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Top Five Tips for Marketing that Gets Results When marketing your practice, as well as designing your brochure, website, business card, flier, advertisement, or other marketing effort, I recommend investing the time and effort needed to effectively address the following: The Forgotten Market There are a great many online business people who areforgetting the potential that this particular forgotten market can be providing them. The forgotten market Iam referring to is the off-line market and as for thepotential, it could prove to be quite profitable for you.What you need to do though, is take the blinders offand focus on "all potentials" NOT JUST the one trackmindset of setting up campaigns geared towards the online market. The Six-Step Process That Grows Your Business 1. Examine your clientele and define your idealclient. Of all the customers you've served in the lastcouple of years, who are the ones you most enjoyedworking with and found most profitable? Create aprofile of the client characteristics that, for you,define heaven on earth. These characteristics mightinclude income, age, lifestyle, attitudes, motivation,profession, geography, etc. Before going on to step 2,make sure that you've crystallized a single type ofclient. If you have more than one type, choose one tostart with and simply repeat this process later withthe other(s). SWOT Analysis -- Strengths, Weaknesses, Opportunities, and Threats When conducting strategic planning for any company -- online and/or offline -- it is useful to complete an analysis that takes into account not only your own business, but your competitors' activities and current industry happenings as well. A SWOT is one such analysis. Discover 7 Hidden Profit Producing Secrets Would you like to learn the lessons of the businesses that struggled last year without having to follow in their footsteps? I’d like to share with you seven of the mistakes that are among the most common that are made. This information is value critical if you intend to see marketing efforts drive sales increases. 10 Steps to a Great Newsletter A newsletter can be a wonderful, economical way to communicate with prospects, customers, employees or distributors. Just follow these ten easy steps for newsletter success. Small Business Pricing Strategies Think the best way to get more customers is to have the lowest prices in town? Think again. Think the best way to create a successful business is to try to appeal to everyone? Wrong again. Simple Marketing Strategies Versus an SEO Line of Attack! Each and every day those of us on the Internet are bombarded with information about Search Engine Optimization and all that goes along with it. For the majority of folks who are promoting a business online, this can often lead to confusion especially when it comes to understanding key words, meta tags and title tags. But the real issue is not necessarily in how many people are finding your site, but in how many visitors develop into clients or customers. The Value of a Customer The Driver of All Marketing Efforts A Great Marketing Model ? Utilizing the Power of OPM Staying ahead of the marketing curve seems to be a never-ending quest. Marketing doesn't have to be as complex as some people make it out to be. It's simply a matter of understanding who you are marketing to ? your ideal customers ? and then coming up with a system that keeps your name in front of them. A huge part of the system is creating enough value for your customers that they want to hear from you. Laws of Marketing ? The 10 Immutable Most marketers believe that anything is achievable if you are energetic, creative or determined enough. But laws of marketing follow laws of business, and if you violate them, you risk your marketing dollars. The conventional answer to all marketing questions is money, which is not true. How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 5 How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling - Part 5 Private Practice Marketing: 3 More Things I Wish I Knew When I First Started 1) Create systems The X Factor So you've invested more time than you ever believed possible on your website and in optimizing the pages for the search engines. Having sacrificed weekends and holidays, you've ensured that your site ranks in the Top 10. Marketing Brain Trust Rest assured that no matter how smart you are, you do not know everything about marketing. You don't even know anything about marketing your product! You can't figure everything out yourself, or see all the angles, or provide every bit of critical thinking. 5 Tips to Grow Your Business Globally Entering into Global markets is a great way to organically grow your business. However, many small to mid sized businesses have a hard time, if they even venture to go global at all, entering global markets. Here are 5 tips for businesses looking to expand their business by entering global markets: Mortgage Marketing and Advertising ? The Magical Ingredient Do you offer superior service, consistently close loans on time and overall are more adept than your competitors, yet you're struggling to figure out the mortgage marketing and advertising puzzle? Lack Of Business Isnt Always The Problem When you're just starting out in business, it's a safe bet that you need more clients. But what if you have been up and running for a while, and you're still not making as much money as you would like? You may be in the habit of thinking that attracting new clients is the answer, but this isn't always the case. Bedroom Marketing Hopefully we are all adults here, so let's talk about sex for just a minute. No, I'm not talking about porn sites, I'm talking about taking a look at what I call 'Bedroom Marketing' and applying the same principles to Internet marketing. Two kinds of Advertising for a Marketing Strategy Advertising is the lifeblood of any business. If you do notlearn how to advertise your products and services bothefficiently and effectively, you won't be in business long.While the Internet has lessened or eliminated many of thecosts normally associated with starting and running a smallbusiness, and it's now easier than ever, you'll neverrealize significant profits if you don't grow your businessthrough effective marketing.
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