|
|
| www.1001TopWords.com |
|
|
Top Five Tips for Marketing that Gets Results
When marketing your practice, as well as designing your brochure, website, business card, flier, advertisement, or other marketing effort, I recommend investing the time and effort needed to effectively address the following: Tip #1: MARKET FOR YOUR DESIRED PROSPECTS, NOT YOURSELF What looks good to you is not necessarily effective for your desired audience. Do your market research and test your strategies on your target market. Tip #2: CREATE A SYSTEM Design a system for external and internal marketing that you can implement over and over again. Leverage your efforts. Don't waste your time, effort, and money with one-shot deals or fragmented marketing activities. Tip #3: FOLLOW UP, FOLLOW UP, FOLLOW UP Work your marketing system, especially your follow up activities Always have the next step planned and let your prospects know of future opportunities to engage you Always contact your leads within 24 hours of receiving them Always follow up by e-mail, telephone, etc, multiple times (80% of sales are made with 5 or more contacts!) Most effective means of getting clients (by far) is word of mouth referrals. Cultivate and follow up with your referral sources. Tip #4: ALWAYS INCLUDE THESE THREE KEY ELEMENTS: Element 1: POWERFUL HEADLINE Element 2: COMPELLING CALL TO ACTION Element 3: CHOICE OF CONTACT METHODS Tip #5: ALWAYS ANSWER THESE FOUR CRITICAL MARKETING QUESTIONS: Question 1: WHAT'S THIS ABOUT? Question 2: WHAT'S IN IT FOR ME? Question 3: CAN I TRUST YOU? Question 4: DO I FEEL GOOD ABOUT THIS? These elements will make all the difference in the world between struggling to get clients and becoming wildly successfully in marketing your services. They are worth investing your best efforts and getting the support you need to implement them effectively. A California-based Licensed Marriage and Family Therapist and Relationship Coach, David is founder and CEO of Relationship Coaching Institute.com and BuildingYourIdeal Practice.com, and the author of How To Build Your Ideal Practice In 90 Days and the How to Get Clients Toolkit. You can visit his website at http://www.BuildingYourIdealPractice.com and subscribe to the free monthly Getting Clients Newsletter, and get access to our f'ree monthly Practice Building tele-seminar, and 3 other great bonuses.
|
|
|
|
RELATED ARTICLES
The 10 Cornerstone Principles of Marketing There are four parts to a marketing system and they rest on ten cornerstones. No One Gives A Damn About Your Business. Unless You Give em A Reason To The good news is that there are thousands of people looking for what you offer. The bad news is that those people are extremely tough to attract not to mention that your very livelihood depends on it. It's a scary thought when you think about it. And many don't. Some are simply ignorant to the marketing realities. For others the expense and complexity associated with any kind of formal marketing effort is simply too intimidating. They rely souly on word-of-mouth. The fact is, word-of-mouth is great, fabulous, wonderful and not enough if you're serious about growing your business. The Importance of a Marketing Plan There aren't many things in life that you would get into with out a plan. Marketing is no different. Your overall marketing plan should cover about a six month period, and should be made up of weekly and monthly marketing schedules. Do You Know Where Your Email Address is Today? Having people go to your website is not always easy: remind them with a special business card. Why Do You Need to be in the SERPS? Why does your business need to be in the Search Engine Results Pages (SERPS)? Networking: The Cost of a Connection "Networking is a waste of time," said JoAnne, owner of a busy print shop. "Besides, I advertise in the daily paper." Laws of Marketing ? The 10 Immutable Most marketers believe that anything is achievable if you are energetic, creative or determined enough. But laws of marketing follow laws of business, and if you violate them, you risk your marketing dollars. The conventional answer to all marketing questions is money, which is not true. Marketing, Lead Generation, and Research: A 3-in-1 Solution I Hate Cold Calls Growing Your Brand Assets Okay. Raise your hand if you think brand management is just for BIG companies (like Target, McDonalds or Ford.) Wow! That's a lot of hands! Well, guess what? You're all wrong. Developing A Focused Marketing Strategy You want all of your marketing messages to have a single focus, so they pull together instead of competing with each other. Great! So how do you come up with one? Marketing Yourself and Your Business to Thriving! We all watch the commercials on TV. We hear them on the radio. We meet someone at an event or hear them speak and we are hooked. What has happened? Their marketing efforts have made the ordinary sound extraordinary. They have been successful at essentially creating something out of nothing! This is marketing at its best! Directional (Not Direct) Marketing Those who believe the web is not a direct response medium should think again. A recent study conducted by AdKnowledge and published in their recent "Online Advertising Report" suggests that 60 percent of total website conversions occurs in the first half-hour. In other words, based on the study the bulk of your visitors will likely buy within the first 30 minutes. Tipical Mistakes in Marketing To prevent the risks of a promotion campaign for our products or services, I'm talking about email campaigns, it is recommended to study some of the most common mistakes that can be made in this situation: Newsletters are Marketing Machines! Is your business publishing a print or e-newsletter? An informative publication is a great way to stay in touch with your customers and leads. It also reinforces your expertise in your industry. You can give your readers tips and advice. You can also give them updates about company news and information about your products or services. Both can help drive repeat business to your website. It also reminds people that you are still available the next times they need your services or products. Five Tips for Trade Show Success on a Small Budget No matter how small your marketing budget, your business can afford to have a successful presence at trade shows without incurring big expenses. Here are five tips for exhibiting in trade shows inexpensively: The Beginners Mail Order Business Guide No claim is made that the steps outlined would be successful for someone else. Each individual should obtain whatever professional advice may benecessary for his particular operation. Attracting Clients With Incremental Marketing Do you ask prospective clients to go too far? Standing Above The Crowd In today's highly competitive business environment it is critical to find ways to separate yourself from the other companies who sell the same ? or similar ? product and/or service. Here are several strategies that can help you accomplish this: 6 MUST Have Strategies To Make Big Bucks with Big Ticket Items Strategy #1: Change Your Mindset Don?t Put All Of Your Eggs Into One Basket I vaguely remember a particular story from my childhood. It had something to do with transporting eggs to market. The main character, a little girl who thought she knew more than she really did, put all of the day's eggs into one basket, and when she tripped and fell on the way into town to sell the eggs, all of the eggs broke. It seems that her grandmother (the voice of experience and wisdom) tried to tell her not to do that, but she wouldn't listen. If she had divided them up into several means of transportation some would have been lost, but not all of them. It was a difficult lesson to learn.
|
| © Athifea Distribution LLC - 2013 |
