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Public Relations InformationThe Art Of Persuasive PitchingMedia placement is an art. Practicing it often requires as much attention to approach and style as it does to the focus of your story. While it?s important to know how to use creative formatting techniques that can enhance editorial reception to a story (see article, ?Using Publicity As A Creative Marketing Tool?) publicists can benefit from mastering some useful tips prior to approaching, by e-mail, snail mail or phone, the keepers of the media gate.Some Basic Assumptions: Forget The Story Youre Promoting ? Heres What Journalists Really Want From PR PeopleAlthough it seems less common these days, there are still a fair number of us public relations practitioners who enter the business by crossing over from the journalist?s side of the notebook. Writing A Press ReleaseNews releases (also called press releases) are an important part of a public relations campaign. They are also an important part of marketing your business. They are the primary means of "selling" your story to the media. All press releases are structured the same way. Make sure youanswer "yes" to these key questions when writing your next press release: The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is CertainPR, that is public-relations, leads the way to effective advertising; opening the channel of communication and allowing the advertising to be acceptable. Public-relations is really all the different ways of communicating that enable society and individuals and groups and organizations to better function and more understandably communicate with each other. Marketing is composed of the different forms of communications, such as words and pictures on music and shapes and colors that make a person or group more willing to receive a communication that communication usually being an advertisement. In the advertisement is to induce a consumer to purchase a good or service. The more a public-relations and marketing expert knows about various goods and services, the better that person is that marketing, advertising and selling them. 10 Secrets to Get Your Press Release NoticedIt?s difficult enough running the day-to-day aspects of a business, let alone trying to drum up new business as you go. But according to Shannon Cherry, APR, even if you have additional staff helping to get the word out about your products and services, location and prices, delivery and sales support, news releases can make your company grow faster. Oprah! How to Appear on The Oprah Winfrey ShowDo you dream of being on Oprah Winfrey's television show? Lots of people do. An appearance on Oprah is considered by many to be the pinnacle of success. Authors dream of having bestselling books as a result of an Oprah appearance. Even David Letterman staged a long-running bit on his show where he openly campaigned to be invited on Oprah's show. Publicity Tips from the ProsIf you want to know the best way to approach the media, get advice directly from the source: the editors, producers and journalists who choose the stories that get publicity. Here are some of the best tips I?ve gotten from media representatives about getting your story in the news. How to Write Press Releases That Work And Get Free PublicityOne study found that as many as 90% of the stories you read every day in the newspaper came about because someone sent a press release. Why aren't some of those stories about you? Getting Free Publicity with Radio InterviewsImagine that you are a radio producer. You have to fill three hours a day, five days a week, every single week. You need topics that inform, enrage, entertain, educate, motivate, and otherwise engage your audience. How do you find those topics, and the guests to make them come alive? E-Mail Media ReleasesE-mail is becoming the preferred way to receive media releases. Although it can sometimes be harder to get valid e-mail addresses for media contacts, e-mail releases are more likely to be read than faxes and faster than snail mail. Top Ten Tips for Writing your Best Press Release EverKeep these few crucial details in mind when writing and submitting your press release to increase your chances of news coverage: The Key to Great PRThe Key to Great PR is Perseverance Public Relations ? Defining Your Organization from the Inside OutWhat do your customers say about your company? Media Training: Exposing Reporter Tricks -- Three Tactics Designed to Get YouA reporter's job is to get the most accurate and interesting story he or she can. Whether journalists make you look good or bad in the process is inconsequential to them ? their loyalty is to their story, and their goal is to elicit the most dramatic quotes possible from you. Ill Alert The MediaThere is something newsworthy happening at your organization right now. Here are some tips on how to tell your story.
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