|
|
| www.1001TopWords.com |
|
|
How to Set Up & Organize Your Customer Mailing List For Optimum Results
Your list of customers who have previously bought from you isyour most important asset. These are the customers who willprovide you with return business, which is more profitable thanthe first sale. But, are you getting the most from your customerlist? There are some secrets you should know, so you can squeezethe most benefits out of your mailing list. Most business' customer lists consist of this information: Name,Address, City, State, Zip. That's it. Unfortunately, thismailing list is almost worthless. You need to have moreinformation in your files than just that. I have 32 informationfields in my customer database! You should be able to set theseup in your computer's database, or, if you don't use a computer(you REALLY should), all this information should fit on a largesize index card in a card file. Here are some more useful fieldsto include in your customer database: LastName; FirstName; Title; Position; CompanyName; Address1; Address2; City; State; Zip; PerPhone; BusPhone; FaxPhone; InqDate; ReferSource; FollowUp1; FollowUp2; SubDate; SubAmount; RenewDate;Purch1; Purch1Date; Purch1Amount; Purch2; Purch2Date; Purch2Amount; Purch3; Purch3Date; Purch3Amount; TotAmount; Comments; Cust# |
|
|
|
RELATED ARTICLES
Why Insight and Flexibility is More Important than Perseverance in Marketing Marketing successfully requires not only insight into how a product or service can be successfully marketed but also flexibility into the marketing of a product or service. Specialized Mailing Lists Make All the Difference If there is one thing I can't say enough it is that the most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energy into learning about lists ? who to mail to ? so that your mailing efforts aren't wasted. There are a few different ways that you can get an adequately targeted list. 10 Important Marketing Tips Each of the following Ten Marketing Tips is based on a highly effective but often overlooked marketing tactic. How many are you using? How many have you overlooked? How to Turn Your Marketing Into a Money-Making Machine - Examples of solid Marketing As Claude Hopkins presented in his Scientific Advertising many decades ago, there are scientific ways of tracking your Marketing and Advertising and determining clearly and unequivocally what works and what does not. Without knowing the facts about what is effectively increasing your leads, and subsequently your sales success, you might as well be throwing money out the window-literally. Moving a Business Relationship from Free to Fee: Power of Freebies - Part 2 In the last issue we looked at 5 reasons why giving stuff away is a great tactic for filling your pipeline. How Toyota Captured the #1 Market Share . . . Through Solid Decision-Making! How Toyota Captured the #1 Market Share . . . Through Solid Decision-Making! Breaking The Voice Mail Barrier Even if you never place a cold call, you still have to reach people by phone. That customer who was so interested last month never called you back, and now you must call her. You call once, twice, three times, but you can't get her in person. How can you manage to close a sale if all you ever get is voice mail? Five Joint Venture Marketing Skills A Small Business Owner Must Have Joint venture marketing is a lucrative way of leveraging the assets of two or more businesses. It is the fastest way for businesses to achieve certain business goals and benefit their clients at the same time. Metaphysical Marketing The foundation of success is in your mind. You do not need to struggle, seek and strive to build your business. You can use mental and spiritual laws to create and attract all the elements that insure success. Wouldn't you love to set your business on "automatic pilot" and enjoy the ride? 8 Secrets to Marketing Success The profits of a business are totally dependent on marketing. Otherwise few, if any, sales will be generated. But what is marketing anyway? What Is Multi-Level And How Should It Be Worked Multi-level marketing is really a partnership. You go into business with someone that has the same interests and goals you have. You make a commitment to each other. You work with the same people. Working multi-level marketing correctly not only makes success easier, it eliminates many problems. Three Alternative Methods On Getting Quality Testimonials with Bonus Here are three alternatives to increase your testimonial numbers or their quality. Create an online diary or blog, use an auto responder method, set up a form on your web site or set up a survey. Marketing ? Like a Game of Chess Have you started thinking about your Valentines Day Promotion yet? Overview on Qualitative Data Collection Techniques in International Marketing Research This article is meant to be a brief review and reminder of some valuable yet often bypassed techniques to collect data on international markets and consumers. 21 Must-Have Web Site Elements Your Web site should be the cornerstone of your client seduction efforts. The site is your silent salesperson -- the one with whom prospective clients visit before granting you permission to meet with them. The Magic of Keep-in-Touch Marketing Yesterday I received a phone call from an acquaintance that I've met once or twice but haven't seen in over a year. She wanted to let me know that she was referring me to a client of hers who needed help with his Web site copy. Although I hadn't thought about her in months, she mentioned that she'd received a postcard from me for the past two quarters - and that's why she instantly thought of my services when her client voiced his need. Although it wasn't really magic, it sure felt like it. That's the magic of keep-in-touch marketing - people remember you and feel like they know you, and eventually, they often give you business or refer others to you. Putting Your Website to Work Websites have replaced the brochure as the "must have" marketing tool for businesses large and small. While virtually every business has a website, few are harnessing the potential of their websites and the Internet in general to promote and grow their businesses. So how can you be sure your website is working for you? Tipical Mistakes in Marketing To prevent the risks of a promotion campaign for our products or services, I'm talking about email campaigns, it is recommended to study some of the most common mistakes that can be made in this situation: A Business In One Sentence Marketing expert and author, Geoffrey Moore, has a usefulfill-in-the-blank method for creating a theme andpositioning statement for your business. I prefer to usehis same system for creating clarity for myself in what I'mselling, creating an elevator or introduction speech, andalso material for my website, brochures and business card. Business Marketing Strategy The term business marketing strategy might sound like it is esoteric or stratospheric, so let's take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan.
|
| © Athifea Distribution LLC - 2013 |
