|
|
| www.1001TopWords.com |
|
|
Mortgage Marketing - How to Find Your Niche
Ann Landers, Dr. Phil and Roger Ebert take pleasure in being recognized as leading experts in their respective fields. Because of this status they enjoy greater visibility and reputation than their peers. So instead of having to cold call or advertise for new clients, they benefit from prospects seeking them out. Yet, when you study these experts closely you realize that they're no more talented, smarter or knowledgeable than the rest. They achieved expert status not because they're good at what they do, but because they're great at marketing themselves. They identified a niche they could occupy as a leading expert. You can find a niche to fulfill as a leading expert and attract real estate agents the same way. To Find Your Niche, Discover Your Unique Knowledge Over time and with work experience, every loan officer learns unique knowledge, skills and expertise that Agents can benefit from. By discovering this special knowledge, you begin the first step in the process of finding a niche that you can fill. A loan officer doesn't achieve leading expert status because of extraordinary creativity or Herculean effort. Their mastery comes from learning through repetition and a discipline established from research, self-study, education and experience. We live in the Information Age. You can position yourself as a knowledge expert in a particular topic or subject. Therefore, Agents needing help with your topic turn to you first. Agents prefer to work with someone they view as an expert than to waste time shopping services. Remember we live in a period with greater urgency than in the past. Your status as a leading expert will attract clients because they value time as a precious commodity. The first step is to take an inventory of your knowledge and skills. Use these questions as a guide to discover your unique knowledge. - What problems have you solved repeatedly for realtors? What elements keep appearing? Are you onto a topic that you can further develop? What niches are you spotting? To Find Your Niche, Focus On One Area By focusing on one area you can devote all your resources to it. Time, energy and money are resources you can put toward your development of your niche. That way, no resources are wasted and everything you learn builds toward your base of knowledge. As you develop your knowledge in one area, you can build a reputation around it. The greater your reputation becomes the less likely Agents will question your service abilities, shop your fees or question your judgment. As you become a recognized expert in your field of specialized knowledge, you can become more selective of whom you choose to work with. Agents are less susceptible to walk over the relationship or take it for granted. And since you do not have to spend as much time marketing or selling yourself, you can spend more time servicing quality relationships that bring you more production. This adds wealth to your business. To Find Your Niche, Decide Agents Need Your Expertise A great mistake is to assume that the knowledge you possess is already widely dispersed. An expert's knowledge is valuable to those who don't have it. Dr. Phil propelled himself to the top from his self-promotion and thanks to Oprah Winfrey. He could have easily assumed that there wasn't need for his expertise because of scores of other doctors in his field. But he discovered the niche he occupies, Family Relationships, wasn't being adequately filled. Survey Agents to learn which of their needs aren't being met that relate to your niche. My experience from surveying Agents has taught me that many basic needs aren't being met; inconsistencies in the loan process, lack of communication between lenders and Agents, too many fires at the close of escrow, etc. The recognition of your unique knowledge and the calculated development of it is the first step to achieving leading expert status. Jeff Nelson helps mortgage companies and individual loan officers increase loan originations by developing customized relationship-building strategies that secure quality relationships with real estate agents. Click here to get a free copy of the Marketing Planning Guide, a 20-page workbook designed to help you outline a strategy to becoming an Agent Magnet. Visit us at http://www.loan-officer-marketing.com
|
|
|
|
RELATED ARTICLES
Features and Benefits Brainstorming This is it what I use BEFORE I begin to write any marketing copy or launch any new product or service. You can complete this with the by-hand method listed here or use the form that I've created (available in the FORMS section of our web site, http://www.abundancecenter.com/forms/main.htm). Tips for Trade Show Rentals Trade show rentals allow you more flexibility and the opportunity to change your booth with every expo if you wish. You can rent nearly any booth components, from portable pop-ups to completely custom looks. Burnout Today I want to share a question from a reader who writes: E-commerce : The Bottom of Pyramid Approach For centuries and most of the decades in the 20th century (i.e when computer was invented) access and communication was the tool of rich and ultra rich people, prohibitively expansive to 'not so rich' and 'not at all rich' people. All marketing research and development was focused on the 20% of the market based on the management principle 80:20, ignoring the vast 4 billion people who are at the bottom of the pyramid( read Fortune at the Bottom of Pyramid by C.K. Prahalad, Wharton Publishing). How Can I Get Name Recognition? Some of the ways in which to get your "name out there" are to call your local television and radio stations, and ascertain whether there is a medium you can get your name in. A very good source are public stations that hold auctions, at which you can donate your services. Talk shows, both radio and television. Do something to get yourself noticed and send it to them. For example, we sent a fax to the television and radio stations that for anyone who was unemployed we would do a typeset resume for only $10. Channel 13 came out and interviewed us, and we were on their 6 p.m. news program. 