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Marketing Information
Testimonials - FREE Quality Advertising FOR YOU!
Every business person who has any kind of product or service, and the merest
beginning of marketing sense, invites TESTIMONIALS.
These might be called "reviews" or "peer reviews" or "customer comments" but
they are all testimonials - a third party endorsement as to the merits of a
product which helps another potential customer decide whether they wish to
engage with this product or service.
Customer testimonials are a wonderful thing for the merchant/marketer, because
customers often pick up on benefits the marketer hadn't thought of, and their
use of personal words and phrasings can bring the product/service to life in a
whole new way.
Whenever I am asked by someone to submit a testimonial, I am always delighted.
If I like the product or the person involved, this is a wonderful opportunity
for me to pay back in kind whenever I can.
Because I always heed a call and have written many reviews and testimonials, I
learned that there are AMAZING BENEFITS in testimonials - you actually get much,
much more that you give on this occasion!
Here's what YOU get out of it:
Making More With Existing Clients
Have you ever put on a jacket you haven?t worn in a while and found a twenty-dollar bill in one of the pockets? You'd forgotten all about it, so discovering it is like getting a gift. If you've been in business for a year or longer, you may have gifts in forgotten pockets ? sources of additional revenue waiting to be discovered and tapped.
Business Cards and Business Etiquette
One of the very basic conditions of being a successful businessman is to get people (your existing or prospective customers) to like you and a very basic requirement for being liked by people is to have proper business etiquette. We all like to be in companionship of well-cultured people and etiquette is one of the most important components of culture.
Collecting Customer Data The Easy Way
Market research is a critical component of any marketing strategy. There are many expensive sources of customer information available today. But, if you don?t have a large marketing budget for market research, what can you do? There a four easy and inexpensive ways to gather marketing data by using your existing customer base.
Chamber Of Commerce Meetings
If you run a small business you should be a member of the local chamber of commerce. Most cities which 50,000 people in them have 5000 small businesses. Yet these same cities only have 500-1000 people in their chambers of commerce. There are many reasons for this. Some say it is a huge expense, which is somewhat short sided because you will get a good return on your chamber membership business thru additional steady and loyal customers. Others negative comments might be, they never do anything for me. This to is an incorrect perspective in that you only get out what you put in or as JFK said, Ask not what your country can do for you. If you are a member of the chamber of commerce then you have an advantage over the 80 to 90 percent of the businesses who are not. If you participate you have another 80% advantage over other members who do not participate.
Data Map Charting for Mobile Businesses
As we study the demographic regional variations for small service businesses we see many things. Let us take a mobile auto detailing business and break down the data and look at what drives sales and growth. We must search for areas with similar demographics in any new territory whether we are putting in one unit of one single unit owner operator or many units to blanket a region. Proper data mapping helps and if done right it eliminates risks and saves lots of time, not to mention hard earned marketing dollars. We are talking about very specific demographic when we break down our needs for particular mobile business and then into a micro sector of the larger automotive aftermarket services industry such as mobile auto detailing. Let us look at a few of the data sets which are readily available and worthy of mention to our business study:
Census Data Mapping for Small Business
When studying the demographics of an area for a business venture or expansion you need to not only understand all the data, but what it means to your individual business model. Census data and Census projection charting for MSDA?s has become very accurate over the years. One company that uses ESRI?s ARC Info has data, which it sells called Tiger Files (Census Blocks). This is data by 650 household areas. Tiger files are the estimated growth of regression of an area based on the previous trends and generally is fairly accurate out about five years. This is extremely beneficial for business planning. Many things can in fact happen in five years such as BRAC military base closing, large factory closing, natural disaster or new trend impeding the projected trends. Generally however the data is very accurate at 2 to 3 years and pretty accurate at 4 to 5 years out. Since all other government and easy to get demographic data can be pin pointed in an area on a map with boundaries such as:
How to Manage Your Marketing Mix
Here's the deal: advertisement is not marketing. It's like sayingyou want to have a garden, but you're only willing to plant theflowers. Forget about watering, fertilizer, good soil, weeding andsunshine. You don't need them, right?
5 Print Ad Essentials!
Writing an effective print ad, particularly a classified advertisement, requires that you remember five essential points. Failure to implement these points correctly can cost you much in the way of time lost and a sale missed.
CRM System: Give Meaning to Your Data
A customer relationship system (CRM) system uses technologically-driven strategies to assess customer needs and buying behavior. This allows businesses to market their products and services more effectively. The ever-increasing level of technology available to a CRM system can, however, provide an overwhelming amount of information to a company, not all of it useful. Large corporations compile enough data in their ?data warehouses? each day to occupy a team of marketing analysts for a lifetime. In fact, ?data mining,? a relatively recent term coined by marketers and data analysts, was coined from the attempts to sift sales trends and associations out of the mountainous volume of data constantly pouring into a company.
Stay in Touch with Leads and Get More Closes
How many leads have come into your business since the beginning of time that never closed? That is a salient question. Who knows how many, but I bet there are a lot.
Marketing With Brochures
With the explosion of the internet and online businesses many business owners forget how important it is to market offline as well. One of the main pieces in your company?s marketing should be a brochure. You should have a brochure for your online and offline marketing.
Marketing To Women
Recent studies concerning the ?new world of women? have been released. Some of the major findings may be surprising to you (less so if you are a woman). Today's woman is so busy, her life is full. She doesn?t have enough time for herself. She certainly doesn?t have a lot of time for your marketing message. So what do you need to do to reach her?
The Secret to 100% Success With Your Marketing
There?s a secret to marketing, which is so simple, yet so effective once you learn it and apply it, you?ll be amazed at the great results you can produce. This secret will prevent you from failing with your marketing pieces.
The 3 Unknown Steps of Marketing Success
To be your own marketing expert you first need to know where to begin. It's no good learning how to be a good copywriter, if you don't know what medium is best to promote your work through.
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