|
|
| www.1001TopWords.com |
|
|
3 Strategies to Market Your Business Even When There?s No Money
Many small and home based businesses know they need to market and yet, have little or no money to do so. Sadly, many use this as a reason not to market. Even on a limited budget you can promote and gain visibility for you and your business. The following three strategies have proven extremely effective for countless businesses as they can for you. 1. Press Releases ? Very effective and they offer a great deal of credibility when published. You must have a well written release that is pertinent to the media source you are sending it to. You can distribute press releases both online and off. A quick Internet search under media resources in your city will bring up radio, television, newspapers and magazines in your area. To find online resources do a search under "free online press release distribution." Numerous listings will come up. Be sure to utilize the free services when on a limited budget. There are services you can pay for if you are so inclined. Two excellent resources for both free and paid are www.prweb.com and http://arrivenet.com/. Prior to writing a press release, determine the following: -Who is your target market?-What is your target media? -Who is the contact person at the media outlet? -What is the timeframe for submission?-Do you have an attention-grabbing headline? -Do you know the who, what, when, where, why, how?-Do you have good quotes, research and technical date if appropriate? Click this link http://press.arrivenet.com/bus/article.php/593635.html to see how powerful a well-written release can be. 2. Articles - Writing articles is a great way to gain recognition as an expert in your field or specific industry. By providing practical information, you can reach targeted audiences. This can create exciting opportunities for you and your business. Whatever you write about should be something you are knowledgeable on and your information is factual. Incorrect or untrue information can come back to haunt you. Recently I read an article by someone claiming to be an Internet marketing expert. Their article was about gaining visibility on the Net. To find out how much visibility this so called expert has I did a name search on the author. The "expert" author had only 10 postings under his name. Not very impressive when other experts have thousands of listings. The author immediately lost credibility. 3. Presentations ? One of the most incredibly effective ways to market your product or service is to offer a complimentary information seminar. When you provide great information that is of interest to your market you have become a resource before you are a vendor. By positioning yourself as a resource you are marketing in a very unique way. Hosting a presentation can be virtually expense free. You can offer to do a presentation at a staff meeting for a client. Many large companies have brown bag lunch speaking opportunities. You can host a meeting open to the public at your local library. Be sure to send press releases to the local media when you are offering a presentation open to the public. Many associations, including your local Chamber of Commerce, are constantly seeking presenters who can provide timely and content driven talks that benefit their members. When you apply one of the three recommendations to your marketing mix you will gain benefit. When you apply all three the results can be phenomenal. Learn how to market online with little or no money. Access FREE eBook Street Smarts eMarketing Tips Guaranteed to Jump Start Your Internet Presence to Put You Miles Ahead of the Competition http://www.streetsmartsmarketing.com/free-ebook.htm written by Kathleen Gage, an award winning entrepreneur, keynote speaker and author, specializing in low cost, high return marketing strategies for small and home based businesses.
