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How to Write a Fundraising Thank-you Letter for Example (Includes a Free Sample)
Thank-you letters are one of the most important letters that your non-profit mails to donors. They remind donors that they made the right decision in supporting your organization. They show that you are grateful for the donors gift. As a bonus, thank-you letters increase donor loyalty, strengthen relationships with your donors and increase your chances of receiving more gifts in the future. So here are some pointers for writing effective thank-you letters. Be personal. Say thank you, thank you, thank you. Be specific if possible. Show how the donor's gift is being successful. Thank the supporter, not the donor. Encourage dialogue. Be soft in asking for more funds. Strive for originality. An example of a successful thank-you letter. --sample thank-you letter starts-- Dear Alan: In response to your recent gift to MSF, I join with the people of Afghanistan in saying shúker, thank you, for your generosity. As I write, the security situation in Afghanistan is changing by the day, improving in some areas of the country while deteriorating in others. At MSF, we are particularly alarmed at the number of civilians who are being killed or injured in the bombing campaigns. On one day alone, we transported 72 dead and 15 wounded to the hospital. Many of them were women and children. Among the casualties was a family whose father was killed, mother critically injured, and four children wounded. A six-year-old boy lost one eye and had to undergo partial amputation of one arm and a full amputation of his other arm and one of his legs. We are seeing increasing evidence of an unacceptably high toll on civilians due to the military operations in Afghanistan. We are calling upon the parties involved to minimize the consequences of the ongoing conflict on the civilian population. The good news is that, thanks to your generosity, our 60 international staff and over 400 Afghan staff are back to work in the country again, offering medical help without discrimination and regardless of race, religion, creed or political affiliation. I join with all of them and the staff here at MSF Canada in wishing you a prosperous and safe Náwey Kaal, or New Year. Yours sincerely, [signature] Leslie Shanks, MD, CCFP --sample thank-you letter ends-- About the author © 2005 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the "About the author" message).
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