Bookmark and Share

Marketing Information

Eleven Reasons Donors Stop Responding To Fundraising Letter Appeals


Donors will stop responding to your fundraising letter appeals for many reasons. Some of which you can manage, but many of which you cannot. Use these findings to retain as many of your donors as you can.

Small Business Marketing Tip - Focus on a Niche or Target Market


I think selling and marketing today often feels a bit like talking to a brick wall and that in interesting metaphor to help grasp the importance of niche marketing especially when it comes to small business marketing. Imagine for a moment that you are attacking that brick wall with a hammer, randomly hitting it everywhere. What would be the effect? Practically no effect at all. You might knock off a few chips but come back a day or so later, there will be no evidence you were even there.

Listen To What The Marketing Experts Say


But more importantly, watch what they do. If you do much online shopping, you're sure to have seen some great, and not so great, sales letters urging you to get that oh-so-fabulous product that will solve all your problems right now.

4 Alternative Ways To Gain Lifetime Customers


You will always have more people that turn downyour offer than actually buy. They might not havebought because of your price, payment options,or any other possible reason. You will just end uploosing all these potential lifetime customers.However, there are many ways you can minimizethe loss of these prospects.

Be a Smarter Marketer - Learn the L-A-W for Trade Shows


People attend trade shows because they are in a specific industry and want to learn more. They want to know what?s new and how you will help them.

Always On Stage - 3 Quick Tips for Trade Show Exhibitors


Do you feel uncomfortable when you're in the trade show booth? Like folks are looking at you? Like you're on stage? Got as little stage fright?

Your Ideal Client


A lot of small businesses make the mistake of thinking that their product or service is good for just about anyone. The logic is "why should I limit my market to a smaller segment of the whole and sacrifice a sale." The problem with that logic is that for most products and services you simply cannot expect consumers of vastly different segments to view you as valuable. Teens have a different lifestyle than single moms. Single moms have different needs than country club executives. Country Club executives have different likes and dislikes than bikers.

10 Start Up Marketing Tips


This list has been compiled as a result of years of working with business owners who didn't quite lay the right groundwork when they started up, and ended up paying for it later. Sometimes, what seems like a means of saving money actually ends up costing more in the long run. Some of these tips work for all different kinds of businesses, while others are more relevant to consultancies.

Loyalty Cards ? Tips To Consider Before Committing To One


Loyalty marketing has been around for as long as retailing ? attractive stores, good service, and a quality product line all contribute to building up a loyal customer base.

Loyalty Cards Systems ? Beware, Some Should Be Avoided


Recently, I discussed a loyalty card system with a vendor who was selling quite a number of his systems to restaurants. I was shocked to discover the lack of detailed information that this vendor catered for, and the opportunities the system he provided squandered.

The Battle of Positioning -- Altruism or Paranoia?


Competition in the past has embodied such beliefs of ?kill or get killed? which has fostered paranoia with many individuals and companies. Our competitive thinking has been to: defend, hoard, knock off competition, defame and win at any cost. A view propagated by Intel?s Andy Grove that, ?only the paranoid survive.?

Think Creatively While Reinventing Your Marketing and Selling -- Its For Your Survival!


We live in a world that for many has become technologyadvantaged in business and life. Imagine, for a moment, just how communication, science, art, medicine, automation, supply chain and products have all been reinvented.

Online Advertising Versus Traditional Media Advertising


Before I compare today's online advertising with traditional media advertising I will make an analogy.

Want to Increase Your Business? First You Need to Understand where You are at!


Are you having trouble understanding basic situational marekting concepts? Then this article is for you.

Why Surveying Matters


What is the single most important thing you can do as a business owner? That is a question that this week I think I have found an answer to. The answer? Keep your ear to the marketplace by listening to your customers.

More Articles from Marketing Information:
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89


© Athifea Distribution LLC - 2013