe here have proofed to work for me and a lot of other people. How to Critique Your Own Yellow Page Ad Forget what you know about your business Your goal is to see your Yellow Page display advertisement the way a directory user sees it. You can't act like you know anything about your enterprise that isn't there, on the page. Look at your ad without pride or being identified with your operation. If you pretend it's someone else's, you can spot the flaws you'd otherwise overlook. Mentally put the competition's name on your ad. Does what you say apply equally well to them? If it does, you haven't effectively set yourself apart. Out of Sight, But Not Out of Mind What's black and white and read all over? A newsletter of course! And while there are perhaps hundreds of ways to market your business and increase your bottom line, one of the singlemost effective tools in marketing is your own business-building newsletter. Good News Travels Fast This newsletter is full of opportunities staring you in the face. If you don't believe me, write and tell me so--and by doing that you'd be proving me right. Effective Marketing for Small Businesses Effective marketing for the small business begins with market research Packaging Made Frozen TV Dinners Possible I was saddened to hear of the passing of one of the food industry pioneers Gerry Thomas, One of our unsung heroes credited with invented a "package" the frozen TV dinner that literally changed the way we eat. Never mind that it was considered by nutritionists as a step backwards, his invention still made a major shift in the food and food services industries. In fact foodservice was in the early stages of product development when the TV dinner was first introduced in the. (turkey with corn bread dressing and gravy, sweet potatoes and buttered peas - sold for about $1 apiece and could be cooked in 25 minutes at 425 degrees.) Using a Marketing Calendar Template Owning a small business isn't easy, especially if you are running it alone. Between moving products, taking orders, paying bills, and taking care of family, it is easy to lose track of everything you need to do. Using a calendar template to organize and manage your marketing strategy will ensure you don't drop the ball with one of the most important parts of your business. Are You Playing Checkers or Chess? When you think about how to attract more clients for your professional services, are you playing checkers or chess? Contrarian Marketing at Benettons Perhaps, with apologies to Dale Carnegie, we should call this article: "How to make enemies AND influence people." Sum of Its Parts I just spent a week at the beach with my family and, as much as I vowed not to think about work, stumbled onto a highly relevant lesson for marketing professional services. Why Trying to Get the Appointment Can be a Recipe for Dis-Appoinment Why Trying to "Get the Appointment" Can be a Recipe for Dis-Appoinment Your REALTOR® Marketing Plan The steps to creating an effective marketing plan begin with identifying who you are going to be targeting, what you are going to spend, and how many sales you are going to receive as a result of your efforts. By identifying this information in the initial stages of your market plan development, you will significantly increase your return on investment and substantially increase your sales. Below is a step by step process to help you lay the framework for your own marketing plan: Like Brushing Your Teeth What do the following things have in common: brushing your teeth, regular exercise, eating a balanced diet, paying your bills on time, cleaning your gutters, spending quality time with your spouse and kids?? The Art of the Business Card Use a business card as a note pad for recording important information. Notable News - Its Not About You! You enjoy what you do. In fact, you love your product and want to tell everyone about it. Well, I hate to tell you this, but no one cares! Think about the last major purchase you made?maybe a car ?did you buy it because you met a car salesman who told you how much he loved his work or did you buy it because you would spend less on fuel and maintenance and be able to spend more on eating out, make up or your favourite hobbies. Maybe it's as simple as wanting to feel and look successful. Rather than participate in the herd mentality you see and hear in advertising everyday, do something different. Speak to the motivation of your prospective customers. Connect with them. A review of the five levels of Maslow's Hierarchy of Needs is a good place to start. 1. The base of the pyramid is made up of those who are just coping with life and want basic physiological needs fulfillment: food, shelter, and clothing. 2. One level up are those who have a need to feel safe and secure. Stability, security of home and family and consistency in life are markers of this level. None of the higher needs can be addressed before these needs are met. Fears and anxieties develop here. 3. Love and belonging are next. Humans have a need to relate through groups, work, family....... This is the time that all those relationship books are purchased. 4. Esteem is not only self esteem from knowing what we know and being able to do what we do, it's also the attention and recognition of others. This is where we buy a fancy car or a mansion on the hill. 5. The need to grow and self-actualize. This is to enable the maximizing of potential, knowledge, peace, self-fulfillment, and connection with God. Only approximately 2% of the world's population has achieved this level of comfort and acceptance of self. 3 Simple Selling Tactics The following 3 simple selling tactics produce sales by responding to the way customers normally think and behave. They work for any business - regardless of what you sell, how you sell or where you sell it. Preventive Marketing Offers Small-Mid Sized Business Owners An Ideal Way To Maximize Their Results As the owner of a creative services boutique - I have realized that at least 9 out of 10 prospects/clients have suffered from one or all of the following (very detrimental) symptoms of trying to grow their businesses: Hermey Wants To Be A Dentist December marked the 40th anniversary of the original broadcast of the classic "Rudolph The Red-Nosed Reindeer"©, network television's longest-running, highest-rated holiday special. From my earliest childhood memories, watching Rudolph has been a tradition, one that continues today with my own family. How to Discover your Primary Market and Where to Find Them Whether you market online or offline, you already know the shot-gun approach to marketing brings few results. You will sell more products and services when you step back and set up a strategy to reach your targeted market.
|
| © Athifea Distribution LLC - 2013 |
