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Marketing InformationTerrific Titles, Happenin HeadlinesYou've probably heard the slogan, "You never get a second chanceto make a first impression." It may be a sales pitch, but in theworld of advertising and promotion, it's right on the nose. Stop Searching - Joint Ventures are the Solution to Doubling Your BusinessFirst, define the end user (or ideal client) of your product. Many times when I ask people who their ideal client is they will tell me ?oh everyone can use my product!?. Actually the only two things that EVERYONE uses are air and water, SO narrow your focus ? really key into WHO your customers are. What are their age, gender, hobbies, interests, etc. By refining your focus you can better serve your customer and become ?THE? supplier of choice in your market. Four Simple Ways to Cut Your Trade Show Marketing Budget in HalfMany times when a trade show is planned for there isn?t someone who watches the budget and tracks where the money goes. But, if you do want to know where your trade show marketing dollar goes and want to do better, this article is for you. Unique Marketing Ideas That Generate Cash!First of all - keep in touch with your customers! One of the best ways to do this is with a newsletter. Today it?s easier than ever to have a newsletter ? use email. If you don?t have your customer?s email addresses already, start asking for them when they pay for something at the cash register. Give them an incentive for signing up for your free newsletter ? maybe a free gift or a small discount or even a prize draw they can be entered into. Where to Look for New Donors for Your Fundraising Letter AppealsHave you ever studied your best donors and wished you could clone them all? Maybe you can, with a bit of creative thinking. Limited Time Only (Shh! Its A Secret)Under normal circumstances, you'd shout it from the rooftops. After all, when you have something urgent to say, you want others to know about it, right? But when it comes to ?limited time only? offers, lately I've noticed a disturbing trend. Copywriters seem to actually be hiding the phrase! Let me give you some examples. A Business In One SentenceMarketing expert and author, Geoffrey Moore, has a usefulfill-in-the-blank method for creating a theme andpositioning statement for your business. I prefer to usehis same system for creating clarity for myself in what I'mselling, creating an elevator or introduction speech, andalso material for my website, brochures and business card. Massage Therapists Can Now Make More MoneyAs a massage therapist, your income is usually limited by your stamina and the amount of hours there are in a day. Have you considered that there is a way to make extra income that is literally ?no sweat off your back?? Adding retail products to your massage business could provide you with the additional income you would like, by doing something that you already do . . . sharing healthy suggestions with your clients. How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 1In the following 'special report,' I will reveal some very powerful marketing strategies and psychological motivators that can easily help you make more profits from your business, no matter what business you're in. 12 Lessons I Picked Up from Attending SeminarsSo you just dropped a tidy sum to attend a seminar or some other three-day event. Now it's over and you're exhausted. Your client work is backed up. You have a fistful of business cards to connect with. And your family would like some face time. Time to get back into the swing of life, right? Wrong. How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 2NB: You can read part one here: http://EzineArticles.com/?id=58690 The Secret to Adding Credibility to Your Business ? Testimonials!You may not realize it, but you already have a gold mine ofendorsements waiting to be created. Everyone who is seriousabout building a business and creating credibility uses thisidea. What is it? Testimonials from your satisfied clients. The Day I Learned to Start Saying NoIt was the fall of 1998 when I had just started my first business as a marketing communications writer. Most of my clients hired me for newsletters, brochures, and sales materials, but I would get the occasional request for something different. At the time I was too naive to consider saying "no" to any project that didn't fit me perfectly. Lessons From a Six Year OldMy 6 year old daughter Emily knows exactly what she wants to be when she grows up. Two weeks ago she knew that she wanted to be a teacher. Last week she knew that she wanted to be an Olympic swimmer. This week she knows that she wants to be a professional singer. Marketing, Lead Generation, and Research: A 3-in-1 SolutionI Hate Cold Calls
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