|
|
| www.1001TopWords.com |
|
|
Mobile Auto Detailers and Newspaper Companies as Clientele
If you are a mobile auto detailer or mobile car wash company you might wish to think of attaining the local newspaper as a strategic client for your services. Usually newspapers have large staffs, especially daily newspapers. They do everything in house to save costs. They obviously have lots of cars to clean and this means plenty of customers. In fact as a mobile auto detailer or car washer this could be a half a days stop on your route or even a full day depending on the size or the paper. Think of the employees of a newspaper? Newsroom/Editorial Staff Artwork/Layout/Graphic Department Circulation Department Classified Department Printing Department Accounting Department If you are fortunate enough to have a daily newspaper in your area, you probably already know their benefit. They make a great weekly stop and have lots of fleet vehicles to wash. And if you don't have the fleet contract but do wash cars for the staff/personnel, you will eventually pick up the fleet work. It's inevitable. If you know the staff and all the reporters, it's easy to get press releases printed. But press releases aren't all a newspaper has to offer. There are many other uses to explore such as: Inserts Advertising Calendar Of Events Letters To The Editor Feature Stories Weekly Stops Fleet Washing Classified Ads To Find Labor Press releases As a matter of fact, almost everything you need to know about your community is there. Free publicity has always been the advantage of such small businesses as mobile auto service companies. Mobile detailing is an ultra-high visibility small business and the more visibility you have the more money you will make. As long as you are trying to find good companies to put on your business cleaning route, may as well kill two-birds with one stone and sign up the newspaper; makes dollars and sense. Think about it. "Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
|
|
|
|
RELATED ARTICLES
Referrals . . .The Secret Weapon Are you getting referrals from you customers? If not, you are missing a lot of sales. Think about many of the sites you visit on the web. Many of them will ask you to tell your friends, families and others who might be interested about them. For doing so, they offer you an incentive, for example, free stuff, gift certificates, etc. Your Marketing ? From The Couch To The Cash Register When you put time or money into any marketing plan, your only objective is to MAKE A SALE. Are you sure your marketing is going to get your customer from their couch to your cash register? A Simplified Marketing Plan that Works! When I started my first business in 1981, I researched business plans and marketing plans. I looked at all of the formats and read a lot about the purpose of creating a business plan. But I never got enthused enough to do it. How to Turn Your Marketing Into a Money-Making Machine - Setting The Stage For Successful Marketing Powerful Marketing has become elusive to many companies seeking strong sales results and overall growth. The sad truth is that Marketing comes across as a rather frustrating process. After all, how do you guarantee the outcome of a campaign when it is unclear what will work and what will not? As someone once said, 90% of Advertising doesn't work-the question is, which 90%! How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 2 NB: You can read part one here: http://EzineArticles.com/?id=58690 The Art Of Writing Classified Ads The writing of good classified ads truly is an art that needs to be learned and perfected. Depending on the type of business you run, the development of a good classified ad can boost your annual sales by an average of £5,000 to £20,000 or more. Effective Marketing for Small Businesses Effective marketing for the small business begins with market research Creating Great Charts for Persuasive Trade Show Presentations A well-designed chart can be one of the most persuasive elements of your trade show booth display and literature. It illustrates to your customers why your product is the obvious solution to one of their specific needs. It can communicate major benefits or features more clearly than words can. How To Start With Absolutely Nothing And Create Wealth online in 30 days or less. Without a doubt, if you asked me, Shane if there was only 1 marketing strategy that you could use on the Internet, what would it be? Without hesitation I would say joint Ventures. Joint Ventures are easily the most lucrative Marketing Strategy ever invented and if you learn to do it right, will likely be the ONLY marketing strategy you will ever need to use. Build your Trade Show - Virtually Virtual trade shows are gaining momentum as a way to encourage participation in the event - both live and online. Here are a few ideas to help you expand your trade show - virtually. Online Communities - A Marketers Wildest Dream and Worst Nightmare! Online Communities are all over the Internet and attract lots of visitors which make them ideal for marketing. People participating in these communities share information about whatever they want under various topics. Some of these discussions get very heated while others go by nearly un-noticed. Spammers have made their mark in these communities by making many of these forums unbearable to legitimate marketers. Informational posts that are commercial in nature are often "Flamed" as being advertisements, solicitations, or even spam. This can easily discourage a new marketer, and possibly even destroy their career. The online community at www.eSpiritCommunications.Com is one acception. They have taken the "Flame" away by creating a online community for marketers, business owners, and consumers. The environment is friendly, and everyone posts and reads what they want in the forums. There are no "Bullies" running around because the rules allow advertising in appropriate categories. Moving a Business Relationship from Free to Fee: Power of Freebies - Part 2 In the last issue we looked at 5 reasons why giving stuff away is a great tactic for filling your pipeline. How Can I Get Name Recognition? Some of the ways in which to get your "name out there" are to call your local television and radio stations, and ascertain whether there is a medium you can get your name in. A very good source are public stations that hold auctions, at which you can donate your services. Talk shows, both radio and television. Do something to get yourself noticed and send it to them. For example, we sent a fax to the television and radio stations that for anyone who was unemployed we would do a typeset resume for only $10. Channel 13 came out and interviewed us, and we were on their 6 p.m. news program. Turbo-Charge Your Viral Marketing- Five Easy Ways The world of marketing has changed. With increasingly better educated and more skeptical consumers, marketing methods must be increasingly accountable. Mortgage Broker Marketing - Sell Problems, Not Solutions Are your marketing messages to Realtors® guilty of these promises? The Advantage and Consequences of New Economy Marketing Some of the research that has been done today gives us alot of information on the values of today's society. WhatI'm referring to is a lifestyle in which there is more todo in generally less time in which to accomplish it.There's more to spend money on so there's less disposableincome. Quite often there's just one parent instead of thetraditional two parents. Safety and security is important,Quality and value are more important than ever. People arewilling to pay more for desired quality. People are alsowilling to withdraw from the unnecessary and focus onessential stuff, and Convenience is extremely important.Consumers are having a wild time with technology. Promotional Pen - A Pen by any other Name? Have you ever been among a group of people exchanging contact details? Notice the scramble for that good old-fashioned instrument, the pen. See the woman upturn her purse searching for one and the impatient expressions on the faces of the people with her. Watch their eyes light up when she finally finds it. The relief is palpable; information can now be taken down for use at a later stage. The pen makes it possible. In a second the tenuous relationship between man and pen is revitalized. Direct Mail Leads - Brand Identity Guru Direct mail can be one of the most effective tactics to reach your target audience. Developing a strategy for direct mail is critical to obtaining the best ROI. If you just roll out any piece without a clear plan you are throwing your good marketing money away. Why Your Sales Copy Should Be Written As If It Will Never Be Read At All! What is enthusiasm? Customizing Booklets By Industry or By Company Customizing booklets can be done by industry or by company.
|
| © Athifea Distribution LLC - 2013 |
