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Getting the Maximum Marketing Mileage Out of Your Nametag
As a small business owner, you must always explore creative ways to promote your products or services. One of the most effective yet underappreciated tools you can use to keep your company "on stage" is your nametag. Especially when you attend meetings, events or if you're out in the field representing your company, your nametag is your best friend. Not only will it remind people of your name (who will forget your name 10 seconds after they shake your hand anyway), but it will advertise your business. Think of your nametag as your own personal billboard. And with that in mind, follow these steps get the maximum marketing mileage out of your nametag. Create a Custom Nametag If you want a professional nametag that will effectively brand you and your business, consider a small investment in custom engraving. I once started a conversation and made friends with a lady at a meeting of the National Speaker's Association because she had the biggest, most beautiful?nametag?that I had ever seen! She then told me the name of the St. Peters company who customized her nametag ? and I drove out to their shop that day! For more information, go to Incredible Engravings at www.engravings.com. Stay "On Duty" All the Time Think of yourself as a taxi driver. If you cruise down the street and you want to attract customers, don't shut off your "on duty" lights. Be available at all times for the people who need your services. Because you never know around which corner your next customer will be standing! Your Nametag is Your Brand A great example of someone who uses a nametag as a branding tool is my friend Tom Terrific. Tom is a speaker, trainer and coach whose company is called "Terrific Presentations." Not only do his name, company and programming revolve around the word "terrific," but his nametag simply says, "Tom Terrific." And nobody ever seems to forget Tom. Why? Because he's terrific ? and he has the nametag to prove it! Be an Ambassador My friend Bob, who is a Financial Representative for Northwestern Mutual, wears his shiny, sleek, silver nametag on the lapel of his elegant suit every day. It looks professional and meticulous. And just like his nametag, Bob is professional and meticulous. Bob is elegant. Now that is an example of how to be an ambassador. Silly Is As Silly Does But, what if you wore a beautiful, customized nametag that differentiated you? What if?your nametag offered a small amount of personal information that made you more approachable? And what if everyone knew you and how you could help them? Then, the only people who would look silly would be those who weren't connecting and engaging with each other ? the people who weren't getting the maximum marketing mileage out of their nametags. © 2005 All Rights Reserved. Scott Ginsberg is a professional speaker, "The World's Foremost Expert on Nametags" and the author of HELLO my name is Scott and The Power of Approachability. He helps people MAXIMIZE their approachability and become UNFORGETTABLE communicators - one conversation at a time. For more information contact Front Porch Productions at http://www.hellomynameisscott.com.
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