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Psychology of Setting Prices Pricing is one of the four major components of marketing. Psychological pricing forms one of the key elements of demand pricing wherein the consumer demand is the main focus. The price and quality relationship that governs the central theme of the consumer market relationship is surrounded by uncertainty and gives the consumer the perception that higher the price, better the quality. 11 Powerful Marketing Tips Each of these 11 marketing tips is based on a marketing strategy or tactic proven to boost sales. How many are you using? Networking Magic YES-- it is true that Networking is an art that must be mastered. However, for those of you that are new to the networking game and the art of mastering it, please READ ON. While you do not want to be in a position at social function of hanging with the same person all night, if you really want to make your network work for you, there are some surefire tactics that you must employ. Networking is much more than simply handing out your business/calling card and moving to the next 'target' in the room. I am always so surprised by the number of people that exchange business cards and do not take advantage of the possibility of creating an instant marketing campaign. Deciphering Marketing Lingo: Whats the Difference between a USP, Single Message and a Tagline? Maybe you've heard these different marketing terms, maybe you haven't. Either way, let me help to clarify the difference between them, because you should have all three if you want to market successfully. And knowing what they are may be your first step to accomplishing all three for your business. Does Your Marketing Pass This 10-Point Test? Good marketing, whatever form it takes, always meets certain criteria. That's what makes it good. The following 10-Point checklist will help you determine if your marketing passes the test. I challenge you to evaluate one of your recent ads, promotions or other marketing activities to see how it measures up. Create a Blueprint for Your Success Having a strong foundation enables you to build a thriving,profitable life and business. A simple method to create thisfoundation is with Discovery, Vision, Planning and Benchmarking, the four cornerstones of your life as wellas your business. The Five Most Common Joint Venture Marketing Mistakes To Avoid Joint Venture marketing has become a highly popular way for small businesses to maximize their profits. When two or more businesses combine their resources synergistically, it creates greater marketing impact and bigger profits than either can have alone. 10 Awesome Ways To Attract More Orders 1. Create a free ebook directory on a specific topicat your web site. People will visit your web site to read the free ebooks and may see your product ad. Money Making Real Estate Marketing Ideas Real estate marketing is a lot simpler than most Realtors make it out to be. Some equate expensive products and services with quality. The Testimonial Writing Machine Almost every small business marketer knows that they should gather testimonials to use in their marketing materials. Consider Consumer Psychology In your marketing efforts, be they on or offline, it's wise to consider the psychology of the consumer you are targeting. If you've done your homework you've developed a profile of your ideal customer and how your unique selling point speaks to them. Now, as you begin to develop a marketing strategy, writing ad copy, developing radio copy, and creating web copy, it is an understanding of consumer psychology that will help you speak to the consumer. Putting Your Website to Work Websites have replaced the brochure as the "must have" marketing tool for businesses large and small. 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Effective Marketing for Small Businesses Effective marketing for the small business begins with market research If My Work is Good Enough "If My Work is Good Enough, I Shouldn't Have to Market, Right?" |
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