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How to Save Thousands on Your Marketing Marketing can be expensive. It doesn't have to be, but sometimes you will spend more than you should. Usually you'll realise this after you've done it. But here are two tips that can save you thousands of dollars. Are You Guilty Of Interruption Marketing? You muted the commercials on the TV last night because you were fed up with interruption marketing. Ditto if you went through your mail to find most of it is junk. Ditto again, if a stranger phoned you (usually at dinner time) asking you to answer a survey, or give to yet another worthy cause. How to Set Up & Organize Your Customer Mailing List For Optimum Results Your list of customers who have previously bought from you isyour most important asset. These are the customers who willprovide you with return business, which is more profitable thanthe first sale. But, are you getting the most from your customerlist? There are some secrets you should know, so you can squeezethe most benefits out of your mailing list. Business Card Design - How to Stand out and Get Noticed One of the most powerful, yet over looked weapons in yourmarketing arsenal is your business card. If designed properlythis little 3 x 2.5 piece of paper will not only let people knowhow to contact you it will also tell them why they shouldcontact you. In order to be effective and get you more businessyour Business card must stand out, and get noticed. Positioning For Success According to military historian David Chandler the campaigns of Napoleon Bonaparte consistently rose above the expected. For more than 20 years Napoleon showed genius and skill as a general on the field of battle. My Marketing Budget Is Small - How Can I Make The Most Of It? Regardless how small or large your budget is, there are a number of ways you can make it go farther. One way is to capitalize on the seasonality of your business. Listen To What The Marketing Experts Say But more importantly, watch what they do. If you do much online shopping, you're sure to have seen some great, and not so great, sales letters urging you to get that oh-so-fabulous product that will solve all your problems right now. Has the Free Report Had Its Day? For years now we have been inundated with offers of Free Reports. Most promise to tell you how, in a few hours per week, you can make incredibly huge sums of money or achieve some other benefit. And it's not only on the web you find these offers. I subscribe to an informative, inexpensive 2 Little Words That Work Marketing Magic In his classic best-seller, "How To Win Friends And Influence People," Dale Carnegie's second chapter is entitled The Big Secret of Dealing With People. The secret is summed up in this principle: Give honest and sincere appreciation. 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