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Marketing Information
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Winning At Business With Your Marketing Game Plan Stuart from Colorado had talked to a number of marketing firms and gotten estimates for designing and printing his marketing materials and building a web site for his business producing promotional cds. One firm quoted $100,000 to build his web site alone. He sensed something was missing or wrong, but couldn't put his finger on it, so he called me. Integrity and Marketing - Finding the Right Balance When marketing themselves to leads and prospects there are five common mistakes people make, all which can be easily avoided by finding the right balance to maintain your personal and professional integrity in all pursuits. Budget Marketing: Managing Your Marketing Money Wisely! There's a saying that half of all marketing efforts are wasted, but it's impossible to tell which half! Image is Key to Your Marketing Success In virtually any business first impressions are lasting impressions. 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Here are several strategies that can help you accomplish this: Pay for Performance Pricing Models for Search Engine Optimization I do think that it is entirely possible for an SEO and client to work out a pay for performance pricing structure that is fair to both. Logistically, though the tracking involved to this would add additional layers to the total process of ranking and reporting. If both the SEO and the client are willing to take that on and set parameters that are agreeable between them then by all means a fair agreement can be reached. Making Your Mark With The Millennials Generation Y--The second-largest crop of young people in America's history, offspring of the Boomers-80 million of them, nearly 27 percent of the U.S. population-are in their late teens and 20s, and already a market force to be reckoned with. 7 Tips for Successful Postcard Marketing Simple low-cost postcards have become a valuable business tool for modern marketers. They can produce a surge of traffic to your web site or a flood of high-quality sales leads. Linking Features & Benefits I'm sure that you've had those Eureka! moments, too. When a piece of information suddenly helped you see or understand something that hadn't been apparent before. 2 Great, Free Techniques to Get Customers to Come to You, Not the Other Way Around Here is a powerful tip on how to substantially increase the traffic to your business weather it's online or bricks & mortar. The best news is that it's totally free! You will get more targeted traffic to your website and more customers through your front door. Future of Marketing Part 2 In Part 1, I discussed how traditional marketing is no longer working the way it used to. This is happening for a variety of reasons -- people have too many mass media choices, they're bombarded with way too many marketing messages, the Internet is adding accountability to advertising, etc. Business to Business Direct Mail Offers that Say Free In direct mail, the offer is the incentive or reward that you dangle in front of your prospects to motivate them to respond to your mailing, either with an order or with a request for more information. Plant a Seed and Watch Your Business Grow Do you have all the business you could possibly want or need? If you're like me, you're still growing your business. Marketing is an ongoing item on my agenda, and I'm always looking for new ways to market my services. Where do you begin the process of attracting more business? How do you get the ball rolling in the direction you want your business to be heading? Well, it's really simple. Start planting seeds! 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