|
|
| www.1001TopWords.com |
|
|
Top 5 Kick Butt Marketing Requirements
Cinch your success with 8-second leaders! Step into the saddle and ride to the buzzer ? but first, get outfitted for success. Some things are necessary to have on hand in order to be prepared for coming out of the chute. No cowboy worth his chaps would step onto a horse without the right attire. Nor should you step into the marketing arena without the right 'stuff'. 1. Confidence. Never enter the Marketing Zone without your confidence. Open up your mind and visualize success. See yourself as you achieve your goal, confident, assured, and powerful. Once you see yourself as successful, your eye is set on the goal, and you are half way there, you can't miss. Keep your goal in sight and your mind on the outcome. 2. Attitude An "I can do anything attitude" has taken many a cowboy past the eight-second buzzer to a successful ride. If you believe you can do it, you can. Put on your thinking cap, and repeat after me ? I can do anything, I can do anything, I can do anything. You can be the marketer at the top of the heap, you just have to keep that winning attitude in place. 3. Poise. The position you choose to take on any given subject, can give you a needed edge on success. Stand up straight, face your adoring audience, and look your challenge in the face. Eyeball to eyeball, you can face the challenge down and succeed. Be fearless, step up to success with a smile and a winning gaze. Market yourself first, the product will be sold on your word. 4. Power When a cowboy steps into the chute he's fully aware of who is in control. He must stay in control to stay on top of the horse. If he looses control, he will be trampled beneath heavy sharp hooves (and just between you and me, that don't feel so good). There is no alternative, he must keep the power and remain the leader. You have the same need to stay on top, keep your power, and lead in the market place. Lead your client into a position to buy. 5. Enthusiasm It takes more than a little shuzbott to make your dreams come true. You have to have enthusiasm to get through the door and onto the show room floor. Once you are there, enthusiasm will keep you in front of your audience and moving toward your goal. Be enthusiastic, stretch and cheer to reach your goal. Eight seconds Rule. Your audience buys within the first eight seconds. If you have the confidence, the attitude, poise, power, and enthusiasm to present yourself well, your product will sell. The chute is waiting? Go kick some butt? Copyright © 2005 ? Jan Verhoeff An avid fan of rodeo, Jan Verhoeff cheers on the rider, enthusiastically pursuing her goals. Branding her style of functionality onto marketing concepts and principles that rule the market. Simplify your performance with eBrand Marketing ? through article writing and enthusiastic implanting methods. Visit her site at http://makemoneyhereon.tripod.com
|
|
|
|
RELATED ARTICLES
Writing A Marketing Strategy It is my belief that if anyone is to suceed in any type of business then the business needs to be marketed to it's target consumers in an effective manner. In order to do this effectively rather than in an ad hoc, probably expensive, manner I propose the construction of a marketing plan.This is something you can do yourself quite simply, but it will need some time for research and thought if it is to be worthwhile and achieve results. Promotional Lanyards to Market Your Products and Services It has become fairly common place to see Id badges dangling from a persons neck on a short cord, and on the cord or small rope itself, is printed the name of a company, or a school or an event on it. When you spot one of these, you can be sure you're looking at a lanyard. Pre-Cleaning and Updating Addresses in Your Database When you send a direct mail piece using the Addressed Admail reduced postage option, it can cost you anywhere from 60 cents to $1.25 or more for printing, mail production and postage. Items that cannot be delivered will be "recycled" by Canada Post resulting in your money going down the drain. Not only that, without updating your database you will continue to spend money on undeliverable advertising. Measuring the Return on Your Direct Mail Investment In direct mail lore, there's a rule stating that you can measure the success of your efforts by a minimum response rate of 1-2%. In other words, if you send out 10,000 pieces, you'll have a successful mailing if at least 100 recipients respond to your offer. (One percent of 10,000 is 100.)That's one view of direct mailing success. Permit me to offer a different perspective: one from the small business world. Specifically, I'm referring to those small business people who work by and for themselves. Call them "One-Man Bands," "Working Soloists," "Free Agents," or whatever you'd like.To help you remember these two perspectives, let's give them a couple of catchy names:1. The "Playing the Percentages" Perspective. This is the "industry standard 1-2% response rate on your mailings" perspective you've heard so much about. This is the yardstick favored by businesses that are sending large quantities of direct mail to sell mass market products.For example, if I own a pizza parlor, and I'm doing a "use this card for 10% off on your next order" mailing to all residences within a three-mile radius of my business, I might have a mailing list of 10,000 names. You'd better believe that I'm going to watch the overall response rate like a hawk, and I'm going to be looking at precisely where those hungry customers are coming from. If most of them are coming from a handful of apartment complexes next to a college campus, I'll know to send my future mailings to those complexes. 