|
|
| www.1001TopWords.com |
|
|
Marketing Miracles - Do They Just Happen?
A simple answer to that is: Yes, Marketing Miracles happen! But, these marketing miracles do not just happen. The process is not instant. It is sequential. It takes planning and the planning requires decision and focus. The decisions must be well thought out and the focus must be spot on. According to most successful marketers, those that write down their goals are more likely to succeed than those that do not. Whether success is from the actual 'writing' of goals or simply 'having' goals is not clear. But what is clear is that 'setting' a goal is a key component of success. Most would not set out to reach a destination without goals much the same one would not plan a trip without a map. Create a set of goals and a system [plan] to follow and use it. Set your goals and establish a plan. If you are marketing on the Internet your website can be a key tool. Decide how you are going to use this sales tool to your benefit. It is said that, on average, we are exposed to 3000 advertisements a day. It is also said that 90% of this advertising is forgotten in 72 hours. So your first goal is to create an identity that will make an impact first time out. If this can be accomplished you are ahead in the game. We are living in the 'information age' where the hunger for information should be embraced. The explosive growth of the Internet is a powerful reinforcement to the fact that content really is king. The majority of people will tend to ignore advertising but continually seek news and knowledge. Use the Internet to your advantage by packaging with good content. The intention is to increase the opportunity for success of every business promotion with the aim of giving the consumer an advertising piece that is memorable. Your strategy for a Marketing Miracle: Goals: Research: Plan/Organize: Then choose the best methods to reach your targeted market.By not doing so you are liable to spend a lot of money advertising in all the wrong places. Lay out your plan in a manner that will provide best results Test: Market: Articles or Press Release Submissions - By writing articles and submitting them to ezines and newsletter editors, for inclusion as a feature article in their ezine/newsletter. You will be able to end the article with a "byline" or "resource box" which is a few sentences about your online business, and with a hotlink to your site. There are tens of thousands of PR outlets if your article gets included in just a handful of these article submission sites; you could find your article in front of a few hundred thousand readers! Local/Regional Directory and Portal Submissions - If you have a local business, submit to local/regional directories. Classified Ad Submissions - We Place bulk purchased low-cost ads in various online and offline newspapers and magazines which reach your target prospects. Targeted E-mail - Send email to permission or targeted opt-in lists. ("permission marketing") We can reach thousands a day with this method. Submit a National Press Release - A press release can be an effective way to get traffic to your site. We can post it over 40,000 contacts. Post to NewsGroups - Find newsgroups related to your industry, or that your target audience would be reading. Then make some intelligent posts, contributing to the ongoing discussion(s). If done correctly, newsgroup postings can bring you a great deal of traffic. SafeList Advertising - You can join safe-lists, or pay a service to place safe-lists ads and advertising for you. Many do read the emails, especially if the subject line grabs them. They often check their safe-list email to verify that their own message has been properly sent. When doing so they often check out other interesting safe-list emails. Follow-up Email Campaign - Virtually every pro marketer uses this powerful technique. Use automatic follow-up autoresponders to email a series of sales messages to your prospects, on preset days or intervals. PPC Search Engine Listings - Use PPC to really target your market. Keywords will capture those interested in your product and deliver them to your door. Don't sit by and wait for all your planning and efforts to flow without monitoring: Send Additional Press Releases - Stay in front of the media. If possible send out approximately one press release per month. Place Additional Ads - Once you have developed a winning promotion find additional ad space that will target your prospects. Increase your advertising results by gradually advertising in publications with larger and larger circulations. Always continue to measure your advertising effectiveness. More Targeted E-mail ? Once you have determined that targeted emailing is working for you multiply your efforts and do double, triple, or even ten times the amount of mailing. Consider Joint Venture (B2B) Marketing - Setup JVs (joint ventures) with other marketers and businesses. Consider a weblog and RSS feeds. So we ask the question again, Marketing Miracles - Do they just happen? If you have followed the basic guidelines of successful marketing you can now answer that yourself. Judy Webb is the Administrator at http://www.TheWebbPage.com/articles. Submit an Article if you feel that there is a benefit to you. Feel free to reprint this anywhere, and include this resource box.
