www.1001TopWords.com |
Beyond Repair: The Fixed-price Model
Don't get me wrong. I certainly don't think the majority of vendors who use a fixed-price model are trying to rip you off. In fact, when I started my business that's the way we worked-which is why we have such great insight into the flaws in the system. But there needs to be a transparency to the work. You need to know exactly what you're getting, how long it takes, and how much it costs. You need to know that you're only paying for time actually spent on your account. And you need to know that no risk will ever be taken with your system just to maintain your contractor's profitability. The inherent structure of fixed pricing makes this kind of transparency an impossibility. Here's why: 1. Fixed pricing is designed to function with the absolute minimum amount of human attention. The more the company does not work for the client, the higher the profit. This creates an adversarial system where the caretakers fight to do as little work as possible no matter how much they are being paid. 2. Fixed pricing encourages wastage. Since a fixed price contractor has an hourly rate in mind - say $120/hr - then when they quote $12,000 per month, that really means that they intend to spend no more than 100 hours per month on your account. But if near the end of the month they have only done 20 hours, for example, then what happens to the other 80 hours? Nothing. You would have received inferior services for an astronomical hourly rate and have no recourse to approach the contractor and ask that they put in a little TLC. 3. Fixed pricing encourages increased risk. This one has a little math behind it: If a problem can be corrected in 1 hour but has a 10% chance of reoccurring in 2 months, or can be corrected in 5 hours and will never happen again, the fixed price contractor will always pick the 1 hour solution. Why? Imagine that they have 10 different clients with the same problem. They can spend 50 hours fixing it the right way for everyone, or spend 10 hours fixing them all the wrong way knowing that only 1 in the 10 (10%) will have a problem in 2 months (incurring another 1 hour then). Therefore, the total time saved by doing it the wrong way is 39 hours. A huge savings to the contractor. Now imagine if that problem has downtime or data loss associated to it. This will never factor into their profitability equation. 4. Fixed pricing can be deceptive as far as measure of quality. Take database administration, for example, since that's what I know best. The measure of the DBA job in a fixed price model is to ensure that the database is up. Performance improvement or dealing with performance decline is not even in the contract. Also missing is any diagnosis of complex performance or network issues which may involve more than one piece of the architecture puzzle. As soon as the fixed price DBA determines that "it is not the DB", the client is on their own trying to correct an issue where a DBA could be invaluable in diagnosis and building a plan for corrective action. 5. Fixed pricing estimates are high. They are high on a per hour basis and on an hours spent basis. This is because fixed-price contractors have to back their estimate for a year. You are paying for the risk that they have estimated another account improperly and need to make it up on yours. You are also paying for the risk that you may develop chronic problems-and so they charge for that in advance whether it happens or not. Once the year is out, the best case scenario is that you have managed to be a "problem account" for them and have actually received some bang for your buck. Now that they know what kind of hours it takes to manage your account, you will receive a new estimate that will be calculated as follows: (yearly hours)*(markup for risk)*(200/hr)/12=(monthly rate). You will most likely not be told this formula but I guarantee that it exists. You can never beat it. You will always pay premium rates, even if you make it through the first year fighting for attention. 6. Fixed pricing never goes down, and it usually goes substantially up after the first year. Whatever the price is, the fixed price contractor always has an hourly rate in mind, like $200/hour. Ask. If you have already hired a fixed rate contractor, ask for a monthly report of how many hours they spend on you. Ask. You will most likely be denied since the hourly rate can be astronomical if they have successfully avoided doing work, but definitely ask. And what happens if your technical needs are much greater than anticipated? At the end of the year, your fixed rate will be increased based on your hourly usage in the previous year so that you are back at their target profitability level (which they will still not share with you). Since you can never know how many hours they are really spending, you will never know what you are buying. No matter how good it might seem at the outset, fixed pricing never adds up. You can never truly get the best deal-and you may be putting valuable data at risk. Because with a fixed-price model, if it ain't broke, they won't fix it. Steve Pickard Working actively with Oracle since the early '90s, Steve has architected and developed everything from large data-warehouses and decision-support solutions to award-winning instant Web applications. Steve has degrees in Mathematics and in Management of Information Systems from Ottawa University. Before founding Pythian, Steve worked as a consultant for numerous companies as well as the Canadian government. He remains the key architect of Pythian's highly sophisticated internal applications and business process systems.
