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Marketing Information10 steps to promote your business1) Word of mouth is the most cost-effective, powerful form of promotion. Write a list of 50 people you know but don?t see regularly ? relatives, friends, ex-colleagues etc. Send each of them a friendly email or postcard to let them know what you?re up to. Ask them for feedback, advice or contacts of anyone who might be interested in hearing about your business. Don?t be shy! People love to help. For practical tips on promoting your small business visit Guerrilla Marketing 8 Ways to Fill a Workshop in a Bum EconomyYes, you can fill a workshop when spending is down and buyers are wary. If your topic is clear, your marketing materials well-done, your product solid and your title catchy, success shouldn?t be tough. The fact is that people are as hungry as ever for the inspiration and stimulus a workshop provides, even when they?re nervous about money. And even though most bum economies recover over time, you may find the following tricks helpful enough to keep using even in good times! How To Get Business With Your Business Card?So, you have a business card? And you have given it to a few of your friends as well? Great! But did you get those cards to give to your acquaintances or to get business? Are they getting business for you?? That is the key question. 2 Great, Free Techniques to Get Customers to Come to You, Not the Other Way AroundHere is a powerful tip on how to substantially increase the traffic to your business weather it's online or bricks & mortar. The best news is that it's totally free! You will get more targeted traffic to your website and more customers through your front door. Beyond the BoothWith the advent of spring, trade shows begin to blossom. Research suggests that tradeshows are where today?s businesses invest much of their marketing budgets. According to EXPO Magazine, in 2005 revenue expenditures from booth sales will increase 27%! As these shows and conferences continue to grow in space and numbers, the challenge for businesses becomes how to maximize these shows to secure the greatest return on investment both in dollars and time. How to Run a Successful News Release ProgramMarketing public relations gives you cost effective ways to reach your audience. The trade-off, however, is time. It takes time to develop and execute public relations programs. It can take time for these programs to yield rewards. What Does Your Logo Color Say About Your Business?And not only your logo, but also your website, your brochure, your business cards and any of your marketing materials for that matter. Reach Thousands of Your Prospects, Absolutely FreeI'm big on getting maximum marketing exposure at the lowest cost possible. After all, most small business owners don't have huge marketing budgets, so finding inexpensive ways to market is a necessity. Customers: The Key To Successful MarketingHow well do you know your customers? Deciphering Marketing Lingo: Whats the Difference between a USP, Single Message and a Tagline?Maybe you've heard these different marketing terms, maybe you haven't. Either way, let me help to clarify the difference between them, because you should have all three if you want to market successfully. And knowing what they are may be your first step to accomplishing all three for your business. Marketing A Misunderstood or Scary Product or ServiceWhat do you do if your business, product or service is something hardly anyone is aware of or understands? Or worse yet, if it is something they are afraid of or want to avoid? Is A Marketing Plan The Same Thing As A Communications Plan?How does a marketing plan relate to an organization's communications plan? What are the differences? Is the marketing plan just one aspect of the communications plan? Should one consider combining them into a single document? My Marketing Budget Is Small - How Can I Make The Most Of It?Regardless how small or large your budget is, there are a number of ways you can make it go farther. One way is to capitalize on the seasonality of your business. How To Market Effectively Even If No One Understands What You DoSo how do you effectively market your product or service when one knows anything about them because you're in a new and emerging industry? How can you expect to get customers if no one understands what it is that you do? Marketing Effectively to More Than One AudienceWhat's a small business owner to do if they have more than one audience to market to? Perhaps they need to attract clients but they also need to recruit business partners or vendors. Do they need two marketing plans or can they use one plan that tries to address both aspects?
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