|
|
| www.1001TopWords.com |
|
|
What You Must Know When Marketing Your Business
Marketing is both an art and a science. Anyone who says differently probably isn't doing very well marketing his or her business. On the art side, intuition definitely plays into the equation. On the science side, it is about systems, strategies and plans. Outlined below are some areas of consideration when you decide to market your business.
CREATING DIRECTION WHERE DO YOU WANT TO BE?
COMPETITIVE ANALYSIS
HOW DO YOU GET THERE?
WHEN YOU MAY NEED TO CONSIDER HIRING A BUSINESS COACH
WHY PEOPLE DO BUSINESS WITH YOU
KEEP ASKING
WAYS TO INCREASE BUSINESS
Copyright: © 2004 by Kathleen Gage Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required. About The Author Kathleen Gage is a business advisor, keynote speaker and trainer who helps others gain marketing dominance and visibility within their market. She is the recipient of the 2004 Giant Step Award for Business of the Year in the State of Utah. Call 801.619.1514 or email Kathleen@turningpointpresents.com. Get Gage's online newsletter called Street Smarts Marketing and Promotions by visiting www.kathleengage.com.
|
|
|
|
RELATED ARTICLES
Medias Dirty Little Secret I'm constantly amazed by all of the media reps from all of the different media outlets that can help your advertising to "reach the right people." Referrals . . .The Secret Weapon Are you getting referrals from you customers? If not, you are missing a lot of sales. Think about many of the sites you visit on the web. Many of them will ask you to tell your friends, families and others who might be interested about them. For doing so, they offer you an incentive, for example, free stuff, gift certificates, etc. How Architecture Rendering is Part of the Impact Cartoons have gone from celluloid to digital. Movies have gone from cinematography to computer graphics imaging. And architecture rendering has gone from pastels and paint pigments to fractals and figments. 5 Ways to Use Your Business Cards More Effectively Contrary to popular belief, the best use of business cards is not making origami or collecting dust. But, in this article you will find 5 of the most effective ways to use your business cards on a daily basis! Packaging Trends You Cannot Overlook (part #1): 1) People are buying in smaller quantities.Our busy lifestyle keeps many people from eating at home on a daily basis. Gone are the days of the sit down dinner with the entire family. When these occasions due occur it's usually a holiday or a special occasion. Business to Business Direct Mail Offers that Say Free In direct mail, the offer is the incentive or reward that you dangle in front of your prospects to motivate them to respond to your mailing, either with an order or with a request for more information. The Newest Marketing Course Certainly the newest earth quaking event in Internet Marketing insider circles is the release of John Reese's New, Traffic Secrets marketing course. How to Use Your Newsletter to Research Your Market A few decades ago, in the early days of automatic banking terminals, the management at Citibank made a somewhat reluctant decision to introduce automatic tellers. Nine Must-Do Positioning Steps Every professional or consultant knows that clients typically hire people they know, like and trust. But how do you build trust with strangers? Be Prepared for Marketing For most businesses, making a sale is all important. However, despite the amount of effort and attention given to getting sales, there is often no attention given to developing and effectively implementing a systematic marketing process. There are many things that can go wrong between the point of the customer first developing an interest in your product or service and the time of making the sale. Despite knowing this, very few businesses actually take proactive steps to nurture the progress of a sale. In sales and marketing, as in life, preparation makes a world of difference. The Importance of Interpersonal Communcation Skills Interpersonal Communications is the transmission of information from one person to another and their understanding of it through the use of common language or symbols. It is a way of interacting and happens always at all times whether you want it to happen or not. Marketing to Hispanics/Latinos A powerful consumer market with annual spending power exceeding $350 billion, Hispanics-or should that be Latinos?-have become the largest minority group in the United States, and a marketplace well-worth looking into and with plenty to see--once you get the labels straight. Radio Ads That Get Results Radio advertising can be a small business's best friend. It's relatively inexpensive, very effective, and allows you to target your audience pretty specifically. It's also a level playing field -- your commercials can sound just as good as those of a corporate giant. Are Keywords Destroying the Flow of Your SEO Copy? With all the shuffling that's been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button. The current line of thinking is that most engines (especially Google) are on the lookout for sites that purposely make an effort to optimize their pages in order to get high rankings. While this theory has not been proven, I agree that obvious optimization is not a good thing. Not exclusively because of what Google might think, but because of what your site visitors might think. Misrepresentation - Through Silence! We're back to the subject of ethics, more specifically, business ethics. Smart Ways To Rocket Launch Your Profits If you really want to pull more profits from your business, you really need take some of the actions listed here. Strategic Internet Marketing I met Sue at a recent networking event. She is an author and speaker, and promotes her products by speaking at events and selling her products after the talks. Sue has a web site, whose primary purpose is to sell her products and make more people aware of her expertise. She isn't happy with the web site, though. "I have a great product, but I only had 2 sales in the last twelve months from the site. On the other hand, I can't keep enough inventory on hand for event sales! Something isn't right." So the coach in me had to ask a few questions and offer suggestions. "Tell me," I said, "how do you market your web site?" "Market?" she said. "I don't do much marketing. I have a great product, I am an accomplished author and well-known expert. People should be able to find me and buy from my web site." Marketing Without Ego Our ego can get in the way of marketing our business. From our need to be right, to talking about ourselves incessantly; coming from an attitude of arrogance to getting attached to the outcomes of what we do, these are just some of the ways our ego can get in our way. Mortgage Marketing - What Your Client Wants Your business depends on the successof your marketing efforts. If your marketing works, you'll get rich. If it doesn't you'll go broke. It's simple. Educating Your Customers One of the biggest marketing mistakes businesses make today is failing to educate their prospects and customers about the unique advantages that are being offered to them. The cornerstone of any marketing plan should be to educate your customers.
|
| © Athifea Distribution LLC - 2013 |
