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When Managers Play the PR Card The payoff for business, non-profit or association managers can be a real assist towards meeting their department, division or subsidiary objectives. How to Get Some of Paris Hilton?s TV Time When your book is mentioned on television, sales go up. Immediately people start looking in book stores and on the internet to find out how to buy it. The more people hear about it, the more they want the book. When several shows are talking about the book, it become a best seller. Look at the success of Oprah's Book club, The Today Show's Book Clubs and all the other shows that feature a writer and their book. Sometimes the writer is interviewed but sometimes the writer doesn't even have to be on the show in order to sell books. It made Mark Victor Hansen, the Chicken Soup book author multi- millions. They have published over 85 books. Sound Like Your Situation? What a shame! Potentially productive public relations people resting on their oars in a large organization. Just kind of tinkering with tactics and leaving target audience perceptions (and behaviors) to pretty much do their own thing. How To Get FREE Publicity Whenever You Want ! What you are about to read is a step by step guide to getting FREE publicity. Simply, this is advertising that costs nothing, yet can bring in regular and substantial orders for your products and services. Asian Media Relations: Increase Your Profile and Image in China China's media is booming creating opportunities for marketing-savvy businesses. But many companies have little understanding of how to harness the power of the media in the world's most populous country. Killer Press Kits - Press Kits That Demand Attention So, you've had your book published or you've gone the self-published route, but what do you do now? Smashing the Myth of the Press Release A musician spends years honing his craft. He writes world-classsongs and performs them in a manner that moves his listeners totears. He records a demo tape and sends it to record labels. Hegets a contract and becomes rich, famous and adored. Can Small PR Firms Deliver Huge Results? They can when they invest in the basics. The best of them obviously rely on some form of public relations fundamental premise to produce winners across business environments from rockets and orange juice to product recalls and indicted CEOs. Marketing-Minded Financial Planners: Get Free Publicity by Choosing the Right Outlets Sure, any publicity is good. But don't invest time and effort to be in "Lucky: The Magazine for Shopping" if your major topic is planning for college. Go where your market is! Where is the Best PR Value? Wherever the fundamental premise of public relations is practiced. Want to Light a Fire Under Your PR? Yes? Then do something positive about the behaviors of those important external audiences of yours that MOST affect your operation. Custom Reasons for Custom Publishing Once considered the stepchild of the publishing industry, custom publishing now claims a legitimate slice of the B-to-B MarCom pie. How To Share Your Success Story Without Sounding Like You Are Bragging A great way to celebrate your achievements and capitalize on your successes is to share them with your clients, members, community leaders, and other influential decisionmakers. But how can you do that without sounding like you are bragging? Five Publicity Buckets For Marketing-Minded Financial Planners Maybe you've seen another financial planner on TV, and thought, "Hey, I'm just as good as she. Why didn't the press pick me?" Driving Near School Buses in Company Vehicles School Buses Publicity - How to Write a Headline That Will Garner Free Publicity Taking your ad and turning it into paragraph-style prose is not a press release ? chances are it will only lead the publisher to call and invite you to run it as a paid ad. A press release is for news or for information about a topic the audience needs to know. Managers and PR Genius The real public relations geniuses might be managers. You know, managers who pursue their objectives by reaching, persuading and moving those outside audiences whose behavior most affect their organizations, to actions those managers desire. PR Where it Matters Most What's more crucial to the success of a business, non-profit or association than its most important outside audiences and stakeholders? Business - How to Build it Using the Media Have you ever noticed that when someone is interviewed onradio, television or in the newspapers about a particularsubject, it tends to be the same people? You may even besaying - "Why don't they ever ask me?" Does Your Small Business Have a Grooming Policy? They say that image is everything and some of us have seen it all. Have you ever went into a store and just could not believe what you were seeing behind the counter? Is that a real human? Without trying to make the world into a civilization like the "Borg" there are a few things you need to think about in your small business. You need a grooming policy; one, which allows for individualism to a point but conveys confidence to the consumer. |
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