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Public Relations Information

Can Your PR Game Plan be Salvaged?


If, as is often the case, you are preoccupied with comm-unications tactics instead of working a plan to actively pursue those outside audience behaviors that stop you from achieving your objectives, the answer is yes.

Dont Get Eaten Alive!


If you don't have a grip on public relations, how your most important outside audiences behave really CAN eat you alive.

Dont Waste Money on Public Relations


Demand that it pull its own weight in your boat by working to create, change or reinforce how your organization is perceived by those vital, external audiences, those groups of people who REALLY affect your business the most.

PR and the Small Matter of Results


As a business, non-profit and association manager, how satisfied are you when the public relations people assigned to your unit spend the bulk of their time on someone's favorite special event, brochures, press releases and talk-show mentions?

Media Relations: When Numbers Lie


NUMBERS, NUMBERS EVERYWHERE

Media Training: Why Nobodys Listening to You


SORRY?WERE YOU SAYING SOMETHING?

Take the High Ground With Quality PR


Quality public relations does something positive for business, non-profit and association managers about the behaviors of the key external ?publics? that most affect their operations. In other words, it alters individual perception that leads to changed behaviors among theirreally important outside audiences.

Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?


When you should send samples with your press release:

Talk Radio Success


You do not have to hire a publicist or advertise through a booking service to promote your books on talk radio. My friend Stephen Schochet and I have been scheduling our own radio appearances for several years. Working independently, we have, between us, logged over 1,000 interviews, and we continue to sell our books, CDs, and audiotapes year in and year out.

Are You Newsworthy?


Non-news professionals often have a hard time understanding why their ENORMOUS news announcement, creates barely a ripple in the media.

The Press Pack Is Chasing You - Give Them Room


There?s good news for public relations execs, marketingprofessionals and even one-man-band entrepreneurs: journalistsare surfing your sites looking for news.

Just What Kind of PR Matters to You?


Parties, videos, booklets and column plugs?

Which PR? Judge for Yourself


You are a senior business, non-profit or association manager.So, chances are you call the shots for your department, division or subsidiary.

How to Get PR


There is a process for successfully getting publicity about your business or organization. Publicity is no great mystery, just a thorough and strategic sales job. You are selling content to a publication or website who needs it to entice their readers. No publicist can guarantee a publication will print stories about your company because the publisher or editor ultimately controls the content of a publication. However, here is the method we recommend:

Public Relations


The wind of changes...

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