www.1001TopWords.com |
How Would You Handle This?
We have been talking about choosing groups to participate in that meet your needs and goals as a business professional. Once the decision is made on which groups to belong to, then a certain level of participation is required in order to achieve the individual goals set by the business professional. Whenever I attend a function, I always have a goal of meeting ten people whom I do not already know, and finding out how I can best help them in their business. What happens, though if, when I enter the function, someone who I already know, approaches me and begins a lengthy conversation that could best be handled at a different time and place? How do I break away to complete my goal of meeting ten new people? This has happened to me frequently and I have found this technique to work well. As soon as there is a break in the conversation, I let the person I am listening to know that I need to excuse myself, because I must meet some new people to accomplish the goal I came to the function for. I usually say what the goal is- to meet 10 new people. I also state that I would be happy to continue our conversation as soon as I have "hit my quota", ( I always say that with a smile), and also offer to continue the conversation at a later time if necessary. The idea that someone would come to a networking function with a specific goal in mind is foreign to many participants. I suggest that you have a goal for all functions that you participate in . It is an easy way to track accomplishments. If my goal is to meet 10 people and I have a certain amount of time to work with, I know how much time I can devote to each person to accomplish my goal. There is no reason to walk away from a networking function with unfulfilled goals because someone that couldn't help you accomplish your goals monopolized your time. Your goal may be to meet a specific person who you know would be able to help you, if you had a chance to speak with them and build a relationship with them. Next week, I'll tell you how to break into "cliques" that may be formed around the person you would like to meet. Nancy Roebke, is the Executive Director of Profnet Inc, a professional business leads generation corporation. We bring business professionals together in a non-competitive environment to help each other make more money. mailto:execdirector@profnet.org http://www.profnet.org Copyright c Nancy Roebke
|
RELATED ARTICLES
Telemarketers Dont Like Them? Heres An Idea For Ya! Telemarketers... ooohhh... I'll bet we've all got a nice story to tell about these guys & gals don't we? The M-Word It was a real eye-opener to hear the perceptions people have about what it means to market professional services, as well as the anxiety the "m-word" (marketing) conjures up. It reminded me that, just because professional service providers have a lot of expertise in their chosen field, it doesn't mean they have the same level of understanding about the business of growing a practice. Advertising Your Private Practice: Beware of the Problems-Part 1 One of the biggest mistakes coaches, counselors and other healing professionals make is to assume that they must advertise their private practice in order to get clients. These professionals often tell me they have spent a lot of money on advertising with minimal, if any, results. Many become discouraged with advertising, and some even give up on the idea of having a private practice assuming they have no other options for marketing their practice. Ten Reasons Why Most Yellow Page Ads Fail -And Yours Does Not Have to Grant Directory users are ready to buy Yellow Pages have a major advantage over all other forms of advertising. It's used precisely when people have decided to buy. They open the directory to check out options and sources. The directory doesn't create their desire, but assists in finding the products and services they want. A typical telephone directory has 18,000 display ads - a recipe for sensory overload. Even within any category, readers encounter page after page of look-alikes, all jammed together. So it's easy for advertisers to get overlooked. Catching the reader's attention is tough - unless your ad differs from the others in ways that matter to readers. Find out how to get more mileage from your ad at http://www.yellowpagesage.com a smarter way to attract Yellow Page customers. The ideal Yellow Page ad provides the answers readers want to find A great ad provides the connection between what buyers expect to learn before buying AND what your particular business offers. The more precisely a business understands its customers' frame of mind, the better it anticipates and answers their questions. It can provide specifics, instead of the general phrases appearing in every competitors' ads. Avoid these common reasons why directory ads fail, so you get more mileage from your ad dollars. And a higher percentage of callers and sales.Fails to provide the information directory users want Information trumps images and expensive extras, like color. Readers are looking for specific answers. Use your ad space delivering them. Words provide persuasion's heavy lifting. If your message applies equally to the other ads around yours, you haven't sharpened it enough. Keep honing the copy until it embodies why people prefer YOU. Fades into background - doesn't get noticed While larger ads can be overlooked, smaller ads have to work harder for the same shot at being noticed. Overlooked ads cost just as much as chosen ones. The solution isn't about changing the size, but focusing the words to match what readers want to know. It comes down to saying something unique and relevant to them.Treats the business name or logo like a benefit It isn't. That's probably the least relevant information, as far as directory users are concerned. Yellow Pages aren't the way to build name recognition. But if you've already developed name recognition in other ways, you have a major chance of getting called.Inconvenient business location Half of all users scan for location before actually reading the ads' information. They only pay attention to businesses that are convenient (within driving distance) and easy to find. (That distance varies depending on the product or service.) So make sure your location is prominent and findable (maybe a map). Or compensate for an undesirable location with house calls or free delivery.Expects more than an ad could possibly deliver This problem isn't about the ad, but the advertiser's frame of mind. There's too much hype and biased statistics about what the directory can deliver. New businesses, especially, have unrealistic expectations. The longer a business is in operation, the less impact their listing has upon drawing new business.Treats the Yellow Pages like a stand-alone marketing method It works best for getting new customers, to capture the "undecideds." But relying on mostly new business is an inefficient way to operate. An enterprise also needs repeat customers and referrals to balance out the high financial and effort costs necessary to keep attracting new ones. Therefore, a