|
|
| www.1001TopWords.com |
|
|
Getting Into Marketing Momentum ... The Accelerated Way
GETTING INTO MARKETING MOMENTUM: The 5 Power Principles for Getting Your Business into High Gear Do you know the #1 reason why most businesses fail and why you could become a fatal statistic as well? The answer is ... MARKETING, MARKETING, MARKETING. Marketing is the "life blood" of any business. Without marketing, there are no revenues. Without revenues, there is no business. So what is blocking you right now in your marketing efforts? What will it take to get your marketing into high gear? The following five principles are your essential starting point. --------------------------------------- ONE)) IGNITE YOUR INNER MARKETING FIRE: The Power of Spirit. To get into marketing momentum, you MUST have ... ==>>> COMPELLING REASONS >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> If you are dealing with marketing procrastination or marginal results, it is because you are focusing on negative pictures. The GOOD NEWS is: You get to **choose** ANY marketing pictures you want!! The BETTER NEWS: Your subconscious mind will override your negative pictures with positive ones and accept them as your new reality. Ready to change your negative thinking? Start today by focusing on "what you want" your marketing outcomes to be. Do NOT focus on what you don't want! See your phone ringing off the hook ... See yourself receiving an avalanche of new referrals from current clients. See yourself working with clients who energize you and highly value your services/products. Focus on your desired positive "marketing pictures" 3x/daily and watch your mindset AND your results transform. ------------------------------------- THREE)). DEVELOP YOUR STRATEGIC BUSINESS "BLUEPRINT": The Power of Deliberate Direction "If you don't know where you re going, any road will take you ... NOWHERE." Same is true in business. If you don't know the strategic direction of your business ... and don't have a business and marketing plan to back it, you will go NOWHERE. Trying to grow a business without these plans is like trying to get from San Francisco to Boston without a map. Most likely you will get lost, waste alot of time, energy and money, get d___ mad and give up early in the process. You need a strategic "map" to get you to your desired business destination. The most powerful strategic plans are concisely written in 2-4 pages, addressing such topics as: ++ Mission statement (purpose of current business) There are dreamers and there are planners. The planners make their business dreams come true. FOUR)). KNOW THE VALUE OF YOU AND YOUR BUSINESS: The Power of Conviction. Getting into marketing momentum also requires that you know - without a shadow of doubt - the value of what you and your business offer. Having value is not enough. You must *know* and *believe* in the value of what you offer. If YOU are not ABSOLUTELY clear about that value, then neither will your potential clients. ----------------------------------------------- Lacking conviction and clarity about your value makes marketing a struggle ... an energy drain ... a **high risk** proposition. And, ultimately, the culprit of your marketing procrastination. How strong a conviction do you have about your business? Are YOU sold on the value of what you offer? If not, take an inventory of your business strengths, uniqueness, assets and benefits. ---------------------------------------- FIVE)). PUT YOUR ENERGY IN MOTION: The Power of Self-Discipline "It is not because things are difficult that we do not dare; it is because we do not dare that they are difficult." Lucius Annaeus Seneca, Roman philosopher and writer If you ask most business owners if they want to be wealthy and successful, they will say "yes". But then reality sets in. The marketing road gets too long ... too challenging ... too many steep hills to climb. To build an extraordinary business, you must DARE TO TAKE ACTION every single day in marketing your business. SMALL STEPS ... teeny, weeny baby steps ... that over time, will create QUANTUM LEAPS in your business. NOT action for action sake. But DIRECTED action!! Action based on your compelling reasons. Actions based on your strategic blueprint. Action based on clarity about your value. Action breaks the procrastination cycle. It keeps your mind from getting stuck in negative mental chatter. Action -- and only action -- will ultimately get you results. DARE TO TAKE ACTION NOW! Everyday, ask yourself ... " what is the SINGLE MOST IMPORTANT marketing action I can take today that will help me achieve the goals in my strategic plan?" Focus on that action, and that action alone, until it is **100%** complete. Performance mastery requires disciplined action. ______________________ True MASTERY is a process ... a journey with peaks and plateaus ... challenges and rewards. Be patient with yourself in mastering the five power principles above. The ultimate reward is not in the arriving at the destination, but who you become in the process. Denise Corcoran is a Master Business Coach, Strategic Consultant and NLP Expert. For general information about our our company, go to: http://www.EmpoweredBusiness.comTo learn the mindset, strategy and performance secrets of high achieving businesses, subscribe to our monthly ezine - THE EMPOWERED BUSINESS (TM), at: http://www.empoweredbusiness.com/Newsletter_signup.html
|
|
|
|
RELATED ARTICLES
These Four Things Will Make Your Direct Marketing Successful Direct marketing is built on four things. The other way to look at it is that when you think direct marketing is not working only one of four things can be wrong. Let's look at each. Increase Sales With Travel Incentives Today's business environment has changed dramatically over the past 10 years, it can be a tough task to make a sale. Just being aggressive doesn't cut it any longer. Sales skills alone aren't enough to compete when so many new products and services become everyday commodities. Consumers nowadays are being smart. You've got to distinctively separate your business from the competition and lead each of your prospects and customers to think, 'I would have to be a complete idiot to do business with anyone else... regardless of the price.' They are shopping for the best bargains and they all seem to want more than what they paid for. Every industry both online or offline needs a cutting-edge cost-effective powerful marketing tool that appeals to every kind of consumer. What You Need in Your Marketing Calendar Marketing calendars are used by many businesses to help keep sales pipelines full of new prospective customers. Small businesses may just keep