5 Great Ways to Reach Your Target Market There are many ways to reach out and find the people you are trying to attract for your business. Here are just a handful of ways to get you started: Six Essential Principles for Marketing to Women Business Owners Marketing to women entrepreneurs is not difficult. You just have to follow six easy, but essential, principles. Network Marketing Is Definitely A Relationship Business Heavily branded websites like amazon.com are household names andcarry an implied trust with visitors. However, the vast majorityof websites are not well known and are found and visited as aresult of search engine searches. In these instances, the visitor is probably arriving at the website for the first time and human nature often dictates fear or suspicion of the unknown. How Can I Break Into Cliques? Have you ever gone to a networking function and seen THE person who you feel could help you most there, except that person is surrounded by people ALL the time? Have you ever tried to enter into a conversation with that circle of people, only to have gotten the feeling you were intruding? How do you get an audience with a person who is constantly surrounded by "gatekeepers"? This happens often at gatherings that do not have a structured agenda- in other words in places where open networking is promoted. Here's an effective approach to meeting the person you want to meet. Dramatically Improve Your Marketing Results With These 6 Simple Steps What if there were things you could start doing now that could help you to market more successfully in the future? Even if you didn't have your marketing act together over the past year. Well, there are. Marketing Manual Sample Outline The key to success in any business relies a large part in your ability to market your product or service. Often MBA students spend years studying marketing as it encompasses and relates to nearly all business operations. If you own a small business you know the value of marketing, even if you do not have an MBA or a specialized MBA in Marketing. Top Web Site Blunders by Coaches, Consultants and Experts Of all the web sites belonging to coaches, consultants and experts that I have reviewed, more than three-quarters shared a very serious marketing blunder: Their potential clients wouldn't understand from their home page precisely what they do. Jargon gets in the way. Niche Marketing: The Affiliate Angle If you're just dipping your toes into the waters of Niche Marketing for the first time then Affiliate marketing is the ultimate low risk choice to get you started. Take It To The Customer In the past, purchasing ad space was the solution to every entrepreneur's marketing challenge. Then it was direct mail, followed by telemarketing. But with advertising and postage costs on the rise, these tactics have lost some of their appeal. Linking Features & Benefits I'm sure that you've had those Eureka! moments, too. When a piece of information suddenly helped you see or understand something that hadn't been apparent before. What the Heck is a Campaign and Why Do I Need to Do One? Many people ask me, "What is a postcard campaign, exactly?" "And why do I need one?" As I have been educating my clients one on one for years now, I suddenly had the bright idea that I needed to explain this for more than just one at a time and in further detail. So here goes? Boost Your Direct Mail Response Rates with Mapping Technology On Superbowl Sunday, Domino's Pizza delivered more than 900,000 pizzas-and mapping technology helped. How do 60,000 pizza outlets serving 3 billion pizzas per year compete in an industry where reputations and dollars are dependent on "fast, hot and delivered to the door?" Global Positioning System (GPS) technology! High Response Marketing With Low-Cost Postcards Postcards can drive a huge amount of traffic to your web site, generate a flood of new sales leads or produce a surge in any business activity you want. And you don't have to spend a lot of time or money on them ...if you apply these four little-known postcard marketing secrets. 4 Steps To Increase Your Job Sign Marketing It's no secret that using a job site sign can be an effective way to market your company's services to neighborhood homeowners. But most job sign marketing isn't done as effectively as it could be. Here are four tips for getting the most out of your job sign marketing: How to Use Marketing Judo to Beat Big Competitors If yours is a small business and you have big or even huge competitors, you may be laying awake at night wondering how can you possibly beat them. You can't out-advertise them, or out-promote them, and you probably won't be able beat to its prices. For example, think about a small business whose biggest competitor is Wal-Mart, Best Buy, Amazon.com or some other huge retailer. Is there any way to compete successfully against these Goliaths?
|
| © Athifea Distribution LLC - 2013 |
