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Eventually, the same old techniques get overused to the point that they become insufficient. Promotional Lanyards to Market Your Products and Services It has become fairly common place to see Id badges dangling from a persons neck on a short cord, and on the cord or small rope itself, is printed the name of a company, or a school or an event on it. When you spot one of these, you can be sure you're looking at a lanyard. How Simple, Small Changes Can Add Real Money To Your Pocket I want to share with you a story. This story happens everywhere and everyday in America . If you grasp the simple lesson from it, you can make more money each month without working harder or spending more. Bedroom Marketing Hopefully we are all adults here, so let's talk about sex for just a minute. No, I'm not talking about porn sites, I'm talking about taking a look at what I call 'Bedroom Marketing' and applying the same principles to Internet marketing. Strategic Internet Marketing I met Sue at a recent networking event. She is an author and speaker, and promotes her products by speaking at events and selling her products after the talks. Sue has a web site, whose primary purpose is to sell her products and make more people aware of her expertise. She isn't happy with the web site, though. "I have a great product, but I only had 2 sales in the last twelve months from the site. On the other hand, I can't keep enough inventory on hand for event sales! Something isn't right." So the coach in me had to ask a few questions and offer suggestions. "Tell me," I said, "how do you market your web site?" "Market?" she said. "I don't do much marketing. I have a great product, I am an accomplished author and well-known expert. People should be able to find me and buy from my web site." Signage for Mobile Car Wash Vehicles If you are in the mobile car wash business and you should be. Then you know that your clean work vehicles is your best piece of advertising. But what type of signage should you put on it? Your work vehicles will be very visible in the parking lots while you are working. It will be seen all day long as it is driven around town and when it is parked and you are working. The truck should be used as a sales tool. This brings us to the topic of signage on the van or truck. How can we sell car washes, recruit new customers and at the same time provide a proper image for our customers and the corporations where we clean cars at? Your Marketing Message Your message is first among your weapons in the battle of perceptions. Tips for Trade Show Rentals Trade show rentals allow you more flexibility and the opportunity to change your booth with every expo if you wish. You can rent nearly any booth components, from portable pop-ups to completely custom looks. How to Handle Jargon at Your Web Site - and Why If you sell a technical product or service, you probably know you have jargon at your web site - specialized terminology that the average person doesn't understand. While jargon does help you communicate precisely withpeers, it seriously gets in the way if potential and actualcustomers aren't as conversant with it as you are. Loan Officer Marketing ? How to Target the Right Agents Once there was a loan officer, who marketed his services to some Realtors®. His story went something like this... 7 Proven Tips To Market Your Cleaning Business Marketing your cleaning business is something that you will already have an idea about when you start your business plan. Nothing is better for an emerging cleaning business than a really good marketing strategy. This is when all of your research will work to your advantage. 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Below are some creative ways to increase your target markets by using your existing products and services you're selling right now. 15 Ways to Promote eLearning Programs Pre-note: In this article, teleclass is an example used toillustrate one type of eLearning market. The tips work thesame for other eLearning programs, including, but notlimited to, teleseminars and ecourses. Image is Key to Your Marketing Success In virtually any business first impressions are lasting impressions. Most people have heard this statement for years, and yet some people completely ignore the first impression they are conveying to potential customers or clients. No One Gives A Damn About Your Business. Unless You Give em A Reason To The good news is that there are thousands of people looking for what you offer. The bad news is that those people are extremely tough to attract not to mention that your very livelihood depends on it. It's a scary thought when you think about it. And many don't. Some are simply ignorant to the marketing realities. For others the expense and complexity associated with any kind of formal marketing effort is simply too intimidating. They rely souly on word-of-mouth. The fact is, word-of-mouth is great, fabulous, wonderful and not enough if you're serious about growing your business. Business Marketing For Consultants, Coaches, Speakers, and Trainers: How To Be Noticed and Trusted Business marketing is essential for professional services, such as consultants, coaches, speakers and trainers. Non-Profit Success Requires Ongoing Marketing In a crowded marketplace of ideas, it is important for non-profit organizations to establish a well-defined niche. While most non-profits are not selling products, they are selling their organization's mission, their ideas, their programs, and their services. In a world where everyone is inundated with information, a strong image is the key to community awareness. 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