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Marketing InformationBeyond Repair: The Fixed-price ModelDon't get me wrong. I certainly don't think the majority of vendors who use a fixed-price model are trying to rip you off. In fact, when I started my business that's the way we worked?which is why we have such great insight into the flaws in the system. But there needs to be a transparency to the work. You need to know exactly what you're getting, how long it takes, and how much it costs. You need to know that you're only paying for time actually spent on your account. And you need to know that no risk will ever be taken with your system just to maintain your contractor's profitability. The inherent structure of fixed pricing makes this kind of transparency an impossibility. Here's why: Finding Your Niche: What Do You Want To Be Known For?In my experience, there are two kinds of small business owners: one that knows whom their market niche is and utilize it, and another who tends to waiver or not want to ?set in stone? their target market. With the latter group, I always probe for more information: Why don?t you want to choose a specific target for your product/service? Time and time again, the response is the same ?I don?t want to limit my profits by only catering to a few.? Know Thy CompetitionBREAK FROM HO-HUM MARKETING ? IT?S TOO BORING!Once you break from ho-hum marketing, and learn to put your deeper beliefs and values into your promotion, a remarkable thing will happen: You will beat your competitors at every turn, attract precisely those clients who really need and appreciate the products or services your company provides, and have a really good time in your business. In other words ? once you know what your clients really value, and how you are different from your competitors then it?s an incredibly simple process to promote your company?s products or services. GoogSpy: Business Counter Intelligence for EveryoneSo, you want to know what your competitors are up to these days, or maybe you want to research a keyword campaign that will rank you at the top of the heap for whatever product or service you're selling? Meet GoogSpy, a special search engine that not only shows you what Google AdWords your competitors are buying, but it will display all of the search terms that rank them in the top 10, PLUS it even displays their top 25 competitors. Getting Personal ? Innovative Marketing for Small Business OwnersThe small business marketing strategy you can?t afford to missEveryone loves a story. Even if you don?t particularly like reading them chances are you love watching them, either on TV or at the movies. Imagine if your marketing literature was like a great story: people would read it from beginning to end for one thing (as opposed to just throwing it straight into the bin), and they?d be more likely to tell their friends about it, too. Your small business marketing could be famous! Well, maybe? Effective Marketing for Small BusinessesEffective marketing for the small business begins with market research Discover the Winning Marketing Strategy Secrets of Donald Trump Apprentice Wanna-besThe highly entertaining Donald Trump?s search for an apprentice turned into a hit reality TV show captured attention of millions of Americans and week after week delivered great insights into leadership, business and marketing savvy. How to Save Time and Achieve More by Creating High-Leverage Marketing AssetsThe single biggest, non-renewable asset you have is your time. There are only three things you can do with it: waste it, sell it, or invest it. As an entrepreneur or a service professional, what you do with your time acutely impacts how much money you can make. 11 Ways to Turnaround a Cash-Strapped Business or PracticeThis past weekend I received a disturbing message from a dear friend. His business wasn?t generating all the income he needed. He?s exhausted all savings, started depleting credit card reserves and badly needed money to pay this month?s mortgage... Ouch! I wish I knew sooner... How Architecture Rendering is Part of the ImpactCartoons have gone from celluloid to digital. Movies have gone from cinematography to computer graphics imaging. And architecture rendering has gone from pastels and paint pigments to fractals and figments. B2B Marketing Tips - Create an Interactive Online Experience for ClientsBusiness to business communications on the web are as stale as a piece of week old toast. The Lone Wolf is BlindWhen Advertising, it?s not always better to be the lone wolf. Direct Marketing Puts Information In The Buyer?s HandsDirect marketing is advertising from a manufacturer or front-end supplier directed to the ultimate consumer of a product or service. Another way of looking at direct marketing is selling to a consumer directly, whether is from a printed magazine campaign, TV or radio spot, or from a direct mail package. It means that salespeople are not physically moving your product; promotions are. Direct marketing is a simple approach but also can be useless if not done right. Increase Sales With Travel IncentivesToday?s business environment has changed dramatically over the past 10 years, it can be a tough task to make a sale. Just being aggressive doesn't cut it any longer. Sales skills alone aren't enough to compete when so many new products and services become everyday commodities. Consumers nowadays are being smart. You've got to distinctively separate your business from the competition and lead each of your prospects and customers to think, 'I would have to be a complete idiot to do business with anyone else... regardless of the price.' They are shopping for the best bargains and they all seem to want more than what they paid for. Every industry both online or offline needs a cutting-edge cost-effective powerful marketing tool that appeals to every kind of consumer. Customizing Booklets By Industry or By CompanyCustomizing booklets can be done by industry or by company.
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