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Public Relations Information
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Managers, Start Your PR There'll never be a better time for a manager working for a business, non-profit or association to ask this question: "Am I getting the public relations results I'm paying for -- the really important external audience behaviors I need to achieve my department, division or subsidiary objectives?" Media Training: Three Reasons to (Almost) Always Stay On-The-Record The words are pop culture heroes. Dont Pay for Radio Interviews It used to be that all you had to do was pitch a great idea with a clever hook, and you'd be booked as a guest on a half-hour radio show. All You Need to Know About Press Release Writing and Distribution Before you even think about writing a press release, there are a few things you need to know about the media. Here's the first - and most important - of them: Killing Them Softly The world has woken up to ethical issues in corporate governance & accounting practices. Corporate heads that were not guillotined were forced hang their heads in retrospective shame. The heads that fell were the victimizers, and the axe that fell, fell too late, and the punishment received, was way too little compared to the suffering, pain and financial losses that the organizations' stakeholders suffered. Trust of millions of investors was lost overnight. Managers Who Leave PR to Others You're a business, non-profit or association manager who needs to achieve your organizational objectives on schedule. Since public relations should be helping you do just that, why leave it wholly in the hands of others? How About MANAGING Your Own PR? It's one thing for a senior manager to approve story angles for the publicity folks to use in shopping around for print and broadcast placements. Not an especially large amount of managing needed there. Publicity: Polls and Surveys Are a Great Path Free Publicity When I search Google News for "surveys," I get nearly 50,000 results. 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Here are some of the best tips I've gotten from media representatives about getting your story in the news. How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three FIVE WAYS TO GET ON THE RADIO Why PR is an Engine for Economic Growth Business, non-profit and association managers committing their public relations resources to (1) doing something about the behaviors of those important outside audiences that most affect their operation, (2) creating the kind of external stakeholder behavior change that leads directly to achieving their managerial objectives, and (3) doing so by persuading those key outside folks to their way of thinking by helping to move them to take actions that allow their department, division or subsidiary to succeed ? greatly increase the chances of success for their operation. Is This Any Way to Run Your PR? You bet! Using Media and PR to Your Advantage. Lights...camera...ACTION. 10 Secrets to Get Your Press Release Noticed It's difficult enough running the day-to-day aspects of a business, let alone trying to drum up new business as you go. But according to Shannon Cherry, APR, even if you have additional staff helping to get the word out about your products and services, location and prices, delivery and sales support, news releases can make your company grow faster. Do You Have A Press Package? How do you make a friend of the media? A press package can go a long way in helping you deal with the media. It allows you to have everything you need handy. Company Dress Codes for Small Business; Shorts and Pants Most small businesses have logo'ed shirts, usually polo shirts with logos, this is typical in American Business. But many small businesses either do not have a dress code for pants and shorts or they have one, but rarely enforce it. 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