|
|
| www.1001TopWords.com |
|
|
How to Market and Protect Your New Ideas
The intellectual property transfer market is now estimated to be worth over $100 billion. If you have a new idea, a patent or an invention, you may be able to license it or sell it for millions of dollars. Many Fortune 500 companies are now making their intellectual property available for sale or licensing at new online intellectual-property exchanges. These companies are trying to maximize their return on research and development investment and generate a new source of revenue by licensing their unused and underutilized inventions to others. A number of online forums, including Minnesota-based NewIdeaTrade.com (http://www.newideatrade.com), California-based Pl-x.com (http://www.pl-x.com), and Connecticut-based PatentTriage.com (http://www.patenttriage.com) now link buyers and sellers of intellectual property. The traditional transfer of intellectual property is complicated, costly, and can take up to one year. However, these online forums simplify and speed up the process for transfer of new ideas. The Internet currently reaches more than 560 million users around the world. This makes innovators' potential for exposure much higher than with traditional forms of media. The worldwide online commerce has reached $2.2 trillion in 2002 and is expected to reach $6.8 trillion by 2004. The innovators today can leverage the massive reach of the Internet and promote their new ideas to the global market without substantial marketing costs. Official copyright registration and patent rights can be obtained from appropriate authorities. A directory of Patent and Copyright Offices around the world is available at http://www.newideatrade.com/government_patent_copyright_offices.htm. When a potential buyer contacts the seller for more information about the intellectual property, the seller should require the buyer to sign a non-disclosure agreement before revealing the details. Additional information on how to market new ideas and inventions is available at http://www.newideatrade.com. Neil Armand
|
|
|
|
RELATED ARTICLES
8 BIG Benefits To Selling Big Ticket Items What Is Better Than FREE? Oh come on! FREE is free. Zero, zip, nada, zilch. What on earth could be better than FREE? Why You Dont NEED a Marketing Plan If you pick up a copy of the November 2003 issue of Entrepreneur magazine, you'll see my Web site listed on page 10, along with a good amount of promotional copy. GoogSpy: Business Counter Intelligence for Everyone So, you want to know what your competitors are up to these days, or maybe you want to research a keyword campaign that will rank you at the top of the heap for whatever product or service you're selling? Meet GoogSpy, a special search engine that not only shows you what Google AdWords your competitors are buying, but it will display all of the search terms that rank them in the top 10, PLUS it even displays their top 25 competitors. Keep Costs Down and Keep the Marketing Strategy Simple One of the biggest mistakes we could make as business owners is spending too much money on marketing our service or product without knowing how to market it correctly. I've seen plenty of money wasted on marketing that did not produce any sales and most home based business don't have too much money to waste when ramping up. Failed efforts can make businesses run out of money too quick and eventually close shop. The reason for this is there is a learning curve with marketing your product. How to Magnetize Your Business Do you ever wonder how some businesses always seem to be doing so much business? And how they seem to do all that business without really trying that hard? Most of us would like to have business come to us, rather than chasing it. Think of a magnet ? pulling business towards your company, effortlessly and naturally. Sounds good, right? But how do you actually become a company like that? Here are some ways. The Value of a Good Sales Letter! Regardless of how many forms of promotional material you create, the simple yet very important sales letter never goes out of style. As a matter of fact a good sales letter should definitely be included as part of your marketing strategy for it can be the most effective tool over any other promotional material. A good sales letter gives you an opportunity to make a smashing impression right out of the gate. The following are some strategies to consider when preparing your letter. How Would You Handle This? We have been talking about choosing groups to participate in that meet your needs and goals as a business professional. Once the decision is made on which groups to belong to, then a certain level of participation is required in order to achieve the individual goals set by the business professional. Client Attraction Technique #1: Niche Marketing When asked "what business are you in" many business owners often identify an industry, for example, "I'm an accountant" or "I run a beauty salon " or "I own a restaurant." But claiming to be part of an industry is not what attracts customers. Customers come to you because you offer a specialty.For example, which advert are you mostly likely to respond to: 4 Dynamic Marketing Tactics Some of the simplest marketing tactics often produce the most profitable results. Here are 4 examples that have proven highly effective for any business. The Beginners Mail Order Business Guide No claim is made that the steps outlined would be successful for someone else. Each individual should obtain whatever professional advice may benecessary for his particular operation. The 10 Cornerstone Principles of Marketing There are four parts to a marketing system and they rest on ten cornerstones. Gaining Business Intelligence A white paper on how companies should analyse customer data to gain better business intelligence and how they can use that knowledge. Marketing Success - Marketing Strategy - Brand Identity Guru Marketing message x Credibility x Visibility = Marketing Success Direct Mail Offers: Eight Steps to Making them Effective Every direct mail package you drop in the mail should contain an offer. The offer is the incentive or reward that motivates prospects to respond to your mailing, either with an order or with a request for more information. "Subscribe to Hook, Line and Sinker today and save 45% off the newsstand price" is an example of an offer. To be effective, your offers must pass eight tests. Quick Postcard Design Tips I've seen many a marketing postcard that just has too much information on it. Too many words set in tiny type is an all too common problem. Fundraisers - How to Raise Twice the Money With Half the Sweat If your members, parents or donors wear clothes, watch t.v. or read books you have the beginning ingredients to a sweet recipe for a great year-round fundraiser. How to Turn a Marketing Calendar into Marketing Success! Do you have a list of marketing ideas that you'd like to implement, but just never seem to get around to actually doing some of them? Who has the time? Promotional Freebies What's a promotional freebie? A promotional freebie is something you can give to your customers, visitors or subscribers. Giving away "freebies" is an excellent marketing tool. Who doesn't love freebies? Having something to offer your visitors or ezine/newsletter subscribers for free can be very helpful. Often giving away freebies will increase your website/ezine numbers. Sales Resistance on the Rise Have you noticed it? More and more marketing campaigns are going over the top. They're trying bolder, more in-your-face tactics. And consumers DON'T like it.
|
| © Athifea Distribution LLC - 2013 |