|
RELATED ARTICLES
Effective Use of Promotional Products and Ad Specialties 1. Determine the goals of your promotional products program. Do you want to create awareness? To attract new customers? To reward or provide incentives to existing customers? Remember to determine a means for measuring the results. Joint Venture: 50 Power Secrets Of Joint Venture Marketing, Exposed What is a Joint Venture? Image is Key to Your Marketing Success In virtually any business first impressions are lasting impressions. Most people have heard this statement for years, and yet some people completely ignore the first impression they are conveying to potential customers or clients. Network Marketing Is Definitely A Relationship Business Heavily branded websites like amazon.com are household names andcarry an implied trust with visitors. However, the vast majorityof websites are not well known and are found and visited as aresult of search engine searches. In these instances, the visitor is probably arriving at the website for the first time and human nature often dictates fear or suspicion of the unknown. 4 Alternative Ways To Gain Lifetime Customers You will always have more people that turn downyour offer than actually buy. They might not havebought because of your price, payment options,or any other possible reason. You will just end uploosing all these potential lifetime customers.However, there are many ways you can minimizethe loss of these prospects. Provacative Research Works If you want to double your business, then you need to get inside your client's head through proprietary research and provocative results. Promotional Products As a promotions director for a lot of super markets, one of my key responsibilities was finding promotional products for the events we make. I worked with distributors to order, design and customize these items to promote the super markets image to the general public. Massage Marketing Made Easy: A Simple Nine Step Marketing Plan for Therapists and Bodyworkers Marketing is actually very simple. It involves telling people what you do...over and over and over. The key to successfully marketing your massage therapy business is consistency. Top Five 2004 Required Marketing Tips Needed to Succeed When marketing your practice, as well as designing yourbrochure, web site, business card, flier, advertisement, orother marketing effort, we recommend investing the time andeffort needed to effectively address all these tips. Notone of them can be omitted. The Beginners Mail Order Opportunity Guide The "Mail Order" business is not a business of itself, but isanother way of DOING business. Mail Order is nothing more or lessthan selling a product or service via advertising and the offersyou send out by mail. Therefore, to start and succeed in a mail order business of your own, you need just as much, and in some cases, more business than you would need in any other mode of business. Why Doubling Your Fees Can Increase Business: How Pricing Affects Buyers Decision Making Process Want to know the simple way to get all the business you could ever handle? Charge almost nothing. 5 Tips to Help You Identify WHO To Market To If you have your own small business, it's important to decide exactly who you will be marketing your products or services to. After all, you probably don't have the time or the money to market to everyone. And even if you did, it is not recommended. Motivating Shoppers with Online Coupons (Part 2 of 2) Last time we discussed how online coupons and promotion codes can motivate buyers. We discussed examples of coupons and some of the aspects of these offers that can boost sales and generate urgency to a purchase. Today we'll focus on how to create great landing pages and the use of affiliate programs to further enhance your marketing efforts. Mailing Lists ? Keeping it Simple The right direct mailing list targets people who want your product or service. Successful Non-for-Profit Fundraising Letters Share Eight Qualities You'll be encouraged to know that the art of writing effective fundraising letters can be learned. I learned it. So can you. Marketing Person You Think You Arent Have you thought about starting your own business? Have you started one and are having challenges with marketing, fear of failure, fear of success?I could go on and on. Has the question, Now what? ever entered your mind? If so, I would like to share my story with you. A journey, from corporate to business owner and everything in between. How to Turn More Referrals Into Paying Clients 60% of all small business owners, sales and solo-professionals claim that more than half of their new business comes from referrals. Yet when asked about the process they so successfully use to get those referrals and turn them into paying clients, most will have a puzzled, deer-in-the-headlights, stupefied look on their face, and keep quiet. Only a handful of professionals can clearly articulate where their referrals consistently come from and how they turn them into a new business. How to Earn the Right "How to Earn the Right..." Marketing Tips: Free First When people think about promoting their business, the first thought that comes to mind is, "What is is going to cost?" While marketing and advertising should be part of any well-considered budget, there are a number of opportunities to market your business for free that are often overlooked. Take My Commitment (to Your Biz) Quiz! Starting and managing a successful small business takes time, energy, money and a HUGE commitment. But the payoff can also be HUGE, in terms of personal accomplishment, satisfaction, happiness, and M0NEY! So just how committed are you? |
© Athifea Distribution LLC - 2013 |