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Marketing InformationMarketing to the Affluent - with WineWith its association to an affluent, sophisticated lifestyle, wine can make a good accompaniment when marketing to an affluent audience. However, I am not talking here about ordering expensive wine at a client diner. Wine can be used more creatively and productively to connect to this target audience. Plant a Seed and Watch Your Business GrowDo you have all the business you could possibly want or need? If you're like me, you're still growing your business. Marketing is an ongoing item on my agenda, and I'm always looking for new ways to market my services. Where do you begin the process of attracting more business? How do you get the ball rolling in the direction you want your business to be heading? Well, it's really simple. Start planting seeds! If you can start your garden growing this spring, why not start your business growing too? The Path To Your Prospects Wallet Begins At His HeartYou want your prospect to make the decision to buy your product or service. So you show him what you have to offer in your sales letter, web page, ad or commercial. You lay out the facts, and he comes to a rational decision based on them. Right? Beyond Fear And Greed: Emotions That SellFear and Greed. The stock-in-trade of sales. Appeal to them, and your success is assured. But isn?t there more to life than those two emotions? The A-Z of Exhibiting OverseasExhibiting overseas is one of the fastest and most cost effective ways to identify the best foreign markets for your products/services. International trade shows and fairs offer opportunities for multilateral contacts and business deals. They allow you to test your product?s export suitability; explore the strength and scope of your competition; and gain exposure to potential suppliers, in-country distributors and customers before making any sizable financial commitments. However, to effectively trade internationally, top management must commit to developing foreign markets. Making a Hit with Your Marketing CampaignConsidered a vital link in a show's promotional plan, direct marketing is vital only if it's done right. It's certainly not as simple as typing a letter, adding an address and stamp, and popping it in the mail. Direct marketing specialist Debbie Bermont, president of San Diego-based Source Communications, offers her golden rules for creating that vital, highly successful direct marketing campaign. 5 Tips to Help You Identify WHO To Market ToIf you have your own small business, it's important to decide exactly who you will be marketing your products or services to. After all, you probably don't have the time or the money to market to everyone. And even if you did, it is not recommended. Your Ultimate Competitive AdvantageThe biggest secret to success in business is to always maintain a competitive advantage in everything you do. One of the best ways to get and maintain a competitive advantage is to always make it as easier for your prospect or customer to say yes than to say no. The way you do this is by taking away the risk by offering a powerful guarantee. When you remove the risk for anyone who is deciding whether or not to do business with you, it results in a powerful advantage in your business success. Small Business Marketing; Abstract Philosophical DiscussionOur bodies work like our small businesses. They work best by word of mouth, networks, referrals, etc. The Internet also works this way to serve the most good thru networks, portals and referral links; of course the Internet could work better, but all in all we are well served by using such systems and we are most hurt when those systems are used against us. For instance a virus in the blood stream, an International Terrorist in an airliner, a drug dealer in your neighborhood or a computer virus which worms its way through your system doing its dirty deeds like the evil doers or an evolving organic virus on our bio-systems. Market Yourself as the ExpertAs a small business how do you compete with the big guys and their big budget advertising campaign? The big guys don't read this magazine so we can share these low budget yet high-impact marketing secrets with you. 20 Power Marketing TipsUse these powerful yet simple tips from the national best-seller, "Secrets of Power Marketing: Promote Brand You" - the first guide to personal marketing for non-marketers. Find the Goldmine Within Your BusinessDoing a current customer breakdown can help you find the goldmine within your business by determining who you should be targeting in your marketing efforts in the future. There is a goldmine right there and you may or may not see it?it?s your customer base! But is it all of them? No ? definitely not. Then what the heck am I talking about? Mailing Lists ? Keeping it SimpleThe right direct mailing list targets people who want your product or service. You Cannot - Not MarketEverything you do - or don't do sends a message and marketing is about sending messages. You can market well or you can market poorly, but you cannot - not market! Unleash the Powerful Promoter WithinDear Friend,
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