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Business Cards That do the Business A business card makes a statement about who you are and whatyour business is about. It needs to convey the quality ofyour business and an insight into your personality.I have been handed business cards and the first thought togo through my mind was - "Cheap" A tacky design - lowquality paper - doesn't feel good in the hand and lookscheap to the eye. That then becomes my overall impression ofthe business. Your Marketing Plan - Prerequisite to Success Marketing is a vital aspect of a business' operations. It has been said that, "Nothing happens in business until a sale is made". Marketing is about how sales are made and marketing planning is about being proactive in determining how sales are to be made. Developing a marketing plan is the tool businesses use to overcome weaknesses in competitiveness and to increase sales. Wooing Women With Packaging In just one month three California vineyards have introduced new wine product lines specifically targeted to women. The product offerings are intriguing with names such as "White Lie" and "Mad Housewife" to the latest introduction "Working Girl White." These wine companies are responding to the message: A wine just for women. Interestingly, all three wines have different product approaches. From clever white lies on the corks, to retro chic on the bottle graphics each has its own unique appeal. Fundraising Letter Envelopes: How To Make Them Irresistible Readers spend only a few seconds deciding the fate of your direct mail fundraising appeals. Either they open them on the spot, set them aside for later, or chuck them in the waste paper basket. Here are some creative ways to tease your donors into opening your envelopes. Secrets of Trade Show Success The ropers at Annie Oakley's Real Western Dudette Ranch were all riding high in the saddle. It was just before their first ecotourism and adventure travel trade show in Chicago, and they just knew they would rope in big sales. Marketing Flat? Is It Your Plan or Your Vision? 60+ hour workweeks, cash flows that constantly keep you up at night, stress and more stress again. Payroll due in two days (where the heck is that going to come from?) Does this sound like your business? Is your business a job with the most fickle, disloyal boss of all..... the customer? I know, I've been there. I've watched first hand as the cash flow I desperately needed walked out the door with no intention of returning, ever again. How to Save Time and Achieve More by Creating High-Leverage Marketing Assets The single biggest, non-renewable asset you have is your time. There are only three things you can do with it: waste it, sell it, or invest it. As an entrepreneur or a service professional, what you do with your time acutely impacts how much money you can make. My Marketing Budget Is Small - How Can I Make The Most Of It? Regardless how small or large your budget is, there are a number of ways you can make it go farther. One way is to capitalize on the seasonality of your business. Business Promotional Items ? How to Stimulate Word of Mouth Advertising If the promotional items you give out end up in the attic or shoved in the back of a desk drawer, they are probably not doing what they are supposed to be doing. However, if items you passed out to clients and customers are being seen again and again, chances are, word-of-mouth advertising is stimulating your business. Direct Mail Formats: How to Choose the Right One for Your Next Mailing Which pulls the best response, a postcard, a self-mailer or a letter? The answer, you'll be irritated to know, is clear. It depends. Marketing Ideas Without Action Will Get You Nowhere! Marketing Ideas Without Action Get You Nowhere Basic Marketing Dope Sometimes the simplest data is the best. Marketing is not complex if you know the basics ? that's true with anything by the way. Here are some tools that are brilliantly simple and with them you really won't have to sweat the small stuff. Reverse The Risk And Boost Your Profits As a business owner or marketer, if you don't reverse the risk in your product and/or service offerings, you're really missing out in what can be one of the most powerful weapons in your marketing arsenal. The Key to Success Good business is about communication... not just what you say but... 4 Ways to Get a Prospects Attention Fast Can you remember the last dozen advertising messages beamed at you today? Can you remember even one of them? Most people can't. How to Add Warmth, Color & Texture to Your Advertisements "?A powerful agent is the right word?" --Mark Twain Testimonials - FREE Quality Advertising FOR YOU! Every business person who has any kind of product or service, and the merest beginning of marketing sense, invites TESTIMONIALS. 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Here's what YOU get out of it: Direct Mail - Dont Assume, Just Test and Track Where to Start: How Effective Customer Surveys Will Help Innovate Your Business Have you ever wondered why the phones aren't ringing the way they should? Or maybe sales are flat and you're not achieving the revenue and profit targets you set for your business. There's one sure-fire way to uncover the problems to get your company back on track. The answers are right in front of your nose. Devious and Deceptive Packaging Have you read anything in the news lately about childhood obesity, Jose Canseco and steroids, or fat free foods? Where is the truth in any of that? |
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