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Public Relations Information
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Ten Media Crisis Tips No comment. These are probably the two most damaging words in the English language to the reputation of a professional, business or organization. While positive publicity is always wanted, what happens when bad publicity comes your way? Television Reporters - Questions to Ask Before Agreeing to an Interview Prior to a TV interview it is guaranteed the journalist involved will spend time preparing, writing down questions or goals for the interview either quickly or more in-depth as well as conducting some background research. As the interview subject it is important to undergo a similar preparation process to make the most out of your media opportunity.By asking your own question you are able to perform at your best and be prepared for the interview. Dont Put Up With Junk PR In public relations, "junk" is more about attitude and lack of understanding than a measure of quality. Internet Etiquette for Business Success You're trying to recruit a downline into your program, you've tried every trick in the book, and no one is signing up. Is there a sign on your back that says you've got the plague? Maybe you're lacking in internet etiquette. A PR Surprise for Managers For those business, non-profit and association managers committed to PR tactics like radio and newspaper plugs, it can come as a surprise to discover where public relations value REALLY lies. A New Idea For Venture Capitalists Obviously, it hurts when a promising business project you backed financially goes down the tube. Managers, Got a Grip on Your PR? What are you trying to do with your business, non-profit or association public relations program? Get a little publicity for a service or product? Or, perhaps, you're doing what you really should do, persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to the success of your department, division or subsidiary. Five Great News Stories You?re Sitting On Right Now Smaller companies don't always have the budget - or inclination - to retain a PR hotshot to tell the world about their business success, but that doesn't mean they aren't a ready source of news. Write Press Releases That Dazzle When a reporter is wowed, intrigued, surprised or captivated by your press release, you can be pretty sure you'll get some media coverage. And for most businesses, positive media coverage is worth its weight in gold. The bad news: Although truckloads of news releases fill reporters' inboxes every day, few of them are dazzling, or even interesting. The Art Of Persuasive Pitching Media placement is an art. Practicing it often requires as much attention to approach and style as it does to the focus of your story. While it's important to know how to use creative formatting techniques that can enhance editorial reception to a story (see article, "Using Publicity As A Creative Marketing Tool") publicists can benefit from mastering some useful tips prior to approaching, by e-mail, snail mail or phone, the keepers of the media gate.Some Basic Assumptions: Do You Have an Exclusive Market Segment? You do if you're a business, non-profit or associationmanager with important external stakeholders whose behaviors affect your department, division or subsidiary the most. The Ratings are Coming Small businesses have always known the importance of word of mouth. Many successful businesses have been built on word of mouth referrals, and many have been killed by bad word of mouth. How to Write News Releases that Get Noticed What do you do with junk mail? Are you like me? I toss this stuff without opening it ? unless I see some benefit. Publication editors do the same. They toss news releases that don't demonstrate a benefit to their audience. Put Yourself in the Reporters Shoes Imagine you're the technology reporter at a daily newspaper. You learn that a new computer virus is making the rounds on the Net and you find that it has shut down three local banks within the past few hours. You're desperately searching for information on the virus, names and phone numbers of experts who can tell you about it, ways to prevent the virus from spreading, how to eradicate the virus and repair the damage to computers, and a spokesperson from at least one of the banks so you can get a quote for your article -- all before 5 PM so you can write the story that will appear on tomorrow's front page. Whew! Do You Have A Press Package? How do you make a friend of the media? A press package can go a long way in helping you deal with the media. It allows you to have everything you need handy. When Managers Play the PR Card The payoff for business, non-profit or association managers can be a real assist towards meeting their department, division or subsidiary objectives. How To Get Radio-Active PR For Your Non-Profit Cause-Part One "We are in the communications business, the business of conveying messages to the human brain," said the late David Sarnoff, founder and president of RCA. "No man is wise enough to know which avenue to the brain is best. Therefore, the sensible idea is to make all avenues available for carrying the message." How to Take Advantage of Public Relations Decide once and for all to do something about those outside audiences whose behaviors affect your organization the most. Right PR Empowers a Manager Business, non-profit and association managers are in a stronger position to succeed when they use their public relations resources in a way that alters individual perception leading to changed external stakeholder behavior. How PR Helps Fiercely Competitive Managers Fiercely combative business, non-profit and association managers use every PR weapon they can lay their hands on. Which means they employ strategic, rapid-fire print and broadcast tactics every day of their business lives.
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