|
|
| www.1001TopWords.com |
|
|
Top 9 Strategies To Attract More Clients Now
1. Advertise in trade journals, ezines, and web sites that cater to your ideal client. One secret for gaining substantial increase in sales is to communicate where your clients who buy the most of whatever it is that you sell hang out. Focus the majority of your advertising on communicating with the people who will generate the best sales for you. 2. Write Articles Writing articles builds credibility and visibility. Write where your market will most likely see your article. No use wasting bullets shooting at targets that just ain't there. Where to publish articles? Submit articles to the trade journals and web sites that cater to your ideal clients. The SRDS provides listing of print media and trade publications through its web site at www.srds.com For a listing of nearly 50 sites to publish articles online read my article at http://www.economicbooster.com/write-articles.html 3. Business Cards If you invest in business cards you may as well get maximum effectiveness out of them. Your business card should be a mini-billboard to pre-sell your product and service and generate leads. It should never be a listing of your contact information along with your company logo. Author Debbie Jenkins publishes a free ebook titled, Card Shark, that provides tips on improving the effectiveness of your business card. Her ebook is helpful and is available at http://www.leanmarketing.co.uk/card-shark 4. Coupons If you use coupons never offer just one choice. Multiple coupon offers of three items always out pull coupon offers of only one item. Many of your prospects will decide 'no' to an offer simply because you haven't given them options to choose from. A single offer is basically an ultimatum, take it or leave it. Many will leave it. 5. Direct Mail This is an outstanding medium to use for communicating directly, one-on-one with your clients and prospects -- but only if you can clearly define your target market. A shotgun blast to every name and address in a particular area will seldom prove profitable. Make certain your direct mail offer includes the a compelling headline, an offer, a USP, and a call to action, and preferably a deadline. Without these your direct mail offer will fail to produce measurable and predictable results. 6. Test Everything Constantly test your offer, your headline, your guarantees, and all aspects of your communication to determine if a better response is possible. Strive to improve the quality of your advertising and marketing responses and you will find your marketing results improving exponentially. 7. News Releases "Free" publicity can be one of the best sources of marketing. Publicity generates credibility and trust. publicity can also generate clients who are pre-sold on you and your product and service. 8. Yellow Page Advertising Most advertisers seriously miss the boat when using this medium. They run ads that are nothing more than a simple business card with contact information on it. To be successful at Yellow Page advertising you must provide a Unique Selling Proposition, an offer, and a call to action as a bare minimum. Anything less is a waste of your advertising dollars. 9. Viral Marketing Viral marketing is a process that operates similar to the way a virus grows, it continues to replicate itself indefinitely totally independent of its author. Writing ebooks and distributing free content for use in other people's ezines and newsletters are all forms of viral marketing. In exchange for providing valuable content to others, your visibility and credibility increases. Probably no other marketing system will continue to grow independently of any effort from you as a viral marketing system will. --- Publishing guidelines: You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication or notice of use would be appreciated. A NOTICE OF USE is REQUIRED only if this article is included in a "HARD COPY" publication. About The Author André Bell is principal marketing consultant with André Bell Consulting Group. A free copy of his new book "101 Marketing Secrets Revealed" is available through his site at http://www.economicbooster.com
|
|
|
|
RELATED ARTICLES
Take the Test: Do Your Marketing Materials Really Grab Attention? Today's constant bombardment of marketing messages means your materials must grab your prospects attention in the first few seconds, or your efforts are wasted. Free and Easy School Fundraisers | Elementary and High School Fund Raising Ideas Parents are always looking for free and easy ways to improve their child's education. School funding plays a big part in the education that your child receives, especially if you are in a smaller school such as a church school or private, independently owned school. There are several school fundraising and fund raiser programs that a parent can participate in that will help with the goal of raising funding for their school. The following paragraphs describe some of the most easy, effortless and popular school fundraising ideas in which parents can participate:1. Campbell's Labels for Education -- The Campbell's Labels for Education fundraising campaign has been around for many years and provides large amounts of funding to schools throughout the country each year. The process is simple -- simply peel off the labels of your Campbell's soups and turn them into your school. Your school will then send them in to Campbell's to redeem them for school funding. Also, did you know that all Campbell's labels aren't worth the same amount of money? I found that the Campbell's line of Chunky Chilis are actually worth 5 soup labels! Campbell's makes lots of other products that you can turn into your school for funding -- it's not just limited to soups! For more information on the Campbell's Labels for Education fund raising program and many of the Campbell's products that are worth funding for your school, visit the Labels for Education website.2. General Mills Box Tops for Education -- This fund raising program is very similar to the Campbell's program listed above. Simply purchase any General Mills products with the Box Top for Education label on it, turn it in to your school, and they in turn will send it in for school funding. It's that simple. You can find out more about this fund raiser program by visiting the BoxTops For Education website.3. Scrip Advantage -- The Scrip Advantage fund raising program provides school funding through purchasing of gift certificates from popular retailers (such as Macy's, JCPenney's, Home Depot, Shell, Kroger, and Gap) nationwide that it has relationships with in large quantities and at a discount. Scrip Advantage then makes these gift certificates available to nonprofit organizations (in your case, your school) at a discounted rate. When your school sells these same gift certificates to its families and members at face value, the difference between the discount rate and face value is the school's weekly profit. There are hundreds of retailers on the list, and your school is probably already a participant in the program. Call your school office to find out of they are a participant and sign up! If they aren't have them visit the Scrip Advantage website for more details on this fund raising program.4. Your Local Grocery Store ? Many grocery stores have fundraiser programs where they will donate a percentage of the money you spend for groceries to the school or organization of your choice. For instance, in my area there is a Food Lion store that has a card called the MVP card where you can get grocery items at a discount price if you are a MVP member. Then each time I shop at Food Lion and use my MVP card, a portion of my total grocery purchase will be donated to my school. It's that simple! Hey, we all have to eat, so why not benefit your school in the process, since it is so effortless! To see if there is a Food Lion in your area, visit the Food Lion website. If there isn't then check with your local grocery stores -- I'm sure at least one of them has a similar fund raising program.5. Restaurant Benefit Night -- This is an idea that I think is great! Local restaurants (such as Fuddruckers, Chick-Fil-A and CiCi's Pizza to name a few) have a benefit night that provides funding to the school or organization of your choice. It works like this -- you go to the restaurant and when you order your food, tell them the organization that you would like them to fund. The restaurant then takes a percentage of your meal total and donates it to the school or organization of your choice for funding. Many restaurants have these types of fund raising programs, so next time you go, inquire about it and enjoy your food even more, knowing your are funding your school!6. Department Store Contributions -- Did you know that you can provide school funding every time you use your department store card? For instance, Target offers a school fundraising program where for every purchase you make on their Target Visa or Red Card, they will donate a percentage to the school of your choice. All you have to do is link your card to the school of your choice through the Target website and they'll send the money to your school. Again, it's just that simple!The paragraphs above list just a few easy and effortless school fund raisers and fund raising ideas. They don't require selling of candy bars, candles or pizzas (not that there's anything wrong with those fundraising ideas, but they require more effort), and they provide your school with funding year round, for buying items and things that you would normally buy anyway.Good luck with your school fund raisers and fund raising! Simplicity In Marketing In a world that is spinning out of control; with consumers being bombarded with hundreds of advertising messages per day in a variety of mediums, it is imperative to develop an understanding of the consumer's thinking to develop an edge in advertising. The Use of Bar Code SMS in Mobile Marketing, Advertising, CRM Anybody that frequents shopping malls are familiar with the bar coding systems used by retailers to ease the line at the pay points. No more long lines at the till as the operator just pulls the product past the scanner and voila ? the buyer pays and are on their way. Sell More Online By Offering a Big Fat BONUS! I don't know about you, but I secretly love watching infomercials. I enjoy dissecting how they sell, how they get people excited, how they entice people to take action now and pick up the phone and order something they completely don't need! Why Trying to Get the Appointment Can be a Recipe for Dis-Appoinment Why Trying to "Get the Appointment" Can be a Recipe for Dis-Appoinment Marketing is More Than Advertising Marketing is a business process about which much is written, however is often not completely understood. Many think that "marketing" and "advertising" are interchange-able words. This is not the case. Marketing is really a complete, integrated approach to doing business. Is It Time To Kill Your Marketing Program? Ouch . . . sounds pretty drastic I know, but . . . More Marketing Dope Direct marketing can make you very successful, but you've got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bling-bling. Multicultural Marketing ? Taking Care of Business At Hand Multicultural marketing mirrors the changed face of America and is getting the attention of small-business and other organizations looking for an edge in diverse ethnic markets. "Gone are the days when businesses succeed with a 'one size fits all' approach to marketing. It's a 'mass market' no longer," insists Rhonda Albey, a diversity consultant with Allen Associates in Los Angeles, "The multicultural markets are where the opportunities are, and successful entrepreneurs are quickly learning how to get there." 4 Sales Strategies with Your Trade Show Exhibition Booth Trade show booths can act as an excellent source for generating sales enquiries in the short run. Companies are able to demonstrate their products or services and get instant enquiries at the booth which on timely follow up can result in sales. Some of the tips on how to maximize the benefits of a trade show booth as a sales tool are mentioned below: Future of Marketing Part 2 In Part 1, I discussed how traditional marketing is no longer working the way it used to. This is happening for a variety of reasons -- people have too many mass media choices, they're bombarded with way too many marketing messages, the Internet is adding accountability to advertising, etc. How Nearly Going Broke Taught Me The Value Of Niche Marketing If you want to learn how effective Niche Marketing can be,I suggest you "don't" take the route I did. Too Much To Do: Four Keys to Effective Delegating Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity. General George S. Patton Timing and the Right Product Will Make Your Dreams Come True Are you looking to erase your debt, buy that new luxury vehicle, or impress that special person? Love My Dentist I love my dentist! When is the last time you could say thatabout yours? Marketing Flat? Is It Your Plan or Your Vision? 60+ hour workweeks, cash flows that constantly keep you up at night, stress and more stress again. Payroll due in two days (where the heck is that going to come from?) Does this sound like your business? Is your business a job with the most fickle, disloyal boss of all..... the customer? I know, I've been there. I've watched first hand as the cash flow I desperately needed walked out the door with no intention of returning, ever again. Fax Marketing : Reaching a New Niche of Customers Traditional marketing and advertising assumes that all of your customers are traditional people. Even newer technologies like email assume that the best way to reach people is when they are at their computers. But think about it ? there are plenty of people who move around and work on the go. Checking email may be a lower priority, and may be a task they only tend to once a day, once a week, or whenever they get around to it. When your target customers aren't checking their email, your email advertisements aren't being seen. Fax marketing can help reach this niche of customers by matching their fast-moving, real-time work style. Burnout Today I want to share a question from a reader who writes: How to Use Business Cards to Network and Market Your Business You've had one thousand of the finest, most eye-catching business cards printed. Now, what do you do with them?
|
| © Athifea Distribution LLC - 2013 |