2. The "You Only Need A Few" Perspective. This is the one for those One-Man (or One-Woman) Bands who are selling services that take a fair amount of time to provide. Like marketing consulting, public relations services, graphic design, or customized computer software applications. For these folks, a handful of new or repeat clients from a promotional mailing is quite enough. After all, as the owner of a one-woman graphic design studio told me once, "I don't want to be a victim of my own [direct mail] success." The Role of Marketing for Boards of Directors Small and emerging companies often do not put together a board of advisors or board of directors for many reasons. Some entrepreneurs believe that businessmen and women would not be willing to serve on their board of advisors for the little or no compensation that the new company can afford. Another reason small and emerging companies do not have boards of advisors is that often the entrepreneur does not want advice from others. In some extreme cases, entrepreneurs believe they do not need advice from others. GSI knows better. Did Jesus Get Killed for Practicing Interruption Marketing? I'm reading Seth Godin's Permission Marketing and he brings up the difference between Interruption Marketing and Permission Marketing. The Top 10 The Top Ten Signs That Your Marketing Message Needs a Facelift Is your marketing plan dull, flat, and downright boring? Is it lacking the zest and appeal which can penetrate the consciousness of your buyers? If so, you may be driving away folks who could easily buy your products or services. If so, these ten signs from The 90 Day Marketing Marathon Blunders from A to Z: B is for Boring will support you in raising your awareness of what drives folks away and tips on how you can create a message which will catch fire in the market place. Online Magazine Subscription Services Make Shopping Online Fun For Magazines If recreating the old experience of subscribing to magazines by filling out a subscription card is essential to the success as an Internet retailer, then MagMall.com takes top awards. The retailer has created a web site with all the ease of use of the original pop out cards through fast loading graphics, and an intuitively designed layout that is both easy to follow and navigate. Mortgage Marketing - How to Find Your Niche Ann Landers, Dr. Phil and Roger Ebert take pleasure in being recognized as leading experts in their respective fields. Because of this status they enjoy greater visibility and reputation than their peers. So instead of having to cold call or advertise for new clients, they benefit from prospects seeking them out. Yet, when you study these experts closely you realize that they're no more talented, smarter or knowledgeable than the rest. New Years Revolution No, that's not a typo in the title. Resolutions are easy; most of us make them at least once a year. A revolution, on the other hand, is something you may not have made since you started your business. Word of Mouth Marketing 'Word of Mouth' is still one of the most effectivemarketing techniques, online or offline. The Top Seven Marketing Mistakes In my view, nearly all government statistics about reasons for business failures are nonsense. What to Include in Your Marketing Plan Write-Up For those new to marketing planning, the thought of completing a plan from start to finish may feel daunting. It need not. The level of detail you choose to include in your marketing plan will depend on your resources and situation. If you have extremely limited manpower or other resources, you may be constrained to a "broad brush" approach. If your plan must support your Website's validity to others in the company, a lot of back-up detail may be appropriate. Do You Really Need a Brochure? The phone rings. Good news... it's a potential client. You say, "Thanks for calling, I'll send you our brochure." Marketing Tips - Ten Quick Marketing Actions It is often difficult to manage to do marketing tasks when you have a busy business or professional practice. Here are 10 ideas each of which take 5 or 10 minutes and can be done between appointments or when you take a break from working on a large project. Seven Common Marketing Problems Solved by Marketing Operations Corporate marketing groups - especially bandwidth-challenged small-to-mid-sized departments - can be so focused on tactics and fire fighting that they jeopardize their marketing investment. There is a tendency to overreact to events, to tackle symptoms rather than underlying fundamental problems and to jump at the opportunity to please the boss. Many times, this kind of tactical knee jerking may be fatal. Strategic Internet Marketing I met Sue at a recent networking event. She is an author and speaker, and promotes her products by speaking at events and selling her products after the talks. Sue has a web site, whose primary purpose is to sell her products and make more people aware of her expertise. She isn't happy with the web site, though. "I have a great product, but I only had 2 sales in the last twelve months from the site. On the other hand, I can't keep enough inventory on hand for event sales! Something isn't right." So the coach in me had to ask a few questions and offer suggestions. "Tell me," I said, "how do you market your web site?" "Market?" she said. "I don't do much marketing. I have a great product, I am an accomplished author and well-known expert. People should be able to find me and buy from my web site." People Arent Interested in You or Your Company Does your Web site talk about your company? Yes, I know, it's your company Web site! But the last thing it should talk about is your company. To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a Shoestring It's interesting to see how resourceful people become when starting their own business. Especially when budget is tight, creative juices go into high gear. I recall my days in corporate marketing when every event, whether it be a sales conference, partner summit or tradeshow had to have tchotchkes. ("Tchotchke" is Yiddish for those corporate giveaways you see at tradeshows, usually small trinkets branded with the company's logo. If the tchotchkes are really cool, some people even call them "swag" or "schwag.") 4 Dynamic Marketing Tactics Some of the simplest marketing tactics often produce the most profitable results. Here are 4 examples that have proven highly effective for any business.
|
| © Athifea Distribution LLC - 2013 |
