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And that's why renewal letters are so vital. They help you maintain your broad base of support year after year, cost-effectively. Why Market to Generation X? Generation X"--the 40 million or so people born between 1965 and 1976--understands it is living in a world of uncertainty where neither the governŽment nor private employers offer lifetime financial security. This is, however, the next generation of responsible adults, bright young people with families to protect and educate...and nearly 40 years until retirement. Ten Breakthrough Marketing Ideas Ten Breakthrough Marketing Ideas Writing Marketing Copy That Sells When your prospects see your marketing materials, your brochure, your web site or your ads you want them to read them. You want prospects to read not just the first sentence but the majority of your copy. Once they've read it, you want them to decide that they need your product or service and either make a purchase or contact you for more information. What the Heck is a Campaign and Why Do I Need to Do One? Many people ask me, "What is a postcard campaign, exactly?" "And why do I need one?" As I have been educating my clients one on one for years now, I suddenly had the bright idea that I needed to explain this for more than just one at a time and in further detail. So here goes? CRM System: Give Meaning to Your Data A customer relationship system (CRM) system uses technologically-driven strategies to assess customer needs and buying behavior. This allows businesses to market their products and services more effectively. The ever-increasing level of technology available to a CRM system can, however, provide an overwhelming amount of information to a company, not all of it useful. Large corporations compile enough data in their 'data warehouses' each day to occupy a team of marketing analysts for a lifetime. In fact, 'data mining,' a relatively recent term coined by marketers and data analysts, was coined from the attempts to sift sales trends and associations out of the mountainous volume of data constantly pouring into a company. Are You Attracting or Repelling Prospects? There are basically two ways in which you can either attract or repel prospects. I call these Attraction Marketing and Repel Marketing. Sales and Marketing: Can One Exist Without the Other? Simply put the marketing people and the sales people depend on each other 100%. One cannot say that a marketing department is any more or less important then the guys who are closing the deals in the sales department. Indeed, one would not survive a day without the other which is why in many smaller companies the account manager are responsible for both functions. How Toyota Captured the #1 Market Share . . . Through Solid Decision-Making! How Toyota Captured the #1 Market Share . . . Through Solid Decision-Making! 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