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Marketing Information
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Marketing Strategy and Template for Independent Professionals Having a marketing strategy and marketing approach is very important. Thus, instead of recreating the wheel, here is a short, sweet, easy-to-understand marketing strategy template to help you place your ducks are in a row in designing your marketing strategy. Raise Your Income! How often do you sit around and wonder how to make more money and get more people to buy more from your company? It's one of the most basic problems every company faces. Moving a Business Relationship from Free to Fee: Power of Freebies - Part 2 In the last issue we looked at 5 reasons why giving stuff away is a great tactic for filling your pipeline. Spice It Up! Rib Festival Teaches Us About Product Value The Rib America Festival is a fun filled family event featuring award winning BBQ and live entertainment from national, regional and local talent. 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These tips will work whether you sell a product, a service or both. 1. Find the "second right answer." Roger von Oech talks about this in A Whack on the Side of the Head. Don't be content with the first good idea you come up with. Take the time to think of a second, or third or 50th idea. Quantity counts ? the more ideas you have to choose from, the more likely you'll discover an excellent or even a brilliant one. Remember, Thomas Edison discovered thousands of ways a light bulb didn't work. 2. Change the question. If you change the question, you're probably going to get a different answer. You say you want to sell more products? What if you changed the question to how can you make more money? Well, there are other ways to make more money than to sell more products ? maybe you lower the cost of making the product or you raise the price of the product. Now you suddenly have new avenues to explore rather than just going down the same tired path. 3. 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I've just been working on a project for a client to help him position his financial planning business and to determine who his key audiences are. Common traits and common media habits are a couple of the characteristics we uncovered. In this particular case, the audience was high net worth individuals who tend to be conservative, and who are not mainstream media lovers or consumers. When they do consume media, it tends to be conservative talk radio or FOX News. They trust opinions of friends and colleagues, not the media. So, advertising is not the way to reach them. We will launch a referral program and try to place the client's editorial material in business-oriented media and on local talk radio in his key markets. Also, we are implementing a speaker's bureau to get him in front of civic and professional groups. So, you can see how defining the audience using demographic, geographic and psychographic elements dictates our marketing approach from a tactical perspective. 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