a simple calendar with handwritten items on the dates that marketing efforts need to be completed. These items might include attending a trade show, sending out an email campaign, or placing a buy for a magazine advertisement. Larger corporations typically have a more detailed marketing calendar planned out a year in advance. Regardless of the size of the business a good marketing calendar does have to have some key elements to assure the monthly activities in which the business is investing are paying off. Understanding Survey Software Features If you take a look at the features that different survey softwares offer, you will quickly realize that understanding all of them is no mean task. But it is very important that you do because only then you can choose the right survey software. It is important for one other reason, it determines your price. More features invariably means more dollars. So if you don't choose the right survey software, you might end up paying more for features you don't need. Devious and Deceptive Packaging Have you read anything in the news lately about childhood obesity, Jose Canseco and steroids, or fat free foods? Where is the truth in any of that? Marketing Planning Made Simple - Another Small Business Power Tool Marketing planning must be really difficult and complex, otherwise why would there be so many books written on the subject ? right? Small Business Pricing Strategies Think the best way to get more customers is to have the lowest prices in town? Think again. Think the best way to create a successful business is to try to appeal to everyone? Wrong again. Focusing Your Marketing Efforts One of my favorite quotes is often used to describe goal-setting -- but it applies equally well to your marketing efforts. We start with Alice lost in the woods in Wonderland, where she comes upon the Cheshire-Cat... Three Alternative Methods On Getting Quality Testimonials with Bonus Here are three alternatives to increase your testimonial numbers or their quality. Create an online diary or blog, use an auto responder method, set up a form on your web site or set up a survey. Explode Your Sales With Free & Exclusive Content Offering free and exclusive content to ezine publishers and webmasters is one of the best ways you can increase exposure for your products and services. There are several effective methods you can use to employ this marketing tactic and subsequently boost your sales. Write Articles WITHOUT Writing! Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to 199 of my prewritten articles. You can even rewrite them if you want. Just allow other people to republish them. For details visit:http://www.ldpublishing.com/viralarticletoolkit.html 2) Interview An Expert - You could interview an expertin exchange for free publicity. Just ask them questions.It could be about their personal and/or professional life.You want the interview to be long enough to create an article. 3) Excerpts Of Information - You could ask a writer or publisher to use excerpts of their information to create an article in exchange for giving them free publicity. You both could share the resource box of the article. 4) Hire A Ghostwriter - You could hire a ghostwriter to write an article for you. They would write it and you could add your name as the author, a resource box and your web site link.---- Professional Marketing Have you looked for marketing advice on the internet recently? There is no shortage of self-proclaimed 'gurus' from which to choose. But what kind of advice are they shilling out? Too often, it's over-the-top hype, blatant commercial ad copy and other tips designed for selling an inexpensive product to the general public. What?s Next? A Guide to Marketing Your New Business Coming up with an idea, seizing the opportunity, and setting up a business was the relatively easy part. Now you are ready for the challenge of finding your customers, or at least make it easy for your customers to find you. Here are some tips for marketing your new and growing business. Celebrity Product Placement: A Primer With more and more companies wanting to integrate their products into the lives of celebrities, now seems like a good time to take a closer look at Celebrity Product Placement, describe three common approaches, and outline what steps can be taken to guarantee results. Comprehensive Marketing Details Not Found in Beginner Books If this is the first marketing article you are reading, go find some other more basic articles that I have written and then come back. This data is for the intermediate to advanced marketers. How To Go From Under Dog to Top Dog by Unleashing The Power Of a Postcard The Tale of Two Dentists... Spice It Up! Rib Festival Teaches Us About Product Value The Rib America Festival is a fun filled family event featuring award winning BBQ and live entertainment from national, regional and local talent. Each rib cooker features their very own special cooking strategy and recipes that make for a truly unique food festival experience. Heres A Robust, Turnkey, Interactive. Best of Breed, Mission-Critical Solution to Kill Buzzwords Fellow Publicity Insiders, what does this phrase mean?"We envision a center of excellence where our accelerated changeagents can maximize their core competencies."Huh? - or - "The company is a global leader in pressure-sensitivetechnology and innovative self-adhesive solutions for consumerproducts and label materials."Clue: they make stickers.Pity the poor reporters who have to dig through this pile ofdrivel to find a news story. Free help is here. Bullfighter, anaptly-named software program from Deloitte Consulting, works likea spelling checker program to spot questionable words and phrasesin Microsoft Word and PowerPoint documents. Bullfighter can bedownloaded at:http://www.dc.com/insights/bullfighter/For a humorous & irreverent look at buzzword bashing thatincludes real-life, buzz-laden press releases and pitch letters,go to:http://www.buzzkiller.net/default.htmHave a seamless, win-win day! 20 Tricks to Help Get That Envelope Opened When your envelopes aren't opened, you can't make money! Beforeyou can get an order, the recipient of your mailing package mustfirst open the envelope. Unfortunately, many recipients ofdirect mail simply discard the material without opening theenvelope. Making Networking Work Several years ago, "networking" was the hot buzzword. Everyone was talking about building their network, because this was the secret to becoming incredibly successful. Well, yes, networking is a great way to build a business, but not necessarily the way a lot of people went about it.
|
| © Athifea Distribution LLC - 2013 |
