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Marketing InformationUsing a Marketing Calendar TemplateOwning a small business isn?t easy, especially if you are running it alone. Between moving products, taking orders, paying bills, and taking care of family, it is easy to lose track of everything you need to do. Using a calendar template to organize and manage your marketing strategy will ensure you don?t drop the ball with one of the most important parts of your business. You?re In Charge. Now What?For years now, you have been waiting patiently for that first opportunity to be put in charge of a group and show what you can do. It has finally happened. You are giddy with excitement and your head is full of ideas. You can?t wait to implement, create change, and leave your mark. Before you charge up the hill, possibly leaving everybody else behind, there?s something that you really need to handle first. Creating Customer ValueThe purpose of business is to create and retain a customer. 10 Steps to a Great NewsletterA newsletter can be a wonderful, economical way to communicate with prospects, customers, employees or distributors. Just follow these ten easy steps for newsletter success. Sage Advice from a Marketing Expert!An international hair-cutting chain opened a new store directly across the street from the small town?s only barbershop owned and operated by a man affectionately known to the locals as ?ol?Joe?. SMS for the Estate Agent - Targeted Marketing Tool, or Legal Minefield?Imagine having at your disposal a means to immediately inform house buyers that you have just the property they are looking for. Potential buyers have given their details and their preferences - imagine that you can send them this information no matter where they are or what they are doing, they can read it at a time that?s convenient and can act accordingly in their own time. Imagine that you can do this quickly and easily, in a matter of minutes, regardless of the number of recipients. How to Brief a Marketing AgencyA new client recently emailed us a brief here at Mano Design. It was very brief brief indeed. All it said was, "Can you write me some copy for a postcard?" Resisting the urge to write, "Dear Customers. Having a wonderful time - wish you were here. Love, The Client," we asked him for a more detailed brief and explained why it was necessary. Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid ThemThe key to great exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude of errors to occur. The following are 10 of the most common marketing mistakes that exhibitors often make. Learn to avoid them and you will increase your chances for a successful tradeshow. Reasons Why People Usually Dont Buy AgainThere are many psychological reasons why people will buyfrom the first time and why they do not buy from you again.There are books on many of these reasons. Many of thesereasons are totally out of your control. Marketing on the Cheap: Write? Right!!We all know the value of writing articles for promoting your website or online store. However, writing articles to promote your old-fashioned, traditional brick and mortar business has been around forever. Time for A Marketing Tune-upIf you have been in business any length of time, I can assure you that habits, not conscious thought, are guiding your marketing actions. Many business people are great optimists, or they probably wouldn?t have gotten into the game to begin with. They keep doing everything they?ve ever done in the hope that one day it will produce results. STOP! It?s time to get the brain back in the game! Effective Tips For TelemarketersI had a telemarketer call me recently. Here?s a rough transcript of the conversation. Educating Your CustomersOne of the biggest marketing mistakes businesses make today is failing to educate their prospects and customers about the unique advantages that are being offered to them. The cornerstone of any marketing plan should be to educate your customers. Laws of Marketing ? The 10 ImmutableMost marketers believe that anything is achievable if you are energetic, creative or determined enough. But laws of marketing follow laws of business, and if you violate them, you risk your marketing dollars. The conventional answer to all marketing questions is money, which is not true. Market Your IdentityOne of the most critical but overlooked parts of business success is using your identity. If you want to build a successful business you have to strike the word image from your vocabulary right from the start. Webster?s Dictionary defines image as an imitation or representation of a person or thing. On the other hand, identity is defined as, the condition or fact of being the same in all qualities.
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