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Marketing Information

Developing the Unique Selling Proposition


The ?Unique Selling Proposition? advertising campaign was developed by Reeves in 1961. Reeves proposed that marketers offer products different from their competitor? offerings by developing products that have a special formula, design, or feature. The product or service being marketed must be unique and important to the prospect. Finally, the USP can be an overt statement or implied through different marketing mechanisms.

50 Benefits Of Joint Venture Marketing


What Is A Joint Venture?

The Sweet Aroma of Highly Effective Marketing


Highly effective marketing is accomplished when your marketing materials and marketing strategy work together to reliably move your prospects through your sales process.

Are You Overlooking Your Hidden Profit Centers?


There are other names given to "Back-End Selling". You may think of it as follow through, or maybe VALUE added. Both are good terms. Let's take a quick look and see just how you can profit from this idea.

50 Unbelievable Benefits Of Joint Venture Marketing


What Is A Joint Venture?

Fertilizer For Your Grassroots Marketing


Looking for a great way to drive traffic to your business? No million dollar ad budget last time you checked? The solution may be to harness the power of grassroots marketing.

A Different Perspective On The No-Call List


The other day I received an e-mail from an internet marketer who was bemoaning the fact that calling people on the no-call list is now illegal and that puts such limits on marketing. He is far and away not the only one with that viewpoint; I find it almost everywhere I look. In fact, it is almost universal among marketers. You know what? I frankly don?t understand why they feel that way.

The Future of Marketing Part 1


It used to be if you were a small business, you were at a distinct disadvantage with your marketing compared to the bigger companies.

Future of Marketing Part 2


In Part 1, I discussed how traditional marketing is no longer working the way it used to. This is happening for a variety of reasons -- people have too many mass media choices, they're bombarded with way too many marketing messages, the Internet is adding accountability to advertising, etc.

Quiz: Where is Your Marketing Message?


Wondering if your marketing message is dancing in the spotlight right in front of your target market or is busy cowering by the punch table nowhere near your customer base? Take this quiz and find out.

7 Ways a Copywriter Can Help Your Business Succeed


Think you can?t afford to hire a copywriter? Think again. Here are seven ways a copywriter can contribute to the success of your business.

Marketing Quandaries


Being in a quandary prevents you from moving forward in developing and marketing your business. When we?re in a quandary, we are in a state of perplexity and doubt. We don?t know how to move forward to accomplish those things that are crucial to attracting clients and growing our business. One of the first things we need to recognize about being in a quandary is that we are, in fact, in one! There are a number of easy, simple things that you can start doing today to get yourself out of that place of being stuck.

Sowing and Growing Your Network


The N-word! We all know the value of networking and we feel we should be doing more of it. Unfortunately, for too many of us the very thought of attending an event where we have to mix and mingle with total strangers is enough to drive us into hiding until it's all over! What a pity we often force ourselves to go to a potentially great conference, but we're so busy worrying about the networking part that we forget to enjoy the event!

10 Surefire Ways to Add Sizzle to Your Brochures


Businesses rely on brochures as their front line in communicating their products or services. Yet according to Shannon Cherry, APR, many find them not as successful because they underestimate the skills and resources necessary to publish attractive and effective materials.

8 BIG Benefits To Selling Big Ticket Items


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