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Public Relations Information
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How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three FIVE WAYS TO GET ON THE RADIO Business Growth for Financial Planners in Five Easy Steps Attracting new business: sometimes it happens by luck, sometimes by referral. Trouble is, "sometimes" just isn't often enough. Is This Any Way to Run Your PR? You bet! Publicity - The Right Media Person to Call for Free Publicity You won't accomplish much if you call the gas company to ask about your cable bill. Make sure that when you call about your story that the reporter you are contacting is the right person. Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity One big mistake that many marketing-minded financial planners make when contacting the media is to drop what's called an "information dump." Best Approach For Free Advertisement Product/service publicity is the superhighway to business success everyone dreams. Then imagine having your product/service written on newspapers, trade publications, aired on radio and viewed on television absolutely for free!!! That's going to skyrocket your profit target only if you know how to use the best method of getting free publicity. Creating Your Online News Room: How To Build a Site The Media Will Love From time to time, people ask me how public relations has changedduring the two decades in which I've been seeking publicity. Myanswer: technology. Twenty years ago, the fax machine was anewfangled novelty. Our primary means of communicating withjournalists was the telephone and the US Mail. The advent of e-mail and the web has made life easier in many regards and tougherin others - namely, thanks to hordes of clowns with money makingschemes and software that "blasts" press releasesindiscriminately to reporters, it's become very hard to get youre-mails through to spam-weary reporters. Its CNN! They Want To Talk To You! Being invited to appear on radio and television used to be reserved for top company executives and spokespersons. Until quite recently, the chance of being invited to make a media appearance was extremely small, even for the highest echelon. Today, almost anyone in responsible positions could be called on to interview. Write Press Releases That Dazzle When a reporter is wowed, intrigued, surprised or captivated by your press release, you can be pretty sure you'll get some media coverage. And for most businesses, positive media coverage is worth its weight in gold. The bad news: Although truckloads of news releases fill reporters' inboxes every day, few of them are dazzling, or even interesting. Making the News - Tips from A News Journalist What makes a good media release and how do you engage the media with your story idea? How do you pitch stories to the media, especially hard-nosed news hounds who can sniff out a 'puff piece' a mile away? A Company That Doesnt Need Public Relations? Really? You mean there are NO perceptions and behaviors peculiar to that company's outside audiences that would help or hinder it in the pursuit of its objectives? How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now Public Relations (or P.R.) is a wonderful, yet often overlooked marketing tool. P.R. is an intangible ? making it a tough sell for many P.R. professionals. It is our job to sell the concept and show the client how it will enhance marketing efforts and, in many cases, replace costly or one-off advertising. Public relations is just that ? relating to the public. Every outward communication should be carefully executed and the mission of the company should never be compromised. How do your customers find you? How does the public perceive your business? These points can be incorporated into a P.R. strategy that maintains consistent messages to your customers, thereby keeping your company top of mind and, in turn, growing your business. 24 Killer Press Release Secrets 1. Your press release should sound like news, not an ad. Ramp Up Your Newsletter to Build a Strong Business To survive in business, you've got to focus your attention on the areas that will guarantee you success. Your clients are your greatest asset. Taking the time to educate them and connect with them will pay big dividends over the long haul. There are lots of ways to spend your marketing dollars. But I've found that the number one most effective marketing tool around is a newsletter. This is the perfect time of year to fine tune - or develop - yours. Publicity for Financial Planners--Eight Tips For Success Individual financial planners can outscore bigger competitors and gain market share with publicity. The key to doing it well: don't mimic the big guys and gals. Do it smartly, but on your scale. How? Here are eight rules: Levines Laws For Pitching With Panache Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting Your Charity, Nonprofit Organization, Or Fund Raising Event" Writing a Press Release: How to Write Quotes Ideally, you will have two types of quotes in your press release. A quote from yourself is mandatory. To give your release extra impact, get a quote from a third-party. Managers: Why PR is SO Key When outside audiences important to your operation do not understand what you are all about or, worse, harbor misconceptions, inaccuracies, untruths and false assumptions about you, you are likely to suffer negative, key audience behaviors that can prevent you from achieving your operating objectives. A New Idea For Venture Capitalists Obviously, it hurts when a promising business project you backed financially goes down the tube. CD ROM Business Cards Created properly, an extremely effective marketing tool.
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