|
|
| www.1001TopWords.com |
|
|
What Does Marketing Mean?
You can have the best little business ever with wonderful potential, but if you can't market it, you don't have a business at all. Learn how to market yourself, because you are your business. Don't confuse the terms "marketing," "advertising," and "promotion." These terms carry a different tune. Marketing means informing your potential clients about your products or service, and finding ways to establish and keep a customer base. Your target market is the specific group of people that consume your product or utilize your service. Advertising refers to the various media used to convey your message. Printed advertisement, radio air time, television commercials and the Internet are all part of advertising that convey your business message to the public. Promotion refers to the various methods by which you convey your message to customers. When you communicate with the public, you're promoting your business. Many people will join business associations, or set up displays in malls and craft shows for promotional purposes. Many people feel lost and uncomfortable with marketing and promotion. However, the longer you research your market, your product and your competition, the more comfortable you will become in marketing and promoting your products and or service. It takes time to learn what works for your business. You will constantly need to effectively find new methods because the old methods will stop working. Be the very best you can be by working on your personal skills, and successful marketing and promotion will ultimately follow. Sonia Colon is owner of a successfulonline specialty giftstore "Jimson Products"visit: http://www.jimsonproducts.com for awonderful display. Get Your Own FREE Mall:http://www.telebay.com/shopping1/mall.html
|
|
|
|
RELATED ARTICLES
Eliminate Your Competitors With 2 Simple Steps In business, having competitors goes with the territory. There's almost always someone selling the same product or service you are selling, or at least trying to solve the same customer problem you solve. Hold Onto What Youve Got You probably spend a great deal of your time looking for newcustomers or clients. However, are you sure your doingenough to hold onto the ones you've got. One of the leastcostly ways to grow your business is to get customers tocome back and buy more of your product or service. Are You a Marketing Octopus, or a Marketing Worm? One of the greatest challenges to effectively marketing a business is determining which marketing method is best for your business. Create a Blueprint for Your Success Having a strong foundation enables you to build a thriving,profitable life and business. A simple method to create thisfoundation is with Discovery, Vision, Planning and Benchmarking, the four cornerstones of your life as wellas your business. The Future of Marketing Part 1 It used to be if you were a small business, you were at a distinct disadvantage with your marketing compared to the bigger companies. A Pass / Fail Test for Any New Market If you are considering entering a new target market, with anexisting or new product or service, it makes sense to firstsystematically analyze the market in question via somefundamental market evaluation criteria. It is not onlyrational but most cost effective to determine if a new marketpursuit makes sense for your company before any significantresources are further applied to the effort. Doing it with Class! Doctors do it, hair dressers do it, and salespeople can do it too. How To Conduct Effective Online Surveys Although they are inexpensive and product fast results, online surveys still need to be conducted properly to be really effective. The key steps for conducting effective online surveys are: Your Elevator Speech ? Have You Updated Yours Recently? Do you have an elevator speech? Does it get people's attention? Do they ask you lots of questions when you tell them what you do? A Perfect Partnership for Business Too often we small business owners get caught up in our day-to-day bottom line, and miss the needs of the community outside our door. By doing this, we miss an opportunity to include "socially responsible marketing" -or sponsorship- in our yearly promotional plan. Sponsorship is a perfect collaboration, considering the similarities that entrepreneurs and non-profit organizations have in common. We are value-driven, highly motivated and creative risk takers, results-oriented and close to our clients. With this in mind, consider exploring sponsorship as a humanitarian duty, first and foremost, as well as an investment. This is a business investment or partnership between two parties, who work together for mutual benefit Where to Look for New Donors for Your Fundraising Letter Appeals Have you ever studied your best donors and wished you could clone them all? Maybe you can, with a bit of creative thinking. Top Five Tips For Designing Marketing Strategies That Get Results "But this won't work" said Steve. "I've tried it in the past and had no response." Does this sound familiar? My newer clients often resist implementing certain strategies based on past experiences. However, I usually find out that it wasn't the strategy itself ? but how it was implemented that caused the dismal results. Tips for Trade Show Rentals Trade show rentals allow you more flexibility and the opportunity to change your booth with every expo if you wish. You can rent nearly any booth components, from portable pop-ups to completely custom looks. Get More Clients From Networking - Follow The Rules Of Dating! If you're a business owner, you probably spend quite a lot of your time at networking events. In fact, it may be the main way you try to get new clients. But do you ever feel that you could get more from these meetings? Do you actually get the results from your networking to justify the amount of time you put into it? Developing a Contact List- Part One One of the most essential things to successful networking is your Contact List. When you start a business, developing one is the first step in promoting and marketing your company. As you write your business plan, it is helpful to make this list to start to develop an idea of who your customer base will be. Fundraising Letters Are Easier To Write With AIDA Learn a lesson from professional direct mail copywriters. They follow a time-tested format in their sales letters, a format that you can also follow when writing direct mail fundraising letters for your non-for-profit organization. All you need to remember is AIDA. The Five Most Common Joint Venture Marketing Mistakes To Avoid Joint Venture marketing has become a highly popular way for small businesses to maximize their profits. When two or more businesses combine their resources synergistically, it creates greater marketing impact and bigger profits than either can have alone. Tradeshow Booth Cures - Ancient Cures for Modern Day Problems At first glance, nothing seems more chaotic than a trade show floor. Jaded buyers rush by, hell bent on seeing the people on "their list", while the newcomers seem a little bewildered by it all. The noise from the crowd rises and falls in a steady drone while flashing lights and other cheap tricks add to the confusion. But in this apparent disorder, a simple truth exists. The tradeshow floor is alive, full of energy and momentum. It's energy flows and eddies around us and best of all, it's possible to manipulate it for our benefit. What is a Marketing Plan Anyway? Building a business that grows steadily in size and profits is like building your dream house. First, you identify what kind of home you want, then you and your architect plan and create blueprints for your house, then you'd build it, move in and enjoy it. Trade Show Display Booth ? A Marvelous Contact System Trade show booths are one of the best direct contact systems with end consumers. The face to face meeting opportunity with customers can provide some excellent results?provided you have a good communication strategy in place. Keep in mind that there are at least a hundred other advertisers at the same trade show vying for the attention of the consumer, you have a small window to make an impression on the persons mind. Here are some tried and tested strategies to implement to maximize your on-the-floor communication:
|
| © Athifea Distribution LLC - 2013 |
