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Marketing InformationWhat The Heck Is An Eponym, And What Does It Mean For Your Brand?Today I've decided to share with you a new word that recently made a special appearance in my daily life: eponym. It is pronounced (EP-uh-nim) and I have to be frank, but I was somewhat at a loss when I saw it. What Is Better Than FREE?Oh come on! FREE is free. Zero, zip, nada, zilch. What on earth could be better than FREE? Give It Away Now - The More You Share, the More You Sell!Give away your knowledge, and you'll make money. How does this work? Isn't this counter-intuitive? Let's think about this. Fundraisers - How to Raise Twice the Money With Half the SweatIf your members, parents or donors wear clothes, watch t.v. or read books you have the beginning ingredients to a sweet recipe for a great year-round fundraiser. Marketing is More Than a Token Process?Necessity is the mother of invention!? The first time I heard this was nearly twenty years ago when I was introduced to Tony Robbins? material. I was listening to, and applying, information from his thirty day series. I have to admit, the first time I heard this it didn?t quite register. Design Does MatterThe idea that good design can improve how people perceive your business has long been a part of a designer?s sales tools. Is Most Marketing by Small Businesses KILLING THEM?I just collected my mail. As usual, more than 80% of it was junk. Marketing junk. Psychology of Setting PricesPricing is one of the four major components of marketing. Psychological pricing forms one of the key elements of demand pricing wherein the consumer demand is the main focus. The price and quality relationship that governs the central theme of the consumer market relationship is surrounded by uncertainty and gives the consumer the perception that higher the price, better the quality. The Secrets of?A lot of advertising and mailings promise to reveal the secrets of something. Most of this kind of mailings deal with search engine optimization. They promise to know how to achieve a high ranking at Google. They tell the readers that they have a special access to Google or that they have cracked the algorithm how Google ranks websites. Perceived Value Is In The Eye Of The BeholderQ: My partner and I are having a hard time coming up with what we feel is the perfect price for our new product. We know what competing products sell for, but we don't know if it's better to price our product cheaper than theirs or charge more based on what we think is a superior product. What is the best way to determine the perfect price and what is the rule of thumb for raising prices later on? -- Jennifer L. Who are Those People Youre Selling To?If you're in the IT business, that's an important question. Incestuous Relationship Between Football and MarketingThousands eyes were fixed. Hearts were beating hard against the chests. Emotions was high, expectations was weighting on warrior on football field. This was a article moment for David Bekham. He has to take a direct free kick. Human wall was erected in front of football a few yards away. Opponent and helping hands were scattered around in the D-area hustling and bustling. And whistle went off. How To Let Your Customers Search For YOU! ? Part 2First I want to welcome you to part two of the article ?How To Let Customers Search for YOU!?, where you can learn how to attract new clients at any time you want. The techniques I describe here have proofed to work for me and a lot of other people. Marketing: Are You Focused?In early 1992, President George H.W. Bush was riding high. He was sitting on an almost unprecedented 80% approval rating following the first Gulf War. Conventional wisdom pegged him as a shoe-in for a second term. Developing A Focused Marketing StrategyYou want all of your marketing messages to have a single focus, so they pull together instead of competing with each other. Great! So how do you come up with one?
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