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Marketing Information

Are Your Marketing Efforts Working...Or Could They Use A Little Help?


Marketing is a broad business subject that encompasses arange of activities including advertising, public relations,sales, and promotions. Generally, you will find that peopleoften confuse sales with marketing, when in fact the two arequite different. Marketing is all about getting a product orservice into the market, promoting it, influencing behavior,and encouraging sales turnover. Sales, quite distinctly, isthe actual transaction of getting a product or service intothe hands of your customers.

Seven Common Marketing Problems Solved by Marketing Operations


Corporate marketing groups - especially bandwidth-challenged small-to-mid-sized departments - can be so focused on tactics and fire fighting that they jeopardize their marketing investment. There is a tendency to overreact to events, to tackle symptoms rather than underlying fundamental problems and to jump at the opportunity to please the boss. Many times, this kind of tactical knee jerking may be fatal.

Connect to Your Customers with Superb Sales Letters


In the age of e-newsletters and e-mail, you may not consider a sales letter, sent through the regular old postal service, as a viable means of contacting your target market. But the traditional sales letter has not gone completely by the wayside. Need proof? Just look at your own mail. Chances are you get some form of sales correspondence (read: ?junk mail?) in your box every day.

5 Tips to Heat Up Your On-Line Marketing Using Off-Line Tactics


The internet of course brings a huge arena of marketing opportunities for you. The ability to do business with people around the world has now been made readily available through a web site and email. It truly has leveled the playing field and has provided ALL of us with the opportunity of taking our business to the global level.

The 5 Minute Marketing Plan


If I were to ask you right now, what marketing tactics haveyou used, umm, say in the last month, could you tell me?

The Forgotten Market


There are a great many online business people who areforgetting the potential that this particular forgotten market can be providing them. The forgotten market Iam referring to is the off-line market and as for thepotential, it could prove to be quite profitable for you.What you need to do though, is take the blinders offand focus on "all potentials" NOT JUST the one trackmindset of setting up campaigns geared towards the online market.

Niches - The Path to More Profits


Hey, as business owners we CAN'T be all things for all customers.I mean it would be fantastic if we could, however, you just can'tmeet the needs and wants of everyone, you would run yourselfragged trying :o(

How To Get Celebrities To Endorse YOUR Product


How would you like celebrities to endorse your product?

Corporate Gift Tips To Wow Clients & Associates


1) Know the company and their culture. Are they trendy and artistic or conservative and elegant? Your gift giving should reflect this. Also, global customs vary significantly. Ensure you understand the proper gift etiquette to avoid offending overseas clients.

Helping Your Prospects Overcome ?Buying Fears? By Using Testimonials


You DO use direct marketing for your small business? right? If so, you?re taking advantage of the most cost-effective means of advertising available. (Yes? I?m biased? I admit it!)

Go Guerrilla


Jay Conrad Levinson coined the term guerrilla marketing, which I define as low-cost, creative and typically self-implemented public relations techniques.

Words that Sell


We all know the English language contains hundreds of thousands of words. But did you know that only 21 of them can easily sell your clients? Yes! It?s true. When you know what these proven words are and how to use them to your company?s benefit, you?ll save both time and money when selling to prospects. In fact, once you master the use of these 21 words, your business will quickly get the results it deserves. (Hint: this paragraph contains 10 of the 21 words. Did you spot them all?)

How to Write Irresistible Promotional Pieces that Attract More and Better Clients


Whether you?re creating a sales letter, a brochure, a newsletter, or any other business promotional piece, you need to write in a way that not only explains your product or service, but that also compels your prospects to contact you. A well-written promotional piece entices people to seek out more information, whether it be via a phone call, an e-mail, or an in-person visit. A good promotional piece also showcases your professionalism and your creativity.

Fail Your Way To Small Business Marketing Success!


Are you willing to fail your way to great marketing Success?

Mastering the ABCDs of Small Business Marketing & Selling


I believe that small business marketing and selling follows a certain flow. The pace of the flow may differ depending on what you?re selling, but I still see the flow for virtually every small business. If you acknowledge and understand the flow for your own business then you can implement processes and systems to work within the flow. I call it Mastering the ABCD?s of marketing and selling.

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