|
|
|
|
RELATED ARTICLES
How to Get the Right Clients and Avoid the Wrong Ones If you are like most service professionals and small business owners one of your primary concerns is generating as many leads as possible. And that may be your biggest mistake, resulting in wasting time on unqualified prospects and working with too many clients you wish you didn't have to. The Top 10 The Top Ten Signs That Your Marketing Message Needs a Facelift Is your marketing plan dull, flat, and downright boring? Is it lacking the zest and appeal which can penetrate the consciousness of your buyers? If so, you may be driving away folks who could easily buy your products or services. If so, these ten signs from The 90 Day Marketing Marathon Blunders from A to Z: B is for Boring will support you in raising your awareness of what drives folks away and tips on how you can create a message which will catch fire in the market place. How To Get New Business Market, Market and then market some more. So many small and home-business owners do what we call spot marketing. They market hard for their business, get a response then stop marketing. Tooting Your Own Horn "If he who has a thing to sell Goes and whispers in a well, He won't be so apt to make the dollars As he who climbs a tree and hollers!" -- Anonymous 10 Important Steps to Mail Order Success There are a number of difficulties a beginning entrepreneur may encounter that can "torpedo" his business almost before he knows it. But the wise mail order dealer can sidestep some of the pitfalls of operating his own business by recognizing and avoiding the following common mistakes. Budgeting for a Postcard Mailing If you've never done a postcard mailing, you're probably wondering, "What should I budget for?" Here are three items to account for: Use Events to Market on the Internet Having difficulty knowing what to offer people online? Worried that your prospects are too bombarded by sales pitches to pick yours out from the hundreds they get every day? 4 Alternative Ways To Gain Lifetime Customers You will always have more people that turn downyour offer than actually buy. They might not havebought because of your price, payment options,or any other possible reason. You will just end uploosing all these potential lifetime customers.However, there are many ways you can minimizethe loss of these prospects. Maslows Marketing Filter One of the basics of all marketing and advertising training is a teaching of "Maslow's needs pyramid". This pyramid shows the different motivators and needs in a person's life and how they are built one upon the other. Supposedly this is presented to help the marketing student understand consumer motivation and thinking. The problem is I've never seen it applied, in the text books. It's presented as the foundation of human motivation and then it's dropped. Marketing is More Than Advertising Marketing is a business process about which much is written, however is often not completely understood. Many think that "marketing" and "advertising" are interchange-able words. This is not the case. Marketing is really a complete, integrated approach to doing business. Creating Customer Value The purpose of business is to create and retain a customer. Turning The Casual Scanner Into A Buyer The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines, subheads, and other devices throughout your copy that's compelling enough to sell your customers on your business. How can you turn the casual scanner into an active reader? More importantly, how can we turn a scanner into a buyer? First, ensure that your headlines can stand alone, without the support of other sentences. For most, that means getting rid of those one-word headlines. Headlines should include the benefit of your offering, evoke curiosity, or compel the scanner to read the main copy. Don't forget the subheads. They also should be compelling, preferably complementing the headline, giving enough power to nudge your reader from scanning to reading mode. Keep in mind good subheads support the main promise of your copy. If your headline, for example, promises to help your customers lose weight, your subheads could briefly explain that your product is clinically proven or has a secret ingredient. Subheads are also a great place to introduce your offers. Another way to be a scanner's friend is to use short paragraphs. Rule of thumb: Keep paragraphs between 3 to 5 sentences. If you must use a long sentence, place a short snappy paragraph after it. The most popular way to generate interest: Use underlines, boldface, highlights, and italics throughout your copy, carefully. Too much can leave your customers overwhelmed and likely to stop scanning and move on. When using these tools remember, the purpose is to emphasize certain points. Some ideas on what you should highlight in your copy:* Call-to-actions phrases, like buy now, subscribe here, or receive your special offer today.* Contact information, including toll-free numbers, emails, and web-sites.* Major benefits supporting the promise of your copy* Your rates and fees and how they compete* Your business or product's name. Adding a second color to your copy boosts retention and readability. Especially, when using a medium that's typically black and white like newspapers. What colors are best? Typically, the most used and most effective colors are red and blue. Try placing offers or premiums in different colors to emphasize and pull your customers in. P.S. Don't forget the P.S. An important aspect, most readers read the end, first. It's a great spot to recap your offer and restate your benefits. This may also be a good spot to add a bonus, premium, or guarantee Five Cheap Tricks for Promoting Your Business If you're like me, you're always looking for ways to promote your business - without spending a ton of money. Well, you're in luck. This article lists five of my top 10 favorite ideas for promoting your business or organization for next to nothing (and in some cases, completely fr*e). While these ideas are a start, there are plenty of other ways to get the word out about your product or service and build relationships with potential clients. Use this list as a jumping off point to brainstorm more cheap ideas that may work wonders for your business. And stay tuned for the other five tricks, which will appear in my Nov. 2004 newsletter, "Marketing Tips from The WriteShop." The Most Powerful Marketing Weapon Ever Invented It was probably first discovered out there in the caves or wherever else the history of mankind begun. And yet this weapon has been used so sparingly over the centuries. It is so powerful that those surprisingly few who have stumbled on to it and appreciated and respected its power have ended up making untold fortunes. What to Include in Your Marketing Plan Write-Up For those new to marketing planning, the thought of completing a plan from start to finish may feel daunting. It need not. The level of detail you choose to include in your marketing plan will depend on your resources and situation. If you have extremely limited manpower or other resources, you may be constrained to a "broad brush" approach. If your plan must support your Website's validity to others in the company, a lot of back-up detail may be appropriate. People Pleasing Postcards Why are more businesses turning to full-color postcards as a key form of promotion? The biggest reason is the simplest: You don't have to open a postcard. It won't get lumped in with all the direct mail envelopes that people toss without opening. Secret Marketing Plan Many people have asked me what was the secret to our market domination? Hello, my name is Lance Winslow and I am the founder of The Car Wash Guys. Before now I have not disclosed my secrets of grass roots market; a strategic plan we used city after city to market our franchised outlets in 23 states. I named the plan Bonzai and Blitz Marketing. Yes, Bonzai is spelled incorrectly. Bonsai is the correct spelling for the plant and to this day I do not know the actual spelling for the Japanese Battle Call, but I do know how to say it and what it means to our team. I have never been a champion speller and I liked the pizzazz in the Bonzai spelling with the "Z" much better. Below is a strategic outline we used in setting up our target markets and then grid'ing the area out and then attacking that market to win customers to what we believe is the best service in the world. Good Marketing Pays for Itself Most companies ask themselves this question: "How much will this advertising cost us?" when they should actually be asking themselves this: "How much will it cost not to do this advertising?" 11 Rock Solid Techniques For Generating Product Ideas Anytime Anywhere! Whatever business you are in, either online or offline, you've got to constantly generate business/product ideas. Modern Marketing With Postcards Postcards may be one of the best kept secrets of modern marketing. They produce even better results now than in the past. That's probably because postcards deliver information the way people want to get it today ...fast and with little or no effort.
|
| © Athifea Distribution LLC - 2013 |
