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How To Get New Business Market, Market and then market some more. So many small and home-business owners do what we call spot marketing. They market hard for their business, get a response then stop marketing. Is A Marketing Plan The Same Thing As A Communications Plan? How does a marketing plan relate to an organization's communications plan? What are the differences? Is the marketing plan just one aspect of the communications plan? Should one consider combining them into a single document? Making Networking Work Several years ago, "networking" was the hot buzzword. Everyone was talking about building their network, because this was the secret to becoming incredibly successful. Well, yes, networking is a great way to build a business, but not necessarily the way a lot of people went about it. Marketing Manual Sample Outline The key to success in any business relies a large part in your ability to market your product or service. Often MBA students spend years studying marketing as it encompasses and relates to nearly all business operations. If you own a small business you know the value of marketing, even if you do not have an MBA or a specialized MBA in Marketing. Online Advertising Versus Traditional Media Advertising Before I compare today's online advertising with traditional media advertising I will make an analogy. Writing Guarantees that Sell "This offer is good but can you guarantee it." Calling All Carbon-Based Lifeforms Many businesses want to market to all carbon-based life forms. They won't take the time to really understand their audiences from geographic, demographic and psychographic perspectives. Postcard Marketing Done Right Say it with a post card. A well designed, colorful, high impact postcard in the mail box of your prospect is your best ticket to a new customer. For your existing customer, a marketing campaign which includes frequent post cards is the perfect start to new sales - this is one of the key small business marketing strategies. Market Planning -- Getting the Word Out "There are those who get things done and those who think about getting things done."--Col. Wesley L. Fox, USMC (Ret) Tradeshow Booth Cures - Ancient Cures for Modern Day Problems At first glance, nothing seems more chaotic than a trade show floor. Jaded buyers rush by, hell bent on seeing the people on "their list", while the newcomers seem a little bewildered by it all. The noise from the crowd rises and falls in a steady drone while flashing lights and other cheap tricks add to the confusion. But in this apparent disorder, a simple truth exists. The tradeshow floor is alive, full of energy and momentum. It's energy flows and eddies around us and best of all, it's possible to manipulate it for our benefit. Rules of Thumb for Marketing to Your Past Customers Keeping in touch can dramatically increase business, when done properly. Beyond Repair: The Fixed-price Model Don't get me wrong. I certainly don't think the majority of vendors who use a fixed-price model are trying to rip you off. In fact, when I started my business that's the way we worked-which is why we have such great insight into the flaws in the system. But there needs to be a transparency to the work. You need to know exactly what you're getting, how long it takes, and how much it costs. You need to know that you're only paying for time actually spent on your account. And you need to know that no risk will ever be taken with your system just to maintain your contractor's profitability. The inherent structure of fixed pricing makes this kind of transparency an impossibility. Here's why: Direct Mail Response Devices and How to Craft Them Successful direct mail packages contain three things: an attractive offer, a call to action, and a response device. The offer is the Incentive. The call to action is the Imperative. And the response device is the Instrument. Marketing Strategies to Put Yourself Out of Business Want to learn how to lose a billion dollars? Questioning the Data of Demographic Off The Shelf Marketing Products I have been working on a direct mail campaign for our team in many areas and we are finding that the yellow page listings and business list CDROMS contain so many closed companies that we are spending too much on the mailings which are opened a little less because of the anthrax scare. Even customized lists are of little value. No one is keeping these lists fresh and deleting the ole data. Book of Lists are outdated as soon as they come out, CDROMS rip people off by disallowing lots of search downloads, yellow pages forget it. Phone numbers are wrong, addresses are wrong as a matter of fact most business parks are 30% unoccupied, downtowns about 15% and industrial areas about 28% nationwide, so with all these jobs and companies gone, there is no one keeping track of the data. Yet we are told the recession is over? Whatever. Are we judging by the stock market? Because it is not real either. How to Earn the Right "How to Earn the Right..." Give me a Referral any Day - the Power of Networking I nearly panicked recently! Well, maybe a slight exaggeration but here was a situation I had not been in for some time. The freezer had broken down and the dilemma I faced was ? a speedy solution was necessary BUT I did not know anybody who repairs freezers. For the first time in some years I nearly reached for the Yellow Pages ? a pristine copy that never sees the light of day ? but sense prevailed and I consulted my wife. She rang her friend who works in a local hospital. They have an internal communication system for the employees to ask questions or post messages and within 30 minutes we had the choice of three prospective service engineers and one name had been suggested by three separate people. The choice was simple and ? yes Mr Freezerman turned up and was superb! 6 MUST Have Strategies To Make Big Bucks with Big Ticket Items Strategy #1: Change Your Mindset Creating Customer Value The purpose of business is to create and retain a customer. Target Your Share of the 50-Plus Market Every 7 seconds someone in America turns 50. Are you doing your personal as well as professional best to make them your loyal customers, build trust, and receive referrals from satisfied customers? Here are some ways to increase your success and sales with this very diverse group. |
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