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Marketing InformationPromotional Bags: Your Company Details on ParadeThe trick to a good promotion is to attach your company details to something useful. Now, there is ?private useful? like the promotional toothbrush you use in the privacy of your own bathroom, and there is ?public useful? that you use out there where everyone sees you inadvertently parading the promotion. Promotional Mugs: Become a Part of the Legendary Coffee ExperienceWhen you want someone to like you, associate yourself with something that they love. Take coffee for instance. How much of America, or the world for that matter, would still be asleep if it weren?t for this dark, smoky beverage? Peek a Boo - We See You -- 7 Trade Show Tips for Marketing ManagersPeek a Boo - We See You A Complaint? It?s a Compliment! - 7 Tips for Dealing with Complaints at Trade ShowsA Complaint? It?s a Compliment! How You Can Make Money From Competitors EasyAre you market products and services using PPCs? PPC Advertising is one of the fastest and easiest ways to get visitors, capture email addresses and make sales. However, I am sure not every campaign you created are profitable. For some keywords, you may need to compete with competitors to bid for the clicks. When there are too many competitors making the cost of a click too high, you will not be able to profit anymore. Marketing Operations Elevates Public Relations and Communications ProfessionalsIs your marketing department taking advantage of MOM and MRM? Do you have BAM and DAM systems in place? Do you know how to measure NPV? Do you even know what I'm talking about? Getting Your Marketing Message Across with CD Business CardsCD Business cards allows any type of business that dynamic look. Hand out your business card on disc and see the expression on your clients faces. CD Business cards are aimed to provide your prospect with as much information as possible. Direct Marketing: Overlooked, Underappreciated, and UnstoppableEvery business needs customers, but more importantly every business needs to maintain those customers while constantly retaining new ones. The only successful way of doing this is by learning everything about your customers, including who they are? What do they have in common? Do they share a hobby, an age range, a life stage, or a geographic community? Can you break them down into groups? The answers to these questions hold a wealth of information for you. Although direct marketing can be overlooked by many businesses, here are statistics proving the effectiveness of direct mail campaigns over the years. Fax Marketing : Reaching a New Niche of CustomersTraditional marketing and advertising assumes that all of your customers are traditional people. Even newer technologies like email assume that the best way to reach people is when they are at their computers. But think about it ? there are plenty of people who move around and work on the go. Checking email may be a lower priority, and may be a task they only tend to once a day, once a week, or whenever they get around to it. When your target customers aren?t checking their email, your email advertisements aren?t being seen. Fax marketing can help reach this niche of customers by matching their fast-moving, real-time work style. Knowing Your Customer Is The KeyWithout doubt, understanding what a customer?s wants and needs are is one of the most important aspects of running a business. You must know your customer. For the most part your customer will buy on emotion, especially for products or services that are not a necessity and where there are a number of suppliers for the same item. Understanding and defining why your customer shops the way they do is your key to success. Packaging Made Frozen TV Dinners PossibleI was saddened to hear of the passing of one of the food industry pioneers Gerry Thomas, One of our unsung heroes credited with invented a "package" the frozen TV dinner that literally changed the way we eat. Never mind that it was considered by nutritionists as a step backwards, his invention still made a major shift in the food and food services industries. In fact foodservice was in the early stages of product development when the TV dinner was first introduced in the. (turkey with corn bread dressing and gravy, sweet potatoes and buttered peas - sold for about $1 apiece and could be cooked in 25 minutes at 425 degrees.) Moving a Business Relationship from Free to Fee: Power of Freebies - Part 2In the last issue we looked at 5 reasons why giving stuff away is a great tactic for filling your pipeline. Why Doubling Your Fees Can Increase Business: How Pricing Affects Buyers Decision Making ProcessWant to know the simple way to get all the business you could ever handle? Charge almost nothing. Medias Dirty Little SecretI?m constantly amazed by all of the media reps from all of the different media outlets that can help your advertising to ?reach the right people.? These Four Things Will Make Your Direct Marketing SuccessfulDirect marketing is built on four things. The other way to look at it is that when you think direct marketing is not working only one of four things can be wrong. Let?s look at each.
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