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Public Relations Information
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Publicity - What to Say to a Reporter You can have dozens of marvelous ideas to get free publicity, but nothing will happen unless you pick up the phone and call a reporter. How to Write a Media Release That Wins You Coverage & Exposure The Today show? The New York Times? Vanity Fair? What's your dream hit? While nothing inspires more fear and trepidation in public relations professionals than media relations, it doesn't have to be complicated. There are 2 keys to a press release... the Headline and making sure it doesn't sound like an advertisement, but more like it is news.A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed to transmit news about books, products, and people. Don't forget that real live people, editors and producers, must pull the release from the fax machine and be motivated to read it. Leveraging Media Coverage - Your Tool For Business Growth Media relations, simply put, is the business of building and growing reputations. One of the strengths of media coverage is that its free and gives great credibility because it is written by a third party, namely a journalist. But media relations does not simply end with an interview or article published. It is important to then use this media coverage to create opportunity for your business. PR: Lets Talk Fundamentals How much more fundamental can you get than this? As a business, non-profit or association manager, if you don't get your most important outside audiences on your side, you will fail. The Press Release is Dead (Now Will Somebody Please Tell the Clients?) In competing for a piece of business not too long ago, my PR firm was asked to supply three samples each of recent clips, bylined articles we'd authored for clients, and press releases. 10 Tips to Give Your Press Release The Edge It Needs to Make the News Writing a press (or media) release is quite an art (and a science) but don't let that scare you. Here are 10 tips to point you in the right direction... Why Not Juice-Up Your PR? Say, from tactics like special events, brochures and press releases to a public relations effort more in keeping with the challenges you face as a business, non-profit or association manager? Effective Media Relations ? You Won?t be Talking to the Media Without It! The media's role is to package and spread news, current affairs and public interest information to the public. They have great power to shape and influence public opinion, to target and exploit audience reactions, emotions and opinions. How to Make A Great Press Kit ? A Musicians Guide As an owner of an independent record label, I often get asked how to put together a great press kit. I have found that young musicians understand their music, but are often intimidated by the marketing end of the business. In this article I will help you figure out how to position yourself, whether you are a Latin female vocalist building her base, or an upstart garage band just looking for a break. The Medias Muscle: Make it Work for You The least expensive, most effective way for you to promote your product is through media coverage. Reporters are excellent communicators. They can often tell your story better than you can. They also have the attention of the public. PR: Lets Cut to the Chase If your key ? that's KEY ? outside audiences don't exhibit the kind of behaviors that lead to results like these, you need to take a closer look at your public relations effort. Anxious About Your Public Relations? Shooting from the hip always creates anxiety. Publicity: Nailing a Media Interview, Part II (Crisis Management) We'd all like reporters to ask us about our career successes and personal triumphs-heck, we'd all like anyone to ask us about those. But reporters must look out for their clients, the reading public. Think about it from your own perspective as an investor-when you read a story about a company, you want to know that the reporter has asked difficult questions, not just relied on the PR hype. PR: Your 500 Pound Gorilla What else, for goodness sake, could you as a business, non-profit or association manager, call a heavy-duty helper who does something REALLY positive about the behaviors of those outside audiences of yours that most affect your organization? Creating Event Magic through Planned Video Production Once upon a time, there was a young, stressed out corporate events planner called Tanya. She was organising a large-scale event for her firm's biggest client. A Natural Phenomenon? Really? Sure. What else do you call a human discipline whose very nature is firmly rooted in the principle that people act on their own perception of the facts. Then goes on to create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization? Whats Stopping You From Getting Publicity? When I talk with business people, they tend to believe if they offer good service, they will automatically get "noticed". The Ultimate PR Edge: Getting Reporters To Open Your E-Mails You know that getting publicity is vital to the health of yourbusiness. You probably also know that e-mail is the way mostpublicity seekers get in touch with reporters to score thatprecious coverage. Here's what you don't know: The vastmajority of e-mails sent to journalists never get read. A Winning Public Relations Game Plan You want to sell your products or services, and that means good money management, top quality products or services, and hard work on your part. But, for REAL success, the icing on the cake is public relations. Can Your PR Game Plan be Salvaged? If, as is often the case, you are preoccupied with comm-unications tactics instead of working a plan to actively pursue those outside audience behaviors that stop you from achieving your objectives, the answer is yes.
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