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Marketing InformationLike Brushing Your TeethWhat do the following things have in common: brushing your teeth, regular exercise, eating a balanced diet, paying your bills on time, cleaning your gutters, spending quality time with your spouse and kids?? Getting Your Services UsedEvery day I talk with professional service providers who do great work, have a valuable service that really helps people?and struggle to get their services used as much as they?d like. The Role of Marketing for Boards of DirectorsSmall and emerging companies often do not put together a board of advisors or board of directors for many reasons. Some entrepreneurs believe that businessmen and women would not be willing to serve on their board of advisors for the little or no compensation that the new company can afford. Another reason small and emerging companies do not have boards of advisors is that often the entrepreneur does not want advice from others. In some extreme cases, entrepreneurs believe they do not need advice from others. GSI knows better. How to Put Law & Order into Marketing Your Legal PracticeFirst in a series of three articles The M-WordIt was a real eye-opener to hear the perceptions people have about what it means to market professional services, as well as the anxiety the "m-word" (marketing) conjures up. It reminded me that, just because professional service providers have a lot of expertise in their chosen field, it doesn't mean they have the same level of understanding about the business of growing a practice. How to Leverage Your Most Powerful Marketing ToolSecond in a series of three articles: How to Take Your Law Firm to the Next LevelHow to Take Your Law Firm to the Next LevelThird in a series of three articles Effective MarketingFor any business to be successful whether on or offline it has to be marketing effectively. You are going to need more than a great looking site with fabulous products or services to obtain success. You will need to run an effective marketing campaign and for this you will need a marketing plan. Ten Effective Ways to Capture Market1.Evaluation of Existing Products / Therapies More Scams! Do you Really Believe It?Quit spreading those chain letters, nothing is going to happen to you if you don't mail it to the next person. However, there is a better chance that if you continue mailing, you may have the FTC on you. Chain letters are illegal even when they do not make a profit. But, this is another story. Most chains never make a profit except for the guy that starts it. Matrix Web Sites - Scam or NOT?While I am not talking about the movie "Matrix", you may be wondering like many others if Matrix Web Sites are Legal! Are You Losing Business?As a small business owner, you are grateful for all of your clients or customers. But did you know that small business lose over 62% of sales because they don?t follow up? You are caught up in the business of running your business you don?t take the time to follow up with your clients. Too Much To Do: Four Keys to Effective DelegatingNever tell people how to do things. Tell them what to do and they will surprise you with their ingenuity. General George S. Patton To Be Successful Sell to Wants not NeedsMy mother used to tell me, tongue in cheek, that I never wanted anything in my life- everything I asked for was something I needed!! Think about it. We say, "I need a new car." "I need to go on vacation." "I need someone to clean my house." When was the last time you heard someone say, "I want a new pair of shoes." I bet even Amelda Marcos said, "I need a new pair of shoes." 25 Ways To Get More BusinessComplete Article with Resource Box at end:
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