|
|
| www.1001TopWords.com |
|
|
Word of Mouth Marketing
'Word of Mouth' is still one of the most effectivemarketing techniques, online or offline. Joe arrives at your website and he likes it. In fact,he'd like to tell Fred about it. It's just the thingFred's been looking for. What if Joe could recommendyour website to Fred by sending him an email straightfrom your website? Well, he can...if you have an 'email to a friend'script installed on your website. There are many free scripts that will do this for you.But the one I found easiest to install is a scriptdeveloped by William Bontrager, called 'MasterRecommend'. This one was easy. I had it working on my secondattempt. You can see this script in action at:http://www.freezineweb.com/index.html Basically all you have to do is (1) configure the cgiscript and upload it to your cgi bin, (2) create a newweb page with a form that is linked to the cgi scripton your server. You can download Master Recommend at:http://willmaster.com/master/recommend/mr.pl?v=zip To get a detailed explanation of how to install it,visit:http://www.willmaster.com/master/recommend/MasterRecommendmanual.html This script will even send you a copy of your visitor'smessage (it's useful to know what your visitors thinkabout your website). If you prefer not to have anything to do with cgi,there's a much easier way of putting 'email to afriend' on your site. Thetellafriendnetwork.com has a program that is hostedon their site. Installing it is as simple as pastingsome HTML code into your web page. Your visitors willbe presented with a simple form where they can enterup to three of their friends' email addresses. You can add this service to your website at thefollowing URL: http://www.thetellafriendnetwork.com/addasite.html ------------------------------------------------------------
|
|
|
|
RELATED ARTICLES
Is Your Marketing Working... That is the question, you should be asking yourself. Many feel that it is I'm sure. But is it really! Always On Stage - 3 Quick Tips for Trade Show Exhibitors Do you feel uncomfortable when you're in the trade show booth? Like folks are looking at you? Like you're on stage? Got as little stage fright? Trade Show Promotions That Are Memorable If you have been to expos and trade shows as an attendee like me you would be familiar with the exciting prospect of carrying home a heavy plastic bag of trade show promotions, the end result though is usually the trade show promotions end up down the back of the couch, on the floor or in the bottom dusty drawer of your desk, hopefully reading this article on tradeshow promotions, your gift to clients and prospects will not share the same fate. Brainstorming Techniques as New Product Development Strategies When developing new products and strategies, coming up with unique ideas is often a struggle. It is one of the reasons why, in any industry, there is so much repetition. One way to generate new ideas and "get the creative juices flowing" is by completing brainstorming exercises using props. There are several ways to incorporate brainstorming into a new product development session. Two of my favorite techniques are skimming business publications and utilizing goodie bags. Funnel Your Way to Marketing Success A funnel is a good way to think of the marketing process. The top is very broad and consists of using mass marketing techniques. Mass marketing includes items like mass mailings, national advertising, billboards, and airing commercials during the Super Bowl. The marketing message is sent to a broad audience with little or no discretion. Mass marketing is very expensive, difficult to evaluate, and has a low return on investment. Mass marketing is a stab in the dark, like trying to find needles in a haystack. The next section of the funnel narrows the target audience into market segments. The communications still appeal to a large audience, but they are at least targeted to a specific market segment by means of the chosen media. Are You a Marketing Octopus, or a Marketing Worm? One of the greatest challenges to effectively marketing a business is determining which marketing method is best for your business. Powerhouse Marketing With Persuasive Postcards The lowly postcard?it's more than just a "having fun, wish you were here" delivery system. This tiny billboard is actually a powerhouse of a marketing tool with almost unlimited uses. Harness this little dynamo and you'll find a surge of new business opportunities. 9 Highly Effective Marketing Tips Here are 9 low-cost but highly effective marketing tips to help you boost your sales and profits fast. Always Sell To New Eyes And New Ears One of the hardest things for you to do as an advertiser to do is to step into your prospect's shoes and really understand what makes him buy, and to find out how the prospect reacts to your marketing and advertising efforts. It's easy to get caught up in thinking that just because you spent $14,000 -- or $140,000 -- on your latest batch of ads that every person on Earth saw the ads and paid really close attention to them. Well, generally speaking, they didn't. For the most part, people won't even notice your advertisements until they're in market for what you're selling. So its important that you make sure that you always structure your advertisements so that a person hearing or seeing them for the first time has enough information to take action... based on that one single ad. Don't make ads that run in a series that build on one another until they reach a crescendo. Don't assume that the prospect already knows anything about what you're selling. Developing a Contact List- Part Two In a previous installment, we spoke about how to come up with a list of persons you currently know. Although everyone on that list will not necessarily become your client, everyone can lead you to clients. In this section, we will talk about how to get referrals from all of the people on your contact list and what to do once you have those referrals. Why Do You Need to be in the SERPS? Why does your business need to be in the Search Engine Results Pages (SERPS)? Tips For Developing An Effective Questionnaire Developing the questionnaire is undoubtedly the most important part of conducting a survey. The quality of the questions will determine the quality of the results and the effectiveness of your survey. Here are 12 tips for developing an effective questionnaire. Creating Your Own Lead Capture Pages Having a downline can be golden. A downline is a group of folks who have either signed-up or have already agreed to at least look at what you send them. Design Direct Mail Postcards Back-to-Front to Boost Response Rates Conventional wisdom says that the front of a direct mail postcard is for the picture and the back is for the address, stamp and a short message. Private Practice Marketing: 3 More Things I Wish I Knew When I First Started 1) Create systems Make More Money with Marketing Metrics Do you know how effective each of your individual marketing tactics is? Many small business owners market in a vacuum. They spend money on brochures, advertisements and web sites with no real way to tie specific results to specific endeavors. Give me a Referral any Day - the Power of Networking I nearly panicked recently! Well, maybe a slight exaggeration but here was a situation I had not been in for some time. The freezer had broken down and the dilemma I faced was ? a speedy solution was necessary BUT I did not know anybody who repairs freezers. For the first time in some years I nearly reached for the Yellow Pages ? a pristine copy that never sees the light of day ? but sense prevailed and I consulted my wife. She rang her friend who works in a local hospital. They have an internal communication system for the employees to ask questions or post messages and within 30 minutes we had the choice of three prospective service engineers and one name had been suggested by three separate people. The choice was simple and ? yes Mr Freezerman turned up and was superb! Case Study: How to Get a Big Boost in Response by Taking Your Marketing to the Extreme Want a big boost in response and quick sales from your next direct marketing effort? Then take your marketing to the extreme. What do I mean by extreme? I mean unconventional, break the mold, out-of-the-box, reaches-out-and-grabs-people-by-the-lapel marketing. Simplicity In Marketing In a world that is spinning out of control; with consumers being bombarded with hundreds of advertising messages per day in a variety of mediums, it is imperative to develop an understanding of the consumer's thinking to develop an edge in advertising. How To Start A Mail Order Business The Mail Order business is not a business of itself, but is another way of doing business. Mail Order is nothing more nor less than selling a product or service via advertising and the offers you send out by mail.
|
| © Athifea Distribution LLC - 2013 |