|
|
|
|
RELATED ARTICLES
Words that Sell We all know the English language contains hundreds of thousands of words. But did you know that only 21 of them can easily sell your clients? Yes! It's true. When you know what these proven words are and how to use them to your company's benefit, you'll save both time and money when selling to prospects. In fact, once you master the use of these 21 words, your business will quickly get the results it deserves. (Hint: this paragraph contains 10 of the 21 words. Did you spot them all?) Unleash the Powerful Promoter Within Dear Friend, Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Internet to Test I've discovered a really fantastic way to discover what works best in direct marketing, BEFORE doing traditional direct marketing. Use these internet tools to find what works best, then apply what you've learned to your traditional direct marketing, direct mail, etc. It's fast and less expensive. Easy Marketing Methods with Letters, Post Cards, Referrals and Testimonials Easy Direct Marketing Methods for Insurance Agencies Do this One Thing and Beat 85% of Your Competition! Maybe you don't want to work that hard, or maybe you have been burned by consultants so you are not inclined to listen to one. Or maybe you already have a measure of success and don't think you need to do anything more. No matter what positon you are in, if you Do This One Thing you will beat 85% of your competition every day of the year. If you are in the 15% category already, please email me with a sentence or two confirming how well this works for you. How to Pick a Winning Business Name What's in a name? Business Promotional Items ? How to Stimulate Word of Mouth Advertising If the promotional items you give out end up in the attic or shoved in the back of a desk drawer, they are probably not doing what they are supposed to be doing. However, if items you passed out to clients and customers are being seen again and again, chances are, word-of-mouth advertising is stimulating your business. How Well Do You Know Your Prospects? Find Out With This 10-Point Quiz It's crucial to know your prospects if you want to market effectively to them. Take this quick 10-point quiz to see how well you know and understand your prospects. Benefits of Developing & Maintaining a Database A database is more than a simple list of names and addresses. What turns a list into a database is the additional information, coupled with your ability to select names from or report on the list using any combination of data elements. Mortgage Marketing - What Your Client Wants Your business depends on the successof your marketing efforts. If your marketing works, you'll get rich. If it doesn't you'll go broke. It's simple. Getting the Maximum Marketing Mileage Out of Your Nametag As a small business owner, you must always explore creative ways to promote your products or services. One of the most effective yet underappreciated tools you can use to keep your company "on stage" is your nametag. Especially when you attend meetings, events or if you're out in the field representing your company, your nametag is your best friend. Not only will it remind people of your name (who will forget your name 10 seconds after they shake your hand anyway), but it will advertise your business. 6 Article Marketing Smarts: How To Get More Reprints And Exposure It probably depends on what you expect your article to achieve for you - better branding, more sales, or more publicity. Small Business Marketing; Abstract Philosophical Discussion Our bodies work like our small businesses. They work best by word of mouth, networks, referrals, etc. The Internet also works this way to serve the most good thru networks, portals and referral links; of course the Internet could work better, but all in all we are well served by using such systems and we are most hurt when those systems are used against us. For instance a virus in the blood stream, an International Terrorist in an airliner, a drug dealer in your neighborhood or a computer virus which worms its way through your system doing its dirty deeds like the evil doers or an evolving organic virus on our bio-systems. 6 MUST Have Strategies To Make Big Bucks with Big Ticket Items Strategy #1: Change Your Mindset 5 Print Ad Essentials! Writing an effective print ad, particularly a classified advertisement, requires that you remember five essential points. Failure to implement these points correctly can cost you much in the way of time lost and a sale missed. Hispanic Market Reality and Purchasing Power How many Hispanic people live in the US currently. Well there are 35.2 million who are here legally and have 100% undebatable legal rights. Of that 35 million; 59.8% were born here or 21.1 million. There are 40.2% here legally who were foreign born or 14.1 million. Dont Advertise Your Business - Market It! Too many business owners believe that marketing their business means just paying for a few ads. What few understand is that Advertising is not the same as Marketing. Too many clients have come to us only after they have wasted large sums of money by copying their competitors with "me too" advertising. And the media and advertising agencies love it. When you approach an advertising agency, their mission will be to convince you to spend your entire marketing budget with them, not to help you devise a marketing strategy for your business which will look at all available marketing options, not just advertising. Psychology of Setting Prices Pricing is one of the four major components of marketing. Psychological pricing forms one of the key elements of demand pricing wherein the consumer demand is the main focus. The price and quality relationship that governs the central theme of the consumer market relationship is surrounded by uncertainty and gives the consumer the perception that higher the price, better the quality. Do You Know Where Your Marketing Dollars Are Going? We all know the importance of marketing to increasesales and bring in new business. Postcard Direct Mail Marketing Works (Its Cheap, Quick, Affordable and More) Used the right way and with the right audience, postcards often outperform their mailbox "competitors" in money saved and revenue generated (the competitors are sales letters, self-mailers, unaddressed flyers, dimensional mailers and catalogs). Here's why postcards are so effective.
|
| © Athifea Distribution LLC - 2013 |
