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Public Relations Information
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Are You Dissing Public Relations If you leave a star player sitting on the bench, you could be the loser. The Truth About Public Relations The truth is, you CAN attract the support of those external audiences whose behaviors have the most effect on your enterprise. But you must do it by first achieving the positive changes you need in their perceptions and, thus, behaviors. Managers Who Leave PR to Others You're a business, non-profit or association manager who needs to achieve your organizational objectives on schedule. Since public relations should be helping you do just that, why leave it wholly in the hands of others? A Company That Doesnt Need Public Relations? Really? You mean there are NO perceptions and behaviors peculiar to that company's outside audiences that would help or hinder it in the pursuit of its objectives? Press Releases for Every Occasion To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. 10 Secrets to Free Publicity Public relations is popular because it is very cost-effective and it works. If you send out one press release, for example, and it gets into print, it could generate more interest in your product or service. Five Great News Stories You?re Sitting On Right Now Smaller companies don't always have the budget - or inclination - to retain a PR hotshot to tell the world about their business success, but that doesn't mean they aren't a ready source of news. Forget The Story Youre Promoting ? Heres What Journalists Really Want From PR People Although it seems less common these days, there are still a fair number of us public relations practitioners who enter the business by crossing over from the journalist's side of the notebook. What You Dont Know About PR Can Hurt You And hurt bad if you are a business, non-profit or associationmanager. Especially when you rely too heavily on tactics like special events, brochures and press releases to get your money's worth. Managers: Paying for PR-Lite? As a business, non-profit or association manager, your public relations expenditure may give you names in the newspaper or product plugs on radio. But what about key stakeholder behavior change ? the kind that leads directly to achieving your managerial objectives? So Whats Wrong With Strategic? Some folks see the word "strategic" as a needlessly tiresome and complicated notion. But anything that shows you how to get from here to there IS strategic, and something we all need. How PR Makes a Managers Life Easier Things are pleasant for many business, non-profit or association managers when their public relations people deliver newspaper and talk show mentions, informative brochures and videos, and special events that attract a lot of people. Meet The Media Although media relations is not all there is to PR, it is a darned good, low cost way to spread the word. So here are a few media contacts to help you out. A Simple Formula for Success Leaders in the business world need public relations big time, and they show it every day. Why Good PR Warrants Your Attention Because good public relations can alter individual perception and lead to changed behaviors among key outside audiences. And that can help business, non-profit and association managers achieve their managerial objectives. How to Get Some of Paris Hilton?s TV Time When your book is mentioned on television, sales go up. Immediately people start looking in book stores and on the internet to find out how to buy it. The more people hear about it, the more they want the book. When several shows are talking about the book, it become a best seller. Look at the success of Oprah's Book club, The Today Show's Book Clubs and all the other shows that feature a writer and their book. Sometimes the writer is interviewed but sometimes the writer doesn't even have to be on the show in order to sell books. It made Mark Victor Hansen, the Chicken Soup book author multi- millions. They have published over 85 books. Take the High Ground With Quality PR Quality public relations does something positive for business, non-profit and association managers about the behaviors of the key external "publics" that most affect their operations. In other words, it alters individual perception that leads to changed behaviors among theirreally important outside audiences. How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them How to write a press release that generates free publicity is a great skill to have. Media Relations: Should You Pay For News Coverage? Dear New York Times: Getting to Know Your Local City Council Members The easiest way to meet city council members is to meet them at an event. Usually city council members have a phone number that is listed. Many will not ever answer the phone, but events they must be cordial and open to all. Explain who you are and your business and thank them for some endeavor they feel strongly about in the city. If they are too busy to talk with, then make friends with everyone who talks to them and make sure they get a business card too.
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