|
|
| www.1001TopWords.com |
|
|
Most Wanted Response... How To Make It Work
"When I walked into the grocery store last Saturday, I was just 'browsing.' But... their MWR was obvious. Because,... I could smell the 'hot fresh baked bread' in the bakery department. They must have arranged to circulate that aroma all over the store. Yep... I knew at that moment, their MWR. What is MWR?... MWR means Most Wanted Response. Copy Writers say MWR's the starting point for their headlines, articles and sales letters. That 'fresh hot bread aroma' was like a great headline... It got my Attention... It created Interest, and I Desired to buy several loaves. And... It created Action, because I headed for the bakery department. Forget fruit and vegetables. I wanted some of that 'fresh hot baked bread'. First the MWR, then the headline to grab the readers attention, excite and motivate them to continue reading down the web page, ezine, or article. Everything from the headline, first paragraph, sub headlines, sentence , and every word should lead toward your Most Wanted Response. MWR may be convincing your reader the value of subscribing to your ezine, clicking a link for an ecourse, reading an article, sending an email, or buying your info-product. Browsing at the grocery store, emphasized principles and ideas that Copy Writers talk about and use. That hot fresh bread got my Attention the moment I walked into the store. A great headline. I became Interested in buying hot fresh bread. .. No!... I wasn't just Interested, they had created the Desire for hot fresh bread. And I was taking Action as I headed for the bakery to get some loaves before they sold out. That was the bakery's MWR in action... It worked! And... It was the old standby of Copy Writers first decide on the Most Wanted Response and then use 'AIDA'. We've all heard this term and have tried to apply it in our writings. Know your MWR, then create Attention, Interest, Desire that causes Action. Now everytime I sit down to write anything, I'll remember 'Most Wanted Response' and 'AIDA' Attention, Interest, Desire, Action. Then do my best to accomplish my Most Wanted Response. If you've read this far... I've accomplished my MWR... to get you to read this article right to the very end. copyright (c) Bill Parks 2003 Bill Parks... Computer Consultant, specializing in Filemaker Pro database design. Publisher of "Information Age Products Ezine" and "Bill's Business Boosters Ezine." http://www.InfoAgePro.com
|
|
|
|
RELATED ARTICLES
Let It Ring Telemarketing has its place in the marketing arsenal. But telespammers - like their digital counterparts in the email marketing world - really make it tough on the legitimate follow-up telephone call from a company with which you have a relationship. Creating Customer Value The purpose of business is to create and retain a customer. Pre-Cleaning and Updating Addresses in Your Database When you send a direct mail piece using the Addressed Admail reduced postage option, it can cost you anywhere from 60 cents to $1.25 or more for printing, mail production and postage. Items that cannot be delivered will be "recycled" by Canada Post resulting in your money going down the drain. Not only that, without updating your database you will continue to spend money on undeliverable advertising. 10 Tips to Grow Your Business Plain & Simple "Try not to become a man of success but rather to become a man of value." Albert Einstein Using Purchased Leads A little advice about using leads that you purchase from another source; Marketing to Women -- Can I Buy You A Clue? A while back a small business owner paid me a visit. He wanted help marketing his fitness business to women. Before we even started talking, he handed me his business card. The card was very professional and said all the right things. But it also included a huge blunder. Private Practice Marketing: 3 More Secrets I Wish I Knew When I First Started Out Secret #4 - Get very comfortable asking for payment Forward Thinkers Stay Ahead of the Curve What is it like from a marketing perspective to be yesterday's news? We rely on what is tried and true in marketing because it is usually safe, tried, and tested. It saves us time, as well, since we don't have to put on our creativity cap to craft an innovative strategy. What Does Your Business Card Say About You? - Making A Great First Impression! Interesting article in USA Today that I read this week that I've also read about on Scott Ginsberg's blog. Think about this: What does your business card say about you? If you work in a company that requires you to conform to the corporate standard, obviously you don't have much choice. For the rest, what are you doing to stand out in a crowd of many? Customers Are Like Vampires No, customers aren't bloodsuckers (well, maybe a few are!) and they don't come out only at night. According to legend, vampires don't come in until they are invited. And that's true of customers, too. How To Conduct Effective Online Surveys Although they are inexpensive and product fast results, online surveys still need to be conducted properly to be really effective. The key steps for conducting effective online surveys are: Matrix Web Sites - Scam or NOT? While I am not talking about the movie "Matrix", you may be wondering like many others if Matrix Web Sites are Legal! Marketing Quandaries Being in a quandary prevents you from moving forward in developing and marketing your business. When we're in a quandary, we are in a state of perplexity and doubt. We don't know how to move forward to accomplish those things that are crucial to attracting clients and growing our business. One of the first things we need to recognize about being in a quandary is that we are, in fact, in one! There are a number of easy, simple things that you can start doing today to get yourself out of that place of being stuck. Like Brushing Your Teeth What do the following things have in common: brushing your teeth, regular exercise, eating a balanced diet, paying your bills on time, cleaning your gutters, spending quality time with your spouse and kids?? Your REALTORŪ Marketing Plan The steps to creating an effective marketing plan begin with identifying who you are going to be targeting, what you are going to spend, and how many sales you are going to receive as a result of your efforts. By identifying this information in the initial stages of your market plan development, you will significantly increase your return on investment and substantially increase your sales. Below is a step by step process to help you lay the framework for your own marketing plan: How to Pick a Winning Business Name What's in a name? Direct Mail - Dont Assume, Just Test and Track Where to Start: Measuring the Return on Your Direct Mail Investment In direct mail lore, there's a rule stating that you can measure the success of your efforts by a minimum response rate of 1-2%. In other words, if you send out 10,000 pieces, you'll have a successful mailing if at least 100 recipients respond to your offer. (One percent of 10,000 is 100.)That's one view of direct mailing success. Permit me to offer a different perspective: one from the small business world. Specifically, I'm referring to those small business people who work by and for themselves. Call them "One-Man Bands," "Working Soloists," "Free Agents," or whatever you'd like.To help you remember these two perspectives, let's give them a couple of catchy names:1. The "Playing the Percentages" Perspective. This is the "industry standard 1-2% response rate on your mailings" perspective you've heard so much about. This is the yardstick favored by businesses that are sending large quantities of direct mail to sell mass market products.For example, if I own a pizza parlor, and I'm doing a "use this card for 10% off on your next order" mailing to all residences within a three-mile radius of my business, I might have a mailing list of 10,000 names. You'd better believe that I'm going to watch the overall response rate like a hawk, and I'm going to be looking at precisely where those hungry customers are coming from. If most of them are coming from a handful of apartment complexes next to a college campus, I'll know to send my future mailings to those complexes. 2. The "You Only Need A Few" Perspective. This is the one for those One-Man (or One-Woman) Bands who are selling services that take a fair amount of time to provide. Like marketing consulting, public relations services, graphic design, or customized computer software applications. For these folks, a handful of new or repeat clients from a promotional mailing is quite enough. After all, as the owner of a one-woman graphic design studio told me once, "I don't want to be a victim of my own [direct mail] success." Six Ways To Attract New Customers To Your Restaurant Without new business, your restaurant won't be able to grow. You need a constant stream of new customers to replace those you lose as a result of customers relocating, switching jobs, or changing dining habits. Here are six strategies for getting more customers through your doors. 10 Surefire Ways to Add Sizzle to Your Brochures Businesses rely on brochures as their front line in communicating their products or services. Yet according to Shannon Cherry, APR, many find them not as successful because they underestimate the skills and resources necessary to publish attractive and effective materials.
|
| © Athifea Distribution LLC - 2013 |