business needs a variety of strategies to keep, as well as find, buyers.Trusts ad size and placement to do the work Industry statistics show that larger ads and those toward the front of the category get more calls. But that over simplifies what makes people choose a particular ad. If an ad doesn't fit the reader's preferences or match what they're looking for, it will be passed by (whatever its size).Looks like the rest Too bad if your ad doesn't capture the eye in the two seconds it passed by - then landed somewhere else. That's all the attention most ads get. Look-alike ads were probably done for free by directory employees. They follow standardized guidelines and templates without much variation. And they don't have a clue about what's special about your operation. That's not the best way to go.Fails to track the calls so you know why people call No getting around it, if you don't keep track of customers you can't tell how they find you. Or what's working (or not). Logging the source of new business shows how much credit to give to the Yellow Pages (or other marketing efforts). Callers can't get information they want That ad did its job fine. But the customer still got away because the call wasn't answered or desired information wasn't forthcoming. Fielding calls effectively is crucial because unsatisfied callers just call the next ad. Develop a strategy that covers all your bases An attention-grabbing Yellow Page ad doesn't just happen. The business needs to back it up with additional promotion to get more than their share of calls. But when the directory works together with other marketing effort, they all do better.©2004, Lynella Grant A Quick Guide To Finding Reciprocal Links Trading reciprocal links is one of the best ways to build traffic at your website. A reciprocal link is where two websites agree to host a link to each other on their websites. These usually are placed on a special, 'links page', but sometimes in articles or other areas. 30-Minute Marketing Marketing your small business takes tons of time, years of experience, and lots of money, right? WRONG! Anyone can learn effective marketing techniques that are simple, inexpensive, and best of all, quick! This summer, get in the habit of regularly marketing your biz! The following are some marketing techniques that you can accomplish in 30 minutes or less. Pick a few that appeal to your style. Then, write down each one on your calendar on a specific day you so you WILL accomplish this task. Your Elevator Speech ? Have You Updated Yours Recently? Do you have an elevator speech? Does it get people's attention? Do they ask you lots of questions when you tell them what you do? Fax Marketing : Reaching a New Niche of Customers Traditional marketing and advertising assumes that all of your customers are traditional people. Even newer technologies like email assume that the best way to reach people is when they are at their computers. But think about it ? there are plenty of people who move around and work on the go. Checking email may be a lower priority, and may be a task they only tend to once a day, once a week, or whenever they get around to it. When your target customers aren't checking their email, your email advertisements aren't being seen. Fax marketing can help reach this niche of customers by matching their fast-moving, real-time work style. Four Keys For Successful Foundation and Corporate Fundraising Earlier in my career, I worked for a training and technical assistance service provider with significant revenue from foundations and corporations. What was the key to success? It was targeted fundraising based on the needs of the donors. Newsletters are Marketing Machines! Is your business publishing a print or e-newsletter? An informative publication is a great way to stay in touch with your customers and leads. It also reinforces your expertise in your industry. You can give your readers tips and advice. You can also give them updates about company news and information about your products or services. Both can help drive repeat business to your website. It also reminds people that you are still available the next times they need your services or products. Two of the Biggest Hurdles As I was preparing for a presentation recently, I was trying to figure out why small businesses have trouble marketing themselves consistently. If we know we need to be marketing, why don't we just do it? Is it for a lack of planning or that we're just not sure what to do or where to start? Direct Mail Marketing Generates Sales Leads: Heres How 1. PersonalUnlike an advertisement in a trade publication, which can be read by anyone, your sales letter arrives at your prospect's place of business as a piece of personal communication from your mind to his. Also, unlike any other medium, direct mail can be personalized (Dear Mr. Smith) and customized to each reader ("As an IT manager, you know that . . ."), showing your prospect that you know about him by name and understand his business in particular. Finding a Brochure Printing Company A brochure can be a great promotional tool, whether it is for is a real estate listing, a trade show handout, a data sheet, or some other application, but sometimes it's hard to know where to start. Brochure printing companies can provide their expertise as well as a wide range of printing and marketing services. Marketing to Hispanics/Latinos A powerful consumer market with annual spending power exceeding $350 billion, Hispanics-or should that be Latinos?-have become the largest minority group in the United States, and a marketplace well-worth looking into and with plenty to see--once you get the labels straight. Alarming Marketing Trend One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is now an alarming trend according to a recent survey that we conducted among business-to-business marketers who are readers of Sales Lead Report. What You MUST Understand About Your Web Numbers Two years ago, when I first started selling online, I focused on doing what I did best: generating useful content that people would want to pay for. But I quickly learned that selling a product online required me to have to learn about ... Bridging the Chasm from Lead to Loyal Customer Bridging the Chasm from Lead to Loyal Customer: A Step by Step Guide for Developing Awareness, Building Credibility and Acquiring Customers Build Lifelong Networks With Your Own Barter Group I don't know if you have ever seriously considered bartering. If you haven't considered it, it's probably about time that you did. Why? Well, besides the fact that both parties involved in a barter leave feeling satisfied, it can also build lifelong personal or business connections. Building a network of contacts with other people not only increases the number of acquaintances and friends you have it also practically guarantees success. FREE Means MORE Business Why give freebies? 4 Ways to Get a Prospects Attention Fast Can you remember the last dozen advertising messages beamed at you today? Can you remember even one of them? Most people can't. |
© Athifea Distribution LLC - 2013 |