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Customer Retention with a Personal Touch Personal contact with customers is a crucial element in the success of any new business ? and it's one of the most common casualties of growth. As a company grows, the president tends to fade away into his or her office. That can lead to loss of leverage right at the point when a company is starting to take off and needs it most. Effective Use of Promotional Products and Ad Specialties 1. Determine the goals of your promotional products program. Do you want to create awareness? To attract new customers? To reward or provide incentives to existing customers? Remember to determine a means for measuring the results. 10 Reasons Why Businesses Fail at Marketing. 1) They don't fully understand it. Developing the Unique Selling Proposition The "Unique Selling Proposition" advertising campaign was developed by Reeves in 1961. Reeves proposed that marketers offer products different from their competitor' offerings by developing products that have a special formula, design, or feature. The product or service being marketed must be unique and important to the prospect. Finally, the USP can be an overt statement or implied through different marketing mechanisms. Two kinds of Advertising for a Marketing Strategy Advertising is the lifeblood of any business. If you do notlearn how to advertise your products and services bothefficiently and effectively, you won't be in business long.While the Internet has lessened or eliminated many of thecosts normally associated with starting and running a smallbusiness, and it's now easier than ever, you'll neverrealize significant profits if you don't grow your businessthrough effective marketing. What Our CAT Taught Me About Marketing! Toby is one of our two family pets (both cats). 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Every industry both online or offline needs a cutting-edge cost-effective powerful marketing tool that appeals to every kind of consumer. 25 Ways To Make Your Next Direct Mail Campaign Work This list contains 25 powerful strategies to improve your direct mail results. It would be wise to use this as a checklist to ensure you've included as many as possible in your advertising. Any one of these strategies could measurably boost your response. How many of these are you using? |
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