www.1001TopWords.com |
Marketing Information
More Articles from Marketing Information: |
RELATED ARTICLES
Blowing Your Own Horn Opportunity Assistance Business Resource Center http://www.opportunityassistance.com Marketing vs Selling - Why Theres A Difference Marketing is something that we do to let people know what products we have to offer. Color Part 1: Accuracy Color is one of the most difficult parts of a design to show accurately to a client. Integrity and Marketing - Finding the Right Balance When marketing themselves to leads and prospects there are five common mistakes people make, all which can be easily avoided by finding the right balance to maintain your personal and professional integrity in all pursuits. Plant a Seed and Watch Your Business Grow Do you have all the business you could possibly want or need? If you're like me, you're still growing your business. Marketing is an ongoing item on my agenda, and I'm always looking for new ways to market my services. Where do you begin the process of attracting more business? How do you get the ball rolling in the direction you want your business to be heading? Well, it's really simple. Start planting seeds! If you can start your garden growing this spring, why not start your business growing too? Business to Business Direct Mail Sales Letters Need an Offer (and Heres Why) In direct mail, the offer is the incentive or reward that you dangle in front of your prospects to motivate them to respond to your mailing. In business-to-consumer direct mail, for example, a magazine publisher will offer a yearly subscription to its magazine at 60% off the newsstand price. The discount is the offer. It motivates prospects to subscribe now and save 60%. Package Your Products for Thunder Thigh Women - Big Butts Too Wake up women (and you men too). I think we are seeing light at the end of the tunnel. Madison Avenue is getting real about advertising campaigns for women. Following the unparalleled success of Dove line of personal-care products sold by Unilever, the company introduced what it calls a "campaign for real beauty." I predict others will follow suit. Getting The Big Picture Series: Part 2-Whats Beneath The Surface? When you take a piece of gold to a pawn shop sometimes they will take a small saw-like tool to scrape the jewelry to find out for sure "What's Beneath The Surface". Sometimes they find pure gold, silver, or tarnished metal. Your Ideal Client A lot of small businesses make the mistake of thinking that their product or service is good for just about anyone. The logic is "why should I limit my market to a smaller segment of the whole and sacrifice a sale." The problem with that logic is that for most products and services you simply cannot expect consumers of vastly different segments to view you as valuable. Teens have a different lifestyle than single moms. Single moms have different needs than country club executives. Country Club executives have different likes and dislikes than bikers. Quiz: Where is Your Marketing Message? Wondering if your marketing message is dancing in the spotlight right in front of your target market or is busy cowering by the punch table nowhere near your customer base? Take this quiz and find out. How to Convey Trustworthiness in Direct Mail Marketing Sales Letter A person or business that might buy from you is called a prospect. But they might just as accurately be called a skeptic. We live in the age of the spam filter. And call-display. We live in what fellow-copywriter Herschell Gordon Lewis calls, "The Age of Skepticism." How to Promote your business website using free online resources. There are many ways to promote your website for free online. Here are 10 highly effective strategies you can use right now. The Key to Success Good business is about communication... not just what you say but... Mortgage Marketing - Viral-Email, Referral Marketing Strategy This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business. How To Recognize Your Niche Marketing Agenda Starting a business, whether it's retail products orservices, must establish their own "niche". It doesn't matter how great your products or services is, how great your sales letter is or your headlines, offers or what a great price you're offering. If you try to sell your products or services to the wrong market, there's a strong guarantee it's not going to work. Why Pay for Online Press Release Distribution? We've all heard that "free advice is worth what you pay forit..." The Anatomy of Hype On a copywriting board I frequent, someone expressedbafflement that several respected marketers criticized thetone of a sales page he wrote. "Why did they apologize to their subscribers while linking to my pitch? This approachsells," he said. Time for Marketers to Clean Up Their Act! The company envisaged smaller Internet service providers (ISP's) as their main target market for the software. The company president contracted with a sales/marketing person to handle the ISP market. He personally trained the candidate for two weeks, emphasizing all the while that the ISP market is one that needs to be gently handled. Are You Guilty Of Interruption Marketing? You muted the commercials on the TV last night because you were fed up with interruption marketing. Ditto if you went through your mail to find most of it is junk. Ditto again, if a stranger phoned you (usually at dinner time) asking you to answer a survey, or give to yet another worthy cause. Why Referral Business Is So Valuable With so much money invested on innefective advertising, it's time to look at some good old fashioned ways of generating new business. One tried and tested way is by referral. |
© Athifea Distribution LLC - 2013 |