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Public Relations InformationP.R. Strategies for Professional Service ProvidersPromotion for Professional Services Providers requires a different approach than for other types of business people. Here?s why: Television Reporters - Questions to Ask Before Agreeing to an InterviewPrior to a TV interview it is guaranteed the journalist involved will spend time preparing, writing down questions or goals for the interview either quickly or more in-depth as well as conducting some background research. As the interview subject it is important to undergo a similar preparation process to make the most out of your media opportunity.By asking your own question you are able to perform at your best and be prepared for the interview. So, How Do I Answer That?How you answer questions depends on many factors. Example what type of situation is it. Are you working with your colleague or talking with your boss. Are you doing an interview with the media or announcing a breakthrough with your business. Making Your Own NewsGetting a press release published in a newspaper or magazines can be one of the best ways to publicize your business. First, though, you need a good story ? and that can be the hard part. The Press Release Method to Get Great PublicityIf you have had any experience in public relations or marketing, you probably know how well press releases can work. There are many, many companies who have increased sales by 100%-300% in a matter of months simply through using press releases. Getting Traffic Through PublicityIf your reading this, you must be online and most likely have a website. You must also be interested in making money from this website, but there is only one way you can do that- traffic and lots of it. Advertising and Community Relations -- Get the Best of Both WorldsHave you ever noticed that in communities without big universities, high school sports take on an even bigger importance? Speaking to the PressIf you get the hang of speaking to the press and you can establish a few good relationships, their contacts and outreach can be extremely beneficial to the marketing of your organization. Promoting Your Website Through a Press ReleaseHave you ever gotten one of those letters from your localproperty tax appraiser, informing you that your tax bill isgoing up about 20 percent? How to Stay Composed During Contentious TV InterviewsNOTE: Brad Phillips was a Producer for CNN's The Capital Gang from 2000-2001. Media Relations: When Google Got GoogledBefore meeting my soon-to-be-wife for the first time, I ?Googled? her. Google, with its amazing alacrity, turned up several documents in less than a second. Ten Media Crisis TipsNo comment. These are probably the two most damaging words in the English language to the reputation of a professional, business or organization. While positive publicity is always wanted, what happens when bad publicity comes your way? Transparency in Online TransactionsIn these days of every increasing demand and competition, there is a considerable choice available to the cautious consumer. People have the choice of various types of media, if they are looking to shop for any particular product. How to Get a Story About You or Your Business in USA TodayI am often asked by clients to target USA Today for media coverage, and with good reason: USA Today coverage can have a significant impact on businesses and organizations.Here?s why: Media Relations - Ten Essential Tips to Use The Media to Market Your BusinessIn the 'Age of Scepticism' gaining media coverage is one way of cutting through the ever increasing noise to get your message across.
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