|
|
| www.1001TopWords.com |
|
|
Effective Marketing
For any business to be successful whether on or offline it has to be marketing effectively. You are going to need more than a great looking site with fabulous products or services to obtain success. You will need to run an effective marketing campaign and for this you will need a marketing plan. To obtain online success you will have to be involved in planning from day 1 and you will have to work seriously if you intend to earn a decent living. You will need an action plan and this should start with targeting your market. Doing business without knowing who your customers are will prevent you from reaching your objectives. EG:Increased sales, Market share, and Brand awareness. Learn who your customers are and find out their real needs then you can offer tailored products and services and real solutions that will work for them. Your first step is to find and sell to your targeted market. Customers buy for three reasons To satisfy basic needs. Know your product or services strengths and weaknesses. Don't overestimate and disappoint your customers with a lower quality product than expected. To decide which of the customers needs or wants your product or service will satisfy you need to obtain the following information to get acquainted with your customer. Demographic information Age and gender Psychographics information Lifestyles, hobbies, interest and opinions One of the ways to find the answers to these questions is to conduct a survey. You could place a simple Multi Choose survey onto your website and offer a free gift to anyone filling it out. It's a way of gathering information. Analyze your findings and find out what is like or dislike about your product or service. Make adjustments if necessary Once you have define your market group you must decide how much information you want your customer to know about your product or service in order to convince them to do business with you. If you give out to much information they may switch off and not pay attention to the message. Once you have your message stick with it and keep it focused. KNOW YOUR COMPETITION Make a list of your competitors and take note of their strengths and weaknesses. Are they successful, if so study what them are doing and which of their ads work and what promotions they offer? Can you improve on their product or offer a better incentive for customers to purchase from you KEY YOUR ADS Ensure all your ads are key (A key lets you know where the customer saw your ad) so you can track which ads are successful. Run with the successful ads and delete any, which are not working.Record all of your results BUILD YOUR RELATIONSHIP Remember once you have your customers to build a relationship with them. You want them to return and buy again. Keep in contact with them. All the best Sue Transform your life,start and build a home business. For ideas and opportunitieshttp://www.princehomebiz.com
|
|
|
|
RELATED ARTICLES
Self Promotion Brings Business Success Your business success depends on your ability to promote your services, your products, and yourself. Fortunately, promotion is simple. I know...you hate selling. "But, I'm not a born salesperson," you say. "I don't want to hustle people." And, images of high-pressure, arm-twisting solicitors come to mind. But, that doesn't have to be you. You're not pushing your services/products onto others; people will buy them because they need them and because they have a relationship with you. It's the personal connection you make with your prospects that will help them remember you, and like you. An Internet Marketing Strategy that Works You can't put up a beautiful (or any) web site and hope that people will just arrive. You have to let them know, IN EVERY POSSIBLE WAY, that your web site is there. This HAS to be part of any Internet marketing strategy you develop. This is actually a basic marketing principle. Customers are not going to look for you, you have to look for them. Guerilla Marketing Lesson 2: Why Do People Call Me? Before we begin, I want you to think about how many times you actually sought out an advertisement. How did you know where to look for it? Why did you choose that one? Whether you know it or not, the number of times you were exposed to the message has a huge impact on you. Also, the message and how it made you feel had a large influence on your response. The Words That Sell What You Say, Who You Say It To, How you Say It: If you have or can get a list of people who are already interested or genuinely likely to be interested in your product or service then you are well on your way to being successful with your postcard marketing. Before that, you have to answer the key question, "Who should I send my postcard offers to?" Do You Know Where Your Marketing Dollars Are Going? We all know the importance of marketing to increasesales and bring in new business. Should You Clap For Your Customers? Does it make sense to clap for your customers? It does not, you answer. You may be right, for the conventional way is for an audience to clap for a speaker, preacher, performer, artiste, player, or marketing professional making a presentation. Top 5 Kick Butt Marketing Requirements Cinch your success with 8-second leaders! Step into the saddle and ride to the buzzer ? but first, get outfitted for success. Some things are necessary to have on hand in order to be prepared for coming out of the chute. No cowboy worth his chaps would step onto a horse without the right attire. Nor should you step into the marketing arena without the right 'stuff'. Simple Marketing Idea - Big Marketing Results! Have you ever noticed how many times it's the simplest concepts that end up working the best? An Easy Start to Mail Order Listing names of Big Mail Requestors, and sending out packages ofBig Mail is an easy way to get your start in the business ofselling by mail. Costly Web Copy Pitfalls One secret to a site that sells: Look at your site from your customer's perspective. Another secret: Watch out for these common web copy pitfalls. Directional (Not Direct) Marketing Those who believe the web is not a direct response medium should think again. A recent study conducted by AdKnowledge and published in their recent "Online Advertising Report" suggests that 60 percent of total website conversions occurs in the first half-hour. In other words, based on the study the bulk of your visitors will likely buy within the first 30 minutes. Understanding Survey Software Features If you take a look at the features that different survey softwares offer, you will quickly realize that understanding all of them is no mean task. But it is very important that you do because only then you can choose the right survey software. It is important for one other reason, it determines your price. More features invariably means more dollars. So if you don't choose the right survey software, you might end up paying more for features you don't need. Get Personal: Letters vs. Direct Mail One of the reasons direct mail works is the personal aspect. It's ostensibly a letter from you to your prospect. Because of this, the more personal you make it, the better your response will be. Market Your Identity One of the most critical but overlooked parts of business success is using your identity. If you want to build a successful business you have to strike the word image from your vocabulary right from the start. Webster's Dictionary defines image as an imitation or representation of a person or thing. On the other hand, identity is defined as, the condition or fact of being the same in all qualities. Develop Your Curiosity And Increase Profits If anyone was to ask me what my greatest strength was I'd say curiosity. The reason I would say that is because curious people learn a lot. On the internet there is stacks to learn. Curiosity will help you learn what you need to know. Networking Basics Turn Yourself Into A Profit Making Giant I would like to introduce you to one of my brick and mortar business I run. It is called AFM Computer Repair. This business takes me about 5 hours a week, yet I usually make a few hundred dollars cash in my pocket spending money a week. Now I know what everyone is thinking, "How the HELL do you run a brick and mortar business with only 5 hours of your time a week!". Well its quite simple. Its called networking. Ok I admit the location isn't mine, it doesn't have my name on it. But the benefits are great I don't pay monthly bills! This is like a dream come true, your own store with no bills. Want To Impress Customers, Win Clients and Influence People? Remember the baseball cards kids traded while chewing their way through kilos of noxious bubblegum, all for about a nickle a pack? No? Then ask your Dad. Are you familiar with the latest digital CD Cardz that look like traditional sports trading cards and play interactive video, triva, bios, stats, music, as well as desktop goodies? No? Then ask your kid. Seriously, my point is that times are changing and you no longer have to feel that you are either a stereotypical blue collar worker or a red necked Luddite. The truth is, you too can jump on the multimedia gravy train ? (just ask for 1st class compartment Serious) and utilize these cool mediums within your corporate environment. Over a career year, you probably hand out small forests of business cards with merely your contact information printed on them right? So what if you were to hand out a business card-sized CD-Rom instead, that not only had your contact information on it, but held your company website or a pertinent presentation, video, music, a free corporate screen saver etc, all hyperlinking to your on line site too? So we are talking a talking business card and there are two routes to take. If you want professional help in creating the all singing and dancing marketing tool, come to us at http://www.serious.com, where we will hold your hand and do the work for you. However in truth this is only viable for larger orders of cardz and you might well be a small business or a freelancer with no need for huge quantities, but yet still want to make a lasting impression. If this is the case, then you can buy our transparent blank 50 MB CD-R cardz from us and create your own! These come in starter packs of 10, with a label applicator, label and presentation software, including web site templates and there are also refill packs available. The Role of Marketing for Boards of Directors Small and emerging companies often do not put together a board of advisors or board of directors for many reasons. Some entrepreneurs believe that businessmen and women would not be willing to serve on their board of advisors for the little or no compensation that the new company can afford. Another reason small and emerging companies do not have boards of advisors is that often the entrepreneur does not want advice from others. In some extreme cases, entrepreneurs believe they do not need advice from others. GSI knows better. Two kinds of Advertising for a Marketing Strategy Advertising is the lifeblood of any business. If you do notlearn how to advertise your products and services bothefficiently and effectively, you won't be in business long.While the Internet has lessened or eliminated many of thecosts normally associated with starting and running a smallbusiness, and it's now easier than ever, you'll neverrealize significant profits if you don't grow your businessthrough effective marketing. 6 Article Marketing Smarts: How To Get More Reprints And Exposure It probably depends on what you expect your article to achieve for you - better branding, more sales, or more publicity.
|
| © Athifea Distribution LLC - 2013 |
