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Public Relations InformationGet Write To ItThe toughest thing about writing a news release is getting started. But writing doesn't have to be hard. Here are a few tips and tricks to help you beat writer's block. Publicity: The Best Things In Life Are... FREEE!One portion of your marketing plan that you probably don't think about enough is "free publicity". Media Relations: Making Your Story More NewsworthyDuring my career as the head of media relations for the world?s second largest environmental group, I regularly heard a common refrain from the scientists who so desperately wanted press attention for their projects. ?But my project is so important," they?d say, expecting that was enough to crack the evening news. Media Relations: Ending the Press Release CrutchWhen most people think of media relations, they think of press releases. To be sure, writing and distributing them is one of the most important parts of the job. But press releases may be the most overused tool in the media professional?s arsenal to the detriment of other tools that might have greater results. Media Relations: How We Landed on the Wall Street Journals Front PageMedia relations is a great profession. Media Training: Three Reasons to (Almost) Always Stay On-The-RecordThe words are pop culture heroes. Rise of the Creative ClassThe fast changing dynamics of the world economy is forcing organizations to fundamentally rethink the manner in which they have been communicating with their constituent communities and decision-makers. It is constantly being proven that conventional communication approaches that are designed to raise public awareness may often have the opposite effects of those intended. This is because they fail to take into account the public's profound resistance to the traditional communication stimuli. How to Master Communication Even if you failed High School GrammarDoes the thought of knowing your verbs from your adjective scare you? Can the word syntax send you running for cover? Or perhaps putting two words together in front of a crowd sends your body into complete melt down. If so, there is help for you. Same Time Next Year: Using Editorial Calendars as Part of your PR EffortsIt's the time of year when calendars crowd out the books and magazines in bookstores and are even on sale at reduced prices. But there's a special kind of calendar that all good public relations professionals use ? the editorial calendar. 10 Secrets to Free PublicityPublic relations is popular because it is very cost-effective and it works. If you send out one press release, for example, and it gets into print, it could generate more interest in your product or service. Anchor Your RelationshipsI heard a speaker recently who was talking about how to maintain strong relationships. As I listened to his basic principle, I realized that it is true in all of our life situations, be it work, family etc. And let's face it, relationships are what make the world go 'round. So strong healthy relationships will make your work more enjoyable, and prosperous, and will make your family and friend relationships better as well. How To Create A News AngleThink of a triangle. On the left, imagine the story you want to tell. On the right, you have zeitgeist , or curent events. Passion with Purpose - The Winning CombinationThe power of Passion Media Training: Stop Talking, Already!THE TWO MINUTES UNDERDOG Media Relations: How to Get Your Letter to the Editor PublishedYou may remember Forrest Gump?s Vietnam pal ? the one who grew up shrimp farming and was fond of listing the dishes he used to make. ?Pepper shrimp,? he started, gearing up for his lengthy monotone monologue. ?Shrimp soup. Shrimp stew. Shrimp salad. Shrimp and potatoes. Shrimp burger.